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Contractor vs. Consultant
Consultant, Contractor… is there a difference? Sometimes there isn’t, sometimes the same person can be both, even on the same engagement. However, I define the difference this way:

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Introduction: Stock Market Development in Sub-Saharan Africa
This paper examines the economic importance and the future of African stock markets. It seeks to shed light on the controversial link between stock market and economic growth— from both corporate finance and macroeconomic perspectives. It also discusses policy options for promoting the development of the stock market in Africa.
VII. A. Automation: PROMOTING STOCK MARKET DEVELOPMENT IN AFRICA
The results from the previous sections show that African stock markets are small, illiquid, with infrastructural bottlenecks and weak regulatory institutions. Despite these problems, stock markets in Africa have helped in the financing of the growth of large corporations but there is little evidence of broader economic benefits. How do you make the stock market more beneficial to African countries?
VIII. SUMMARY AND CONCLUSION: Stock Market Development in Sub-Saharan Africa
Over the past few decades, the world stock markets have surged, and emerging markets have accounted for a large amount of this boom. In Africa, new stock markets have been established in Ghana, Malawi, Swaziland, Uganda, and Zambia. The rapid development of stock markets in Africa does not mean that even the most advanced African stock markets are mature.
Market Orientation and Competition : Constraints of growth-oriented enterprises
Enterprises that grow do so because they are good at finding their market niche and understanding market demands. Most enterprises start by targeting the home market, often at the higher income niche. As the home market gets saturated, they look to expand their markets geographically, and eventually consider exporting. Few enterprises start exporting initially.

Culture Conversion: Designing for Niche Markets
A niche market is a focused, targetable portion of a market… or a narrowly defined group of potential customers. In general, if your business focuses on a niche market, you should be addressing a need for a product or service that is not being addressed by mainstream providers. Unless you are in the community being targeted, it can be hard to tell upfront whether the design of your creative is going to be effective. But when you’re part of the targeted community, you get the message loud and clear. The trick comes in when you want to target a niche market to which you yourself do not belong. Bridging this gap between business and niche markets thus often requires a thoughtful cultural conversion campaign.
Four Ways for Sales and Marketing Pros to Segment Their Target Market
Philip Kotler reminds us that if markets are to be segmented and cultivated, they must meet certain requirements. Segments must be: 1. Measurable 2. Substantial 3. Accessible 4. Differentiable 5. Actionable Assuming your target markets meet those requirements, sales and marketing professionals can cultivate these segments to maximize their potential. There are four ways to segment any given market and the choices you make regarding how to segment will impact the quality of your efforts.
The 9 Most-Deadly Sins in Sales & Marketing -- and how to avoid them
The first deadly sin: Failure to distinguish differences in: * Value & importance of different markets & market segments * Wants & needs of different markets & market segments
China is No Longer an Emerging Economy!
As I woke Monday morning I saw that the Asian markets, particularly the Shanghai Composite, were selling off sharply. And I thought to myself, “oh no, here we go”. My general feeling is that the US equity market is overbought as the valuations haven’t quite caught up to price. Yet the US equity markets finished the day positive. What gives?
Income Investors Should be Buying Equities
For the next few years the markets will have many ups and downs as we digest the new paradigm we are living in. Eventually markets sort themselves out. We believe in the next few years the market will have a solid foundation for the next bull market. In the meantime, we caution individual investors not to follow the trading mentality of the big institutions. In the end it can be a frustrating, losing game. What does work is going against the tide, appropriate asset allocation and maintaining a long term point of view.
Target Sales Focus
In my sales development and business coaching work, I repeatedly see one shortcoming at the heart of my clients’ failure to thrive: a failure to focus on the narrowly defined, high ROI markets and product/service offerings that will help them secure greater market share and niche dominance that’s hard to budge in any economic climate. In the ebook, Target Sales Focus, I deconstruct the myths that encourage too many managers and CEOs to dilute their sales efforts on markets that are too broad, and then detail a step-by-step plan to concentrate their resources on targeted markets that deliver more – and more predictable – sales.
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