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The Essence of Duct Tape Marketing
Duct tape (the tape) is simple, effective, and affordable—it’s not always the prettiest solution, but it does always work. The central theme of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide by John Jantsch is that effective small business marketing is a system—not an event—composed of simple, effective, and affordable techniques.

If Gap Needs a Niche
The New York Times carried an article today with the headline - Gap Is in Need of a Niche.
How Regenerative Leaders Build Enduring Strategic Advantages
Every organization needs leaders who think ahead (strategic thinking). The leaders should have the capabilities for seeing things as they are inside and outside the organization. They need ability to generate, attract, and select powerful ideas. They must have the courage to define and implement values in their decision making. They must be able to identify means for enhancing value (customer benefit). Finally they should be able to convert all thinking into specific actions. These are Regenerative Leader's abilities. All these abilities are needed for using any strategic framework.
The Shifting Sands of Business Growth
Our markets can be like the shifting sands of the desert. They change and evolve - yet we may not notice because they still appear to be the same 'desert' landscape. Yet ahead of years have changed significantly beneath the surface.
The Integration of Innovation and Marketing Best Practices for Business Excellence Part1
During an economic down turn marketing and particularly funds for innovation and growth are amongst those hardest hit. As new, profitable innovations are owned by marketing, whilst their financing comes from the ability for the current business to generate profits, there is an intimate link between marketing and innovation. Considering current business and innovation as distinct silos, managed in different ways by separate functions, may mean that the organization is missing a significant opportunity to maximize the skills, knowledge, resources and networks of the organization. Innovation Expert, Kevin Weir and Marketing Excellence Practitioner, Phil Allen explore how companies can keep their marketing and innovation machines turning even in tough times by taking a more integrated approach to innovation and marketing.
The Ten Keys to a Successful Business Plan
If you were to ask twenty experienced business people what it takes to have a successful business plan, chances are you will get many of these answers and more. Here is my view of what a successful business plan is made of.
Recession-proof PR
Hard economic times are, ironically, the best times to aggressively launch a PR campaign.

Profits are a liability
What do you want for your birthday? ....not a cashflow crisis...that is for sure!

Other market focus Related Articles

Market Focus – the Proposition
Market Focus; the essential foundation to how and where you get your business. Simplistically, you need to look at what you sell (your proposition), who you should be selling it to (your target market) and how you get there (the routes to market). When defining your proposition, you need to strike a workable balance between what you are able to supply and what the prospects and customers need and will be willing to buy.

Target Marketing
It's important to remember that the focus of marketing is people. If you're concentrating your efforts on your product or profit only, you'll miss the mark. The term target market is used because that market - that group of people - is the bull's eye at which you aim all your marketing efforts.
Strategic Marketing Tips For Tough Market Conditions, From Your Strategic Thinking Business Coach
The stock market in the U.S. has been on real wild ride since the credit crunch and the housing market collapses in various parts of the United States. It is still unclear when and how the stock market may stabilize, but it is certain that changes in our economy will be affecting our businesses. And Your Strategic Thinking Business Coach wants to alert you that unless your marketing helps you stand out from the competition, selling your products and services is going to get harder in the next few years. And that means you need to focus on developing a strategic marketing plan. Your Strategic Thinking Business Coach has developed a list of strategic marketing tips that will help you retain and attract new clients in tough market conditions.

HOW TO DEMOGRAPHICALLY AND GEOGRAPHICALY SEGMENT THE MARKET FOR EFFECTIVE ADVERTISING AND PROMOTION.
I have talked about segmenting the market before, but it does not hurt to repeat. This is because segmenting your market makes you focus on what you want to do for your business and what is your target market profile. This is by understanding which market segments you are going to attack and which ones you are going to ignore. Segmenting the market is a step by step process, but before be get to that process we need to understand two different ways that we can segment the market for business development as well as for advertisement, promotions and community social responsibility.
Focus Groups are for Lipstick, not Technology
You're launching a new product, so of course you test your messages with customers. After all, you want to make sure your customers' mouths water (and their wallets open) when they hear your story. More than that, you want to get to know your target market; learn to think like them, speak like them, understand how they react to your story. So you decide to run a focus group. That's what everyone does, right? Wrong. In my humble experience the high technology market does not lend itself to focus groups.
Learn To Focus - Turbo Charge Your Sales Results
The power of focus is amazing to me. If you want better results then learn to focus. If you want a more motivated team then learn to focus. If you want to happier customers and high customer retention rates then learn to focus!

Focus Group Best Practices
A focus group is a controlled group interview of a target audience demographic. The interview is often led by a facilitator who covers a set series of questions or topics. Benefits of focus group sessions include: increased customer satisfaction & brand perceptions, and informing product development decisions. Focus groups are a key component to an effective market research program. Generating qualitative feedback in this medium can be more insightful than standardized surveys.

Target Market, Segmentation, and Positioning
From a high-level, the goal of a marketing strategy is to identify a target market and develop a marketing mix that will appeal to those potential customers. Decisions regarding the ideal marketing mix can be organized in terms of Price, Promotion, Product, and Price. However, the goal is not to just come up with a particular strategy, but rather to focus on providing value to your key market segments.
Why Focus Groups are a Valuable Tool for New Companies and Entrepreneurial Ventures
Focus Groups are a great way for entrepreneurs to receive feedback on the new products they plan to introduce. The advantage of using focus groups over surveys for market research is that they can provide real feedback on real products rather than hypothetical ones.
Why Social Media Marketing? Two Starting Key Steps to Succeed.
If you are reading this article you have the same question that I had when I started to look into this exploding market. Should I focus my attention on it or not? What can I get out of this?

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