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Measuring Marketing Results in 2009
Marketing of any kind requires that we measure results. That’s nothing new. In current times measuring the results of marketing activities is not an option. If it can’t be measured, don’t do it is what many CEOs mandate, and well they should.

Other managing marketing Related Articles

The Importance of Master Data Management (MDM)
This article takes CRM a step further and focuses totally on managing your data. MDM is a new acronym out there -- and much of it correlates closely to the same problems . . . or opportunities . . . around CRM. It's an interesting topic, and definitely one to keep in mind as you're thinking about effectively managing your customer relationships.
What is the quickest way to get up to speed on supply chain management?
Member Question: What books or other resources can you recommend to a project and product manager who suddenly wants/needs to learn as much as possible about managing supply chains of diverse products? In the past, my role has involved only product development and marketing, not managing the flow of of raw materials from suppliers, managing inventory, delivery and so forth. I'd be grateful for any resource recommendations.
Stop Your Inbox From Killing Your Productivity
AWAI's VP of Marketing and Co-Managing Partner, Rebecca Matter, gives some great tips for managing your email so it doesn't control your work day.
What Leaders Can Learn From Dog Obedience Training
It is interesting the similarities between managing the behavior of a dog and managing employee behavior. In this article we look at communication, correction, praise, structure, repetitive learning and pack behavior and how it applies to the workplace.
How to build a distributed marketing team
I have been working in the freelance marketing world for more than 10 years and have been considering outsourcing some of my projects to a remote team. I recently had the chance to sit down and speak with Josh Breinlinger, Director of Marketing for oDesk, and manager of their successful distributed marketing team to learn a bit more about the whats and whys of managing a team of remote workers. Here's what he had to say...
Managing Personal Stress in Business
Managing stress in the workplace successfully needn't involve powerful medications. Managing stress requires taking an active role and to take responsibility for your own thoughts, feelings and behaviors. We cannot escape every deadline or every assurance, so, rather than trying to eliminate stress entirely, we need to attempt to manage stress as much we can. You need to develop strategies for managing stress, especially if you find yourself becoming constantly ill, or you feel nervous much of the time. Managing stress is not only the key to having a happier and more tranquil life, it is also necessary to remain successful in the work environment. These five techniques will help you manage your personal stress levels.

Managing and marketing your store, on-line, in internet age
Most of my customer asks me for easy and fastest way of managing the process of marketing their products on web or through their web-store. They find it as challenging as managing a retail store. To some it is like managing two stores. On-line and off-line. First of all, let us understand that a web-site or a web-store is a visual medium to connect your audience (customers). It gives an overall impression of your retail business. Your web must look clean, tidy, professionally designed and updated. In addition to that, it must be straight forward and clearly communicate the message to the visitors.
7 Time-Management Strategies For The Social Networking Professional
One of the most common problems for new business owners is managing their time when using free marketing strategies. Many individuals feel that free marketing, specifically social media marketing, is too time-consuming and overwhelming.
Managers and Leaders: Are They Synonyms?
A manager is the person in charge of commanding and running a business or a project. Leadership deals with the interpersonal relations. Managing means planning, developing and organizing. In the contemporary society leadership qualities along with managing abilities are a must.
Lesson #2: “If you look to lead, invest at least 40 percent of your time managing yourself”
“Here is the very heart and soul of the matter: If you look to lead, invest at least 40 percent of your time managing yourself – your ethics, character, principles, purpose, motivation, and conduct,” said Hock. “Invest at least 30 percent managing those with authority over you, and 15 percent managing your peers. Use the remainder to induce those you ‘work for’ to understand and practice the theory.”
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