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market approach Tagged Articles
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Buying An Existing Business Part VIII of IX
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| This is Part VIII of a IX Part series of articles discussing the buying of an existing, small business. In this article we offer some tips for the valuation of a small, existing business or franchise.
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What is the Sales Value of my Small Business?
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| The first question most business owners ask me is “what is the value of my small business?” This article provides a simple way to value small businesses that are typically owner operated with revenues under $3,000,000. |
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Other market approach Related Articles
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Improved Sales Training Stop Selling Your Products and Start Selling Your Results to Get Customers
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| Between the global market place and the Internet, the opportunities and the obstacles for today's sales person have exploded. Yet, many sales people haven't adjusted their sales approach to capture these incredible opportunities. Maybe now is the time to rethink your sales approach and embrace a new belief. |
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A Simple Approach to Improved Sales Stop Telling to Get More Selling
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| Between the global market place and the Internet, the opportunities and the obstacles for today's sales person have exploded. Yet, many sales people haven't adjusted their sales approach to capture these incredible opportunities. Maybe now is the time to rethink your sales approach and embrace a new belief. |
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Successful Small Business Owners Know That Education and Training Are Investments Not Costs
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| To be competitive in the global market arena requires training and development of your greatest resource – Your People. If you are curious as to how to leverage those discretionary or budgeted funds so that your actions are sustainable, then take a new approach
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Big Fish, Small Pond
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| Target marketing is the process of choosing smaller market segments at which to focus your efforts. It is the process of locating specific groups of prospects that share a common description and needs. Target marketing is a “vertical approach” to increasing your influence and market share. The brands with the most highly focused target audience are usually the most successful. |
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Profitable Supply Chain?
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| How would you market the concept of the Profitable Supply Chain to CFO's?
Do you have insights, or hopefully a structured approach/methodology?
Yishai, Consultant
Israel |
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Using the Right SMB Sales Approach
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| The sales approach to employ in the SMB accounts depends upon a number of factors, such as the culture of your organization, the offerings you sell, and what the customer needs from you in the sales process. Knowing when to use a solution sales approach versus a consultative sales approach is a dilemma that confronts many sellers and directly impacts your odds of success.
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Using Your Heart and Soul in Business
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| Using your heart and soul is the best way to market your business. Oftentimes people feel that they have to use what is called the traditional “hard sell” to market their business. Most of the time, this approach is just simply against most peoples' nature to do anyway. Judith Shervin and Jim Sniechowski are a husband and wife psychologist team who have developed a way to use the “soft sell” approach to marketing. |
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Leveraging the Power of Markets with Microfranchising
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| Microfranchising is a market-based approach to help alleviate poverty and build economic self reliance. |
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Where Are The Emerging Growth Opportunities?
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| This is the fourth article in the Riding the Recession series. It aims to provide you with some food for thought regarding potential emerging market segments and opportunities, as we approach the new year facing a market that is less robust than it was 12 months ago. |
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Selling Into the U.S.A.: It's Easier Than You Think
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| If you haven’t considered the potential benefits of exporting your company’s products or services into the United States, you may be neglecting the largest, richest and most responsive market in the world. Unfortunately, many Canadian small business owners are either confused or intimidated when they hear the words ‘export’ or ‘international trade.’ But with the right planning, small business owners in Canada can and should approach the U.S. like an extension of the Canadian market. |
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