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Innovation in the Sales Environment
In an environment where customer demands predominate, because competition is both relentless and increasingly international, the world of selling must accommodate a radically changed world of buying. If you cannot differentiate yourself by what you sell, and are unwilling to differentiate by how you sell, you will, by default, have to differentiate by how much you sell it for. Hence sales forces are seeking new and innovative ways of selling products that are increasingly commoditised.

Other margin erosion Related Articles

Knightfall: Knight Ridder and How the Erosion of Newspaper Journalism Is Putting Democracy at Risk
Book Review -- Knightfall: Knight Ridder and How the Erosion of Newspaper Journalism Is Putting Democracy at Risk – Davis Merritt; AMACOM, 1601 Broadway, NY, NY 10019; www.amacombooks.org; ISBN: 0-8144-0854-0 240 pages, $24.95

Finance Terms Made Simple
Do terms like "gross margin" and "deferral of taxes" scare you? If so, then this short reference guide is what you're looking for!
Intelligent Optimism Wins In Today's World
Learn to be more optimistic despite the constant bombardment of negative news and the erosion of our culture.

An Oasis of Creative Thought and Action in a Desert of Conflicting Policy (Associated Manufacturing Marketing Group Profile)
“From a domestic engagement perspective, public sector procurement practices are leading to an erosion of the overall supply base. This escalating level of erosion and its negative impact on innovation was initially presented as part of an October 2002 U.S. report by the Executive Office of the President. Specifically, the practice of contract bundling which resulted in a steadily decreasing number of Small – Medium enterprises receiving federal contracts was seen as a direct threat to the nation’s pool of “innovation and creativity.” This of course has paved the way for newer legislation which has resulted in agencies such as NASA unbundling contracts in an effort to make business more manageable for small enterprises, or groups of small enterprises.

“People”…The Secret Ingredient to Success
In simple terms, you can measure your business success by how well you get customers, keep customers, and the efficiency of your operations. Many companies measure their success by revenues, income and other traditional accounting yardsticks. The problem is that the accounting approach measures how you did but not how you should have done. For example, take a company that grew 20% last year, and had $10 million in revenue. Its management team was weak, so it lost an additional 20% growth, missed out on another 5% in net margin, and had unnecessary turnover of 10% in client base. So this same company (assuming a 10% net margin) could have seen another $800K added to their bottom line. The one secret ingredient was “people.”
It's the Little Things!
The next time we start cutting price to match the competition, slimming services to make up for the lost margin - maybe we should think again.
Defending Profit Margins
Each percentage point of gross profit margin you lose requires a 4% volume growth just to keep profit steady. A five point increase in your profit margin is the equivilent to a 20% increase in sales. A five point increase in your profit margin can equal a 50% boost to your bottom line profit. How do you communicate the value you provide to the customer so that you are not seen as a commodity and therefore maintain the profit margin you need to grow your business.
Put ONLY Your Best on the Front Lines Driving Sales
Good enough isn't good enough anymore! Your customer acquisition efforts need to be driven by the BEST! When the economic winds were blowing harder, even our turkeys could fly! The wind has died down and has changed directions. Having only TOP representation in the field with your prospects, customers, and clients is a MUST DO for any company looking to stem the tides of customer exodus and margin erosion. When is the last time you looked for a superstar?

Breathing Life Into Brands
There has been a lot of discussion around the erosion of brand value and the fact that consumer brand loyalty has been slipping for an extended period of time.
We Have an Ethical Dilemma!
Our finest business schools are beefing up their ethics programs in response to the erosion of corporate ethics that has resulted in the recent high profile debacles, right? Guess again...
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