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Lesson #1: Plan for the Long Run If You Want to Run Long
Hunting was nothing new, and neither was hiking. Both had been around for as long as man and Bean knew it. His business had sprung up from a need that was not being met – getting wet feet in the great outdoors. It was a need that had not been met for centuries past, and one that would need to keep being met for years ahead. Bean knew that if he played his cards right, his company could be at the forefront of meeting that need for the foreseeable future, and beyond. Indeed, it was Bean’s long term vision and planning that explains the company’s continued success.

Lesson #2: Care for Your Customers and They Will Keep Coming Back for More
When Bean first founded his company, he did so with one golden rule in mind: “Sell good merchandise at a reasonable profit, treat your customers like human beings, and they will always come back for more.” Today, Bean is a legend in the industry for his willingness to go above and beyond the call of duties for his customers. From having a 100 percent money back guarantee to keeping stores open 24 hours a day, seven days a week, Bean placed the customers’ priorities at the heart of everything he did. And that was why they continue to reward his company so well.

Finding Success in the Great Outdoors: How Bean Lived his Dream
When Bean died in 1967, the executives at the company he had founded were not sure if they should publicize his death. Bean’s attachment to the company was such that most customers believed he himself still personally tested each product and tended to each of their orders. His successors feared that if people knew he was gone, that perception would be eroded and the company would lose ground. They considered keeping his death a secret, until a television news show got wind and broke the story. That was the importance that Bean, at 94, still had on his company. But just how did this outdoorsman create one of the most successful and innovative mail-order catalogue companies of his time?

Reed Hastings Quotes
Reed Hastings Quotes
10 Questions to Help You Determine Why Your PPC Campaign Is Losing Money
AWAI Staff Writer, John Wood, points out the 10 most important things to look for to determine why your PPC campaign is losing money.

Other maine Related Articles

Dressed for Success: L.L. Bean Takes On Retail
Bean had designed the Maine Hunting Boot to solve his own problem of wet feet, but once it was created, he knew it was going to be a hit. He was so sure of its innovative design that he even paid the hefty sum to have it patented. Once the local shoemaker had made a few more pairs, Bean began to promote his product.

Lesson #3: Go Ahead and Get Your Hands a Little Dirty
Bean might have been an entrepreneur, and a successful one at that, but in his heart he was a hunter, and a fisherman, and an all around outdoorsman. He felt more comfortable in the woods of Maine than in the corporate boardrooms of the city. It was his passion that gave birth to the company, and a passion he never lost. It might have been for that reason that Bean insisted on being hands on and putting his personal touch on everything the company did. From talking to customers to putting new products through trial runs, Bean could always be found right there in the middle of all the action.

Home Business Journey
Think of your journey with home business as taking a trip from the north tip of Maine to the southern tip of California...walking. You get prepared, you have all of your gear set to go and you are off. The first few days...
What Are You Really Buying?
I read with great interest the article “Burt’s Bees, Tom’s of Maine, Naked Juice: Your Favorite Brands? Take Another Look — They May Not Be What They Seem“. Andrea Whitfil does a great job unearthing how many natural and organic brands that we perceive as being produced by small companies are in reality now owned by large multinational corporations. And she’s very bothered by the deception.
Preserving Your Volunteer Fire & Rescue Department
What do you do when you are faced with losing a significant number of fire and rescue call personnel? How can you guarantee public safety when you are unsure how many, if any, of your volunteers will respond to a call? These are the problems faced by many communities in Maine and throughout the United States. With the rapid decline in the number of volunteers, more and more towns are forced to consider employing full-time staff-a decision that could run havoc with the financial well being of any community.

Teaching Old Skiers New Tricks
We recently went on our final ski trip of the season to Maine and thought it would be a great idea to brush up on our skills by taking a couple of lessons. Our instructor turned out to be a twenty-something guy who talked a lot and knew his skiing inside and out. Our little group of students included two middle aged ladies from Montreal, a young couple from Boston, and a 73 year old man from Germany, who had skied all his life, but was trying out new parabolic skis for the first time.

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