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mark macias Tagged Articles
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"Gotcha TV"
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| You’ve seen it on TV dozens of times. The businessman is walking casually to his car when a reporter and television crew ambushes him on the sidewalk. Sometimes the businessman shields his face. Other times he tries to answer the impromptu questions. When television is at its best, a camera gets shoved and doors get slammed. But what should you do and how should you respond when confronted with this situation? Here are a few simple steps you should take that can ensure your reputation remains intact. |
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How to Slow or Stop Negative News
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| What happens when you discover negative news is leaking out about you or your company? Do you ignore it? Confront it? Hope it goes away? The beginning of a news cycle can be the most crucial point for how a news story will be placed, which is why you need to always be in front of the story. |
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Image is Everything
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| Image is everything. It’s not what you say, but you do that is remembered by others, yet surprisingly few people seem to remember this, especially when they are in the middle of a crisis situation. |
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Losing the Battle Winning the PR War
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| Sometimes in crisis communications you need to lose the smaller customer battle to win the greater public relations war. It's a strategy practiced by war Generals, which suggests if the act can protect lives, it can also probably protect your image. |
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Selling Your Story Idea
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| Everyone knows the best salesman is the person who believes soundly in his product. This is why you must be absolutely convinced that your story idea is newsworthy before you pitch any journalist. Here are a few tips to help you bring focus to your idea so it sounds more news worthy. |
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The Rules of Gift Giving
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| What are the rules when it comes to giving products or samples to the media? Does it work in your interest to provide a free sample of your product to a reporter or would you be better off by just sending out a news release? There might be a better way to get the media's attention, and it is something money can't buy. |
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Unconventional vs. Conventional Pitches
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| One size does not fit all when it comes to pitching a story idea to the media. In many cases, you will have more success with your story pitches by targeting the proper news medium and reporter through unconventional ways. |
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When to Pitch Reporters & Producers
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| When is the best time to pitch reporters or producers? Should you pitch your story idea in the morning, afternoon, or after the reporter files his story? There are better times to pitch your story idea which can be the difference between a successful or failed PR strategy. |
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Why Credibility Matters
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| Pitching the media is more than just pitching a story idea. It is about pitching the entire package, and that means pitching yourself. If you are trying to get yourself on the news or in the newspapers, you need to establish why you are qualified to speak on the topic. Here are a few ways to establish your credibility before pitching the media. |
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Why You Should Never Lie to the Media
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| What happens when you try to cover-up a lie? If you are talking to a reporter who makes a living by uncovering information, you will probably get caught, which is why you should always think twice before trying to lie your way out of a crisis situation. |
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Writing an Effective News Release
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| Newspaper and television reporters should not be approached the same way when it comes to press releases. The two mediums face different time constraints and deadlines with their stories, which will dictate how long or short you should make your pitch.
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How to Ungoogle Yourself
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| Everyone likes to secretly Google himself, but what happens when Google turns up results you don't like? How do you get your name removed from the search engines when the material is damaging? |
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Crisis Communications Case Study
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| On February 14th, 2007– Valentines Day of all days- a snowstorm blanketed much of the Northeast. Several major airlines, Continental, United, Delta, US Airways and Jetblue, were all forced to ground their flights. But for more than a week, the national and local media focused on just one airline: JetBlue. What did this airline do wrong that placed it in the national spotlight? A case study on how your company can avoid this fate. |
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How the Media Landscape has Changed
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| If a negative story is written about your organization, here is how to fight back and help restore your reputation. Here is how the media landscape has changed and why it is ultimately empowering you as a viewer. |
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How to Decide When to Talk to the Media
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| How should you respond when someone accuses you or your business of a negative act, and inside you know it did happen? |
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Proof Anthony Weiner is Lying
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| No one knows yet whether Congressman Anthony Weiner is lying about tweeting a picture of his bulging boxers to a pretty female college student. In fact, even Weiner admitted he “can’t say with certitude” whether the picture is of him. |
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Losing Your Twitter Followers
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| Twitter is a great way to promote yourself as a brand. The one mistake that people make is letting their employer take full control of their account. Here's how you can make sure you are in control of your twitter destiny. |
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Keeping Your Customers
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| Could you be losing your clients without even realizing it? Many business owners may not even know they are losing their customers until it's too late. here are some tips you can do to ensure your clients stay with you. |
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