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"Gotcha TV"
You’ve seen it on TV dozens of times. The businessman is walking casually to his car when a reporter and television crew ambushes him on the sidewalk. Sometimes the businessman shields his face. Other times he tries to answer the impromptu questions. When television is at its best, a camera gets shoved and doors get slammed. But what should you do and how should you respond when confronted with this situation? Here are a few simple steps you should take that can ensure your reputation remains intact.
How to Slow or Stop Negative News
What happens when you discover negative news is leaking out about you or your company? Do you ignore it? Confront it? Hope it goes away? The beginning of a news cycle can be the most crucial point for how a news story will be placed, which is why you need to always be in front of the story.

Image is Everything
Image is everything. It’s not what you say, but you do that is remembered by others, yet surprisingly few people seem to remember this, especially when they are in the middle of a crisis situation.

Losing the Battle Winning the PR War
Sometimes in crisis communications you need to lose the smaller customer battle to win the greater public relations war. It's a strategy practiced by war Generals, which suggests if the act can protect lives, it can also probably protect your image.
Selling Your Story Idea
Everyone knows the best salesman is the person who believes soundly in his product. This is why you must be absolutely convinced that your story idea is newsworthy before you pitch any journalist. Here are a few tips to help you bring focus to your idea so it sounds more news worthy.
The Rules of Gift Giving
What are the rules when it comes to giving products or samples to the media? Does it work in your interest to provide a free sample of your product to a reporter or would you be better off by just sending out a news release? There might be a better way to get the media's attention, and it is something money can't buy.
Unconventional vs. Conventional Pitches
One size does not fit all when it comes to pitching a story idea to the media. In many cases, you will have more success with your story pitches by targeting the proper news medium and reporter through unconventional ways.
When to Pitch Reporters & Producers
When is the best time to pitch reporters or producers? Should you pitch your story idea in the morning, afternoon, or after the reporter files his story? There are better times to pitch your story idea which can be the difference between a successful or failed PR strategy.
Why Credibility Matters
Pitching the media is more than just pitching a story idea. It is about pitching the entire package, and that means pitching yourself. If you are trying to get yourself on the news or in the newspapers, you need to establish why you are qualified to speak on the topic. Here are a few ways to establish your credibility before pitching the media.
Why You Should Never Lie to the Media
What happens when you try to cover-up a lie? If you are talking to a reporter who makes a living by uncovering information, you will probably get caught, which is why you should always think twice before trying to lie your way out of a crisis situation.
Writing an Effective News Release
Newspaper and television reporters should not be approached the same way when it comes to press releases. The two mediums face different time constraints and deadlines with their stories, which will dictate how long or short you should make your pitch.

How to Ungoogle Yourself
Everyone likes to secretly Google himself, but what happens when Google turns up results you don't like? How do you get your name removed from the search engines when the material is damaging?
Crisis Communications Case Study
On February 14th, 2007– Valentines Day of all days- a snowstorm blanketed much of the Northeast. Several major airlines, Continental, United, Delta, US Airways and Jetblue, were all forced to ground their flights. But for more than a week, the national and local media focused on just one airline: JetBlue. What did this airline do wrong that placed it in the national spotlight? A case study on how your company can avoid this fate.
How the Media Landscape has Changed
If a negative story is written about your organization, here is how to fight back and help restore your reputation. Here is how the media landscape has changed and why it is ultimately empowering you as a viewer.
How to Decide When to Talk to the Media
How should you respond when someone accuses you or your business of a negative act, and inside you know it did happen?

Proof Anthony Weiner is Lying
No one knows yet whether Congressman Anthony Weiner is lying about tweeting a picture of his bulging boxers to a pretty female college student. In fact, even Weiner admitted he “can’t say with certitude” whether the picture is of him.

Losing Your Twitter Followers
Twitter is a great way to promote yourself as a brand. The one mistake that people make is letting their employer take full control of their account. Here's how you can make sure you are in control of your twitter destiny.
Keeping Your Customers
Could you be losing your clients without even realizing it? Many business owners may not even know they are losing their customers until it's too late. here are some tips you can do to ensure your clients stay with you.

Other mark macias Related Articles

Double Marginalization and the Decentralized Supply Chain
Double marginalization is defined as the “exercise of market power at successive vertical layers in a supply chain.” Dating back to Lerner (1934) the problem that arises as a result of double marginalization is tied to an impetus to mark up the product’s price above marginal cost. According to a 2005 Caltech paper (Vertical Integration of Successive Monopolists: A Classroom Experiment) the sequence of mark-ups “leads to a higher retail price and lower combined profit for the supply chain than would arise if the firms were vertically integrated.”
Trademark Law India
Trade Mark means a registered trade mark or a mark used in relation to goods for the purpose of indicating or so as to indicate a connection in the course of trade between the goods and some person having the right as proprietor to use the mark ; and a mark used or proposed to be used in relation to goods for the purpose of indicating or so as to indicate a connection in the course of trade between the goods and some person having the right, either as proprietor or as registered user, to use the mark whether with or without any indication of the identity of that person, and includes a certification trade mark. (See Section 2(v) of the Trade and Merchandise Marks Act, 1958)
Trademark Registration India
It is not any trade mark which is registrable. To be registrable the mark should be distinctive and should not be similar to any other trade mark registered for the same or similar goods or used by a competitor whether registered or not. In the case of a similar mark used by a competitor but not registered difficulties for registration will arise only if the owner of the mark chooses to oppose the registration. In choosing a trade mark therefore one has to see whether the mark satisfies the requirement of distinctiveness contained in section 9 of the Trade and Merchandise Marks Act, 1958.
Trade Mark Infringement Law India
Infringement of a trade mark occurs if a person other than the registered proprietor in the course of trade, in relation to the same good or services for which the mark is registered, uses the same mark or a deceptively similar mark. Essential of Infringement The taking of any essential feature of the mark of taking the whole of the mark and then making a few additions and alteration would constitute infringement. The infringement mark must be used in the course of trade, i.e in a regular trade wherein the proprietor of the mark is engaged. The use of the infringement mark must be printed or usual any oral use of the trade mark is not infringement. Any or all of the above act would constitute infringement if the same is done in such manner as to sender the used to the mark likely to be taken as being used as a trade mark.
Remedy for Trade Mark Infringement India
No suit for infringement of a registered trade mark or suit relating to any right in a registered trade mark or for passing off arising out of the use by the defendants of any trade mark which is identical with or deceptively similar to the plaintiff’s trade mark, whether registered or not shall be instituted in any court inferior to a district court having jurisdiction to try the suit. Procedure followed The procedure followed in the disposal of the suit is as laid down in code of civil procedure, 1908. Period of limitation Under the limitation Act, 1963, the period of limitation for filing a suit for infringement of a trade mark is three years from the date of infringement. Where the infringement is a continuing one, a new course of action arises every time is infringement occurs.

Your Brand of Leadership
What does a ‘brand’ mean? In simple and historic terms it is asserting one’s right to ownership. Think about cattle being branded on the plains of the ‘Old West’. What the owner is saying is, this mark is my mark and anything or any animal that wears it is owned by me or originated from my ranch. Do you know what your leadership brand is? To develop your leadership brand requires you to know what you stand for.
Arbitrary Trademarks
The strength of a particular trademark is gauged according to the Distinctiveness & Descriptiveness Continuum. Arbitrary marks are not as strong as fanciful marks but they are still strong in terms of trademarks. Choosing an arbitrary mark certainly makes the trademark filing process easier, provided, of course, that the mark is legally available.

Delegating in a Distributed World: New Demands on the CEO
In a distributed world, a CEO is called upon to adopt new methods of delegation. There's a higher level of writing, documentation and communication skills demanded of the CEO. I recently interviewed Mark Levi and Mark Henricks for a Cisco BizWiseTv interview: "Keys to Delegating in a Distributed World".
Give Your VCs Assignments
Over the weekend, Mark Suster wrote a great post titled How To Communicate with your Investors between Board Meetings. Mark continues to just tear it up with great advice for entrepreneurs. However, he left out one thing from the post – which is one of my favorite pieces of advice for entrepreneurs. Give your venture capitalists (and board members) assignments Mark alludes to this in many of his suggestions but he never comes out and says it. And, amazingly to me, many entrepreneurs either don’t ever think of this or don’t feel comfortable doing it. They should.
CE Marking & EU Directives
The CE Mark is a mandatory European marking for certain product groups to indicate conformity with the essential heath and safety requirements set out in European Directives. The CE Mark declares that your product complies with the Essential Requirements of the applicable EU Directives.
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