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What B2B Marketers Can Learn From the Crocs Catfight
Verbal weaponry on the new final frontier: The Blogosphere.

Other mainstream journalism Related Articles

Beyond Spin
Book Review -- The Power of Strategic Corporate Journalism

We the Media
Book Review -- Grassroots Journalism by the People, for the People – Dan Gillmor; O’Reilly Press, 1005 Gravenstein Highway North, Sebastopol, CA 95472, 707.827.7000, www.oreilly.com; August 2004; 304 pages, hardcover; $24.95
Knightfall: Knight Ridder and How the Erosion of Newspaper Journalism Is Putting Democracy at Risk
Book Review -- Knightfall: Knight Ridder and How the Erosion of Newspaper Journalism Is Putting Democracy at Risk – Davis Merritt; AMACOM, 1601 Broadway, NY, NY 10019; www.amacombooks.org; ISBN: 0-8144-0854-0 240 pages, $24.95

Hottest Work From Home Franchise Business Opportunities You Didn’t Know About
Searching for a new and unique home business opportunity? There’s plenty of options out there, but it can be pretty easy to get lost in the sea of business after business without really finding the home based business that will set you apart and bring you the excitement and fulfillment of doing something truly different. To that end, we’re going to take a look at some of the most unique business opportunities that tend to operate off the beaten path and although one might think that mainstream business = mainstream profits, think again.
The New Marketing
Before the web, companies had to either buy advertising or convince journalists to write about their products or services (many organizations still use this approach). One component of New Marketing focuses on brand journalism - the idea that creating great content will help your small business publish it's way to brand awareness.
Writing is a Skill. Syndication is an Art.
Anyone can sit down and start writing, Anyone. But when it comes to getting your article out there into mainstream Internet land, it becomes an art form. I am going to go over the critical elements.

Local Television: A Question of Relevance in a Changing World
Like the once great pitcher whose fastball has lost some of its speed, or the boxer whose timing is a second or two slower than it once was, local television is also out of step with a world that is now dominated by citizen journalism and fast-paced individually driven social media venues.
New Study Suggests Lessons for Online Journalism
According to a new study cited in the NY Times, journalists need to rethink their online models. Perhaps the most significant recommendation from the 139-page report, published by Columbia's Graduate School of Journalism is to change journalists', and their audiences', relationships with advertisers. According to a new study cited in today's NY Times, journalists need to rethink their online models. (Please note: I do not represent Columbia University, Columbia's Graduate School of Journalism, the New York Times, or anyone connected to the study discussed in this post.)
The Ultimate Secret of Acing Behavioral Interviews SHOW don’t TELL
When I was a journalism major I wrote countless papers. Many of the papers that I would get back had the words, “Show – don’t tell” written on them.

The Remarkable Growth of Social Media - an Infographic
Social Media has exploded in recent years, moving from novelty to mainstream. Ignore it at your peril.
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