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Key tips for managing a media interview
A media interview is a great way to get your message to your audience. So what are the key things to remeber when going into an interview?

Other managing a media interview Related Articles

Key tips for managing a media interview
A media interview is a great way to get your message to your audience. So what are the key things to remeber when going into an interview?
Get the most from a media interview
So you have distributed your media release, you have had some interest from journalists – and now a couple of them have called you for an interview. What do you do? The most important thing to remember is that this is an opportunity for you to get your messages to your customers through the journalist. You are in control of the interview.

The Top 10 Basics of Media Interview Preparation
Counter to conventional wisdom, the person in most control in an interview setting is the interviewee and not the interviewer. That's because the person being interviewed holds the information that the interviewer needs. Many organizations find that media interview skills training can ensure their spokespersons can fully capitalize on interview opportunities and avoid missteps. In this article, we offer our top ten tips for media interview skills training. As you review them, keep in mind that no matter how friendly or seemingly inocuous, no interview is a casual conversation.
“A Positive Look at Media Interviews and A Prescription for Successful Media Interviews”
As you read the headline, I can almost hear some of you asking, “How can there be anything positive about media interviews? I would rather go for a painful visit to my dentist than participate in a media interview.” Well, I want to tell you that in more than 35 years of media interviews in my professional career, I remain positive about media interviews and will share some thoughts with you. And just in case you might believe that all those media interviews were fun & friendly, I can assure you they were not. So you are wondering how to look at media interviews in a positive light and view them as an opportunity to tell your story. Here is my prescription for you.

“Media Tips From Your PR Doctor For Effective Electronic Media Interviews”
Have you ever been interviewed by the electronic media. Have you ever declined an interview because you felt totally fearful and uneasy on TV or radio? Have you been interviewed and then wished you would have had the benefit of some tips to prepare for and deliver a more effective interview? Well, I want to offer you another set of tips or as I like to call it – another prescription from your PR Doctor – to use for your next interview opportunity.

Ladybrille Exclusive:Interview with Storm Records' Music Mogul, Obi Asika
This is Part I of my indepth interview with Obi Asika, Executive Chairman of Storm Media and Entertainment Group; one of the biggest players in music and entertainment in Nigeria--think SonyBMG Music Entertainment Group although not quite the same reach, for now. In Part I, I ask and Obi candidly responds to questions on his background, managing artists, substandard music videos and the lack of sophisticated African fashions in Nigeria/Africa's music videos. In Part 2, Obi & I discuss the music business in Nigeria & Africa, entrepreneuralship, piracy, artists abuse, technology/new media, Nollywood and international expansion and collaborations.

Conducting Insightful Interviews
Considering how important the interview process is for scrutinizing potential employees, it is surprising that most organizations do not have a formal set of interview questions. Don’t misread another hire because you didn’t take the time to plan for the interview accordingly. Use Demand Metric’s Interview Questions Tool to create a list of standardized interview questions from your perspective.
Knowing the Job Scope of Your Company Media Specialist
Media Specialist is responsible for managing media strategy and relations. Additional responsibilities include: planning, writing, and distributing press releases; development of online/offline advertising campaigns; tracking, measuring, and reporting campaign results; and selecting media channels.
Preparing for A Media Interview
Don’t launch your public relations outreach until you’ve had some media training and have prepared yourself to handle media interviews. If you’re going to go through the work of launching a PR campaign, you owe it to yourself and your business to be prepared to fully maximize your media opportunities. Whether it’s a TV, print, or radio interview, don’t assume you can just wing it and hit a media home-run. With that in mind, the following are some interview tips to review before.
Social Media and PR Firms: The Cost of Expertise
Developing a strategic social media program that will build a business involves costs and expertise. Social media is typically deemed as “earned” media, but that’s a long-term goal. Managing a social media program is time intensive and can be expensive; there are lots of hard costs involved. Social media encompasses creative, media, technology and public relations. Most all PR agencies are deep-seated in social media. Will they take completely take over the discipline? There are few true full-service social media firms, and they have an advantage.
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