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Ten Questions with Kathleen Gasperini
Kathleen Gasperini is the co-founder and senior vice president of Label Networks. We met in May, 2006 at the Surfing Industry Manufacturers Association conference in Cabo San Lucas. Her company helps leading brands such as Apple Computer, Verizon Wireless, Pepsi, Vans, Levi Straus, and Burton Snowboards understand the global youth culture.
Why Sales and Customer Service Should Be the Same Person if You Want To Increase Sales
Does your business have one person to make the sales and another to handle customer service? If so, this may be one reason why you may be having challenges to realize your goal to increase sales.

Other manufacturers association Related Articles

Vertical Marketing vs Horizontal Marketing Which is right for you
How do you define vertical and horizontal marketing? Vertical marketing is a term used to define a company's approach towards targeting that focuses on specific industries. For example, a software vendor might say "We concentrate on the following vertical markets: wood component manufacturers and thermoformed plastic manufacturers."

A Simple Formula For Success
Could there be an angle here for your business, non-profit, public entity or association? You bet!
Ten Questions with Kathleen Gasperini
Kathleen Gasperini is the co-founder and senior vice president of Label Networks. We met in May, 2006 at the Surfing Industry Manufacturers Association conference in Cabo San Lucas. Her company helps leading brands such as Apple Computer, Verizon Wireless, Pepsi, Vans, Levi Straus, and Burton Snowboards understand the global youth culture.
Tanzania launches first ever US television campaign on CNN
Two weeks ago I attended the African Travel Association’s Second Annual Presidential Forum on Tourism at New York University. The forum, organized by the ATA - a global travel trade association promoting tourism to Africa - and hosted by NYU’s Africa House, was put together to provide African leaders from Tanzania, Ghana, Cape Verde, Lesotho, Zambia, Malawi, and Rwanda with the opportunity to “present the continent’s rich travel opportunities to almost 200 leaders from government, non-government and business communities, the tourism industry, travel trade media, and education”.
Own a Pet Care Franchise
According to the 2007-2008 National Pet Owners Survey conducted by the American Pet Products Manufacturers Association, Inc., 63% of U.S. households own a pet, which equates to 71.1 millions homes. In 2006, 63% of U.S. households owned a pet as compared to 56% in 1988.
Bringing Association Teams Together - One Game At a Time!
In this article published in the Canadian Society of Association Executives Association Magazine details tips and techniques for getting teams to work together more efficiently.
Good News About the Economy Positively Impacts the Sales Force
The word from clients so far this week is that manufacturers are taking projects off of hold and releasing money - even in the automotive industry! That too will trickle down and impact everyone else over the next six months...
Australian businesses look for efficiency gains by investing in automation technologies
Australian manufacturers are still investing heavily in 2010 despite the end of the Federal Government’s special investment allowance in 2009, with the focus now on automation to make themselves more efficient and profitable.
Let Paper Join HistoryPress Kits Join History
The CEA (Consumer Electronics Association) started the world of change a few years ago "encouraging" PR people to only use online press services or online kits. Most of the shows followed suit (MWC - Mobile World Congress, CTIA and well most other shows) going green and making press materials available to media folks even if they didn't attend. But the hue and cry from publicists at NAB (National Association of Broadcasters) show was difficult to understand. The benefits of the web and online services aren't new. After all these years we're rather glad to see the blood, sweat, tears of paper kits disappear
STRATEGIC PURCHASING by HARVEY SCHILLER
The economic environment is very difficult with strong competition and cost conscious customers. Manufacturers must find ways to become more efficient and to reduce input costs. Clearly raw material sourcing and purchasing is a huge opportunity.
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