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Social Media #1 - A Company's Friend, Foe
First in a series on social media
ON SERVICE BRANDING, DIFFERENTIATION, AND MARKET SHARE
By Mike Schultz and John Doerr To maximize profit, managers have pursued the Holy Grail of becoming number one or two in their industries. Recently, however, new measures of service industries like software and banking suggest that customer loyalty is a more important determinant of profit. - James Heskett, et. al., Putting the Service-Profit Chain to Work, Harvard Business Review Product companies seek to become market-share leaders. To do this, they look to launch and manage a portfolio of differentiated products that have specific features most appealing to a specific target audience for a reasonable (but as high as possible) price.

Other management and marketing Related Articles

Marketing Advice from Philip Kotler
Philip Kotler really did "write the book on marketing". He is a Distinguished Professor of International Marketing at the Kellogg Graduate School of Management (USA), and has authored more than 20 books including the classic text Marketing Management.

“A Business Coach’s Top Ten Tactics for Marketing Professional Services”
Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force. Based upon my research and my own professional experience, I developed a Top Ten Tactics for marketing professional services. My top ten tactics for marketing professional services are:

PROGRAM MANAGEMENT PLANNING
Effective and efficient management of a contract is critical to its success. In addition, management methodology should be based on a clear understanding of the client’s requirements and past experience. Proactive management, direction, control, and motivation of project personnel are the cornerstones of successful management plans.
ACT and Outlook are Holding Your Business Back
Simple contact management tools like Outlook and ACT! can only take you so far. To truly grow your business through better sales organization, sales management and marketing, you need something more. This article highlights the limitations of these popular contact management systems that your business will eventually run into and what to do about it! Don't worry - no need to invest thousands in expensive CRM systems. This article contains simple, affordable steps you can take without busting the budget.
How to become a “roving sales leader”
Management By Walking Around (MBWA) took the management world by storm in the 80’s. The author of this ground-breaking management theory was Tom Peters. He was immediately hailed as a “leadership genius” and touted as “one of the top management gurus to come along in over a century”. It really wasn’t that big of a deal. MBWA is really just common sense…

Performance Management
A relatively new management buzz phrase, performance management, has been gaining popularity recently. Management, particularly sales management, has always been about getting results so clearly whatever sales managers have been doing prior to the emergence of this new concept should also be known as performance management. The article explains the tasks required to maximize performance.
Selecting The Best Project Management Software
The utilization of project management tool has become very fundamental in every industry today. Project management describes what the strategy is and structuring the ideal people and resource to strategize, produce and deliver a project on the time frame and on budget. Project management software packages have been widely used for managing jobs efficiently and effectively to any type of industry such as IT, construction, architecture, sales and marketing, surveying, etc.
All I Want is an Extra Month
How many times have you caught yourself saying, “I just don’t have the time?” Think for a moment about what you might be able to accomplish if you had a 13th month next year? Would that help you get more of the results you are looking for? Let’s take a look at “Time Management” and what that really means. We don’t need to learn how to manage time well. We need to learn how to manage ourselves well. Time management is personal management. Time management is life management. Each one of us has been given the same 24 hours in a day. Time management is what you do with the time you have been given.
Increasing Productivity with Project Management Software
The use of project management software program has become necessary to every company today. Project management identifies what the idea is and structuring the ideal people and means to plan, produce and deliver a project on time and on budget. Project management tools have been consistently used to handle projects efficiently and effectively to any kind of field such as IT, construction, architecture, sales and marketing, surveying, etc.
How necessary is product management
A good product manager has a very crucial role to play as product management is a position that holds many tasks starting from the inception to finalizing the product. Product management is an interesting concept necessary for understanding the correct way of managing all kinds of tasks related to products and ensuring a ready market for them. Product management is the activity undertaken to manage the products of a company throughout its lifecycle. For being able to establish a good market for the manager needs to be vigilant in all his endeavours like planning, development and marketing of products. Product management course is equipped with all the information that a product manager should have regarding establishing and maintaining a good market for the product. It is vital to learn the techniques of product management in order to a
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