|
|
Like this article? PLEASE +1 it! |  |
|
market share Tagged Articles
|
Authentic Leadership
| |
| In organizations, our success as leaders is measured by the degree to which we’ve mastered the external environment and delivered results in the form of revenues, profits, new product breakthroughs, cost savings, or market share increases. |
|
|
C-Level Selling Tip 13 - Steal Your Competitors' Customers
| |
| Steal share from competitors within 6 weeks. Learn how easy it is to get business from your competitors’ top customers. |
|
|
How to Get a Highly Competitive Sales Force to Collaborate
| |
| A business owner told me the other day that he can't get his sales employees to collaborate well on projects. His previous manager had created an incentive program that rewarded individual sales. The manager had attracted sales associates who thrive in a competitive environment.
Due to the economic downturn, the owner had let a few of the low performers go and was consequently reviewing his corporate strategies. What prompted this review was his plummeting market share seized by a competing company with a true team culture. Then he asked me, "How do you get highly competitive sales people to collaborate?" My response offered the following three suggestions.
|
|
|
Qualities of Excellent Leaders: Becoming a successful Entrepreneur
| |
| A critical factor of any organization competing for market share is the quality of its leadership. The rate of growth of the organization is tied to the ability of its leadership team. Likewise for any individual to become a successful entrepreneur the qualities of an excellent leader must be a central tool in his entrepreneurial skill-set. Leadership qualities rarely are genetic. As the saying goes, leaders are not born, they are made. Becoming an excellent leader has a great deal to do with having the right desires, skills and behavior. |
|
|
Prospecting for More Sales in a Bad Economy
| |
| A poor economy has too often become an excuse for poor performance of many businesses. While the current economic situation is a contributing factor, many of these businesses can perform much better. Most businesses in the U.S. are small and have sales that equal less than 1% market share. If your business has less than one percent of market share, it should be able to grow in any economy.
One hidden area in which to find more sales is right under your own roof. According to “Baseline Selling” by Dave Kurlan, 60% of all sales people are not prospecting consistently, and 50% of all sales people won’t prospect. Combine those figures with the fact that 60% of all sales people suffer from the habit of making excuses, and I think we have uncovered one of the secrets to bringing more sales to your top line.
|
|
|
Window of Opportunity
| |
| In a practical sense, what this means is that you view tough economic times as providing you a unique window of opportunity to cut the non-profitable elements of your sales and marketing system away, to pare down to a dedicated and competent core, to sharpen the focus of every element of your system, and then to expand your market share so that you can weather the hard times and be stronger when the economy inevitably turns. |
|
|
Research Suggests Advertising Grabs Market Share During Recessions
| |
| Numerous studies of advertising during recessions shows that increased spending not only has benefits during the recession, but also after recovery. |
|
|
Treat Little Customers Like Big Customers
| |
| Learn how to create lifetime customers by using some simple but critcal strategies. |
|
|
Lesson #4: Break Through That Wall
| |
| “I have had all of the disadvantages required for success,” says Ellison. “There were lots of times, especially in the early days, that were very, very difficult.” From being given up for adoption by his birth mother to losing his adoptive mother to cancer to dropping out of school, Ellison could have been the poster boy for adolescent angst. But, whether it was rebounding in school or bring Oracle back from the brink, Ellison managed to find the determination that he needed to press on. |
|
|
Lesson #5: The Storm of Criticism Can and Must be Weathered
| |
| As Nike’s market share has continued to grow since the 1980s, so too has the amount of public criticism levied against the company’s business practices. Whether it is focused directly on Knight, who has become the public face and the lightening rod of the company in the media, or against the company in general, the criticism is more often than not harsh and unforgiving. |
|
|
Lesson #3: Find What Works and Stick With It
| |
| Coca-Cola executives in the 1980s would have done well to follow in the example of its founder. In growing his company, Candler understood the importance of not messing with perfection. As an increasing number of copycat beverages found their way onto the market, Candler might have changed the shape of his bottle, or altered his marketing message, but he never once made the crucial error that his later successors would: after creating the perfect drink, he never again changed its secret recipe. Candler knew that in an increasingly competitive industry, it was important to stand out, and to keep customers on their toes, but he did not dare mess with what he saw as excellence. After all, if it was not broke, why fix it? |
|
|
Gerry Schwartz Quotes
| |
| Gerry Schwartz Quotes |
|
|
Lesson #5: Stay One Step Ahead By Anticipating Your Competition
| |
| Gillette’s idea for a disposable safety razor was a novel one, and like most other novel ideas, it inspired countless copycats. As it turns out, Gillette was not only attracting customers with his unique razor, but a surge of competition. Until 1921, Gillette knew he had his bases covered, but he also knew that after that he would have to step up his game. 1921 was the year that his original patents were set to expire. |
|
|
Lesson #2: “You are nuts and you should be proud of it”
| |
| “One quality of entrepreneurship is just persistence, not giving up because you have road blocks and also not giving in because other people tell you that you’re nuts,” advises Hawkins. “You are nuts and you should be proud of it. Stick with what you believe in.” |
|
|
Failing To Succeed
| |
| "You've got to learn to lose in order to win" sounds like strange advice, but the man who says it has earned over three hundred million dollars. Even in today's economy, that's a considerable sum of money. Here's the story. |
|
|
Successful?
| |
| Are you successful? Is your brand or your organization?
How do you know?
|
|
|
The Art of Projections in a Dotcom 2.0 World
| |
| The world is running amok with entrepreneurs pitching every sort of Web 2.0, social networking, user-generated-content startup. It’s the attack of the bull-shiitake startup projections, so I’m losing my hearing; there’s a ringing in my head, and I get dizzy every once in a while. Before the world implodes (again), here is a top-tenish list of ways to create realistic projections in this Dotcom 2.0 world. |
|
|
The Top Ten Things I Love Most About Woz
| |
| Woz and I did a one-on one-chat for the Commonwealth Club on November 16, 2006 as part of his iWoz book tour. It was one of the most enjoyable gigs that I’ve ever done. After the event, I compiled this list of the “Top Ten Things I Love Most About Woz.”
|
|
|
Power 3.0: Kinder, Gentler, and Better
| |
| Choose your weapon:
Power 1.0 = muscle and weapons
Power 2.0 = money, market share, or brain power |
|
|
Tearing Up Your Campaign Competition
| |
| When launching a campaign, make sure that you include all the details and focus on the most important points to ensure success. You should also keep a watchful eye on your competitors and what their main strategies are. You have to edge them in the best points so that you can take advantage and capture the biggest market share. Here are some tried and proven tips from the industry leaders on how to beat the competition. |
|
|
How to use SWOT to create a competitive advantage - Mash Bonigala
| |
| SWOT is a method for analyzing both your own businesses position as well as your competition’s. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Every business has competition and the key to creating an advantage over your competition and gaining market share is honestly analyzing your competition’s strengths and discovering how your own business measures up against them. |
|
|
Getting your Foot in the Door - 7 steps to successful cold-calling
| |
| The most common concern managers express about their salespeople is that they're not doing enough cold-calling. The reason can often be traced to the fact that salespeople are not properly trained on the how-to's of cold-calling. The result is they use ineffective approaches and frequently get slapped with rejection. So, instead of cold-calling, sales people occupy their time with 'safer' activities like visiting with current customers and order taking. With the huge potential for boosting market share sales through cold-calling, salespeople need these simple step-by-step techniques to dramatically enhance their success ratio. |
|
|
When should companies begin hiring again – what are the business triggers they should look out for?
| |
| There is no predefined time at which a business should begin hiring. Every business has its own requirements, which can be impacted by seasonal patterns, as well as the ups and downs of the economy. However certain triggers you may notice in day to day business dealings such as missed opportunities, a lack of resources, new ideas, and a increase in sales and market share could indicate that is now time to start hiring. |
|
|
Lesson #4: Go for the biggest challenge you can
| |
| “United Spirits, with all its brands…with a huge market share, was addressing the opportunities in India going forward,” says Mallya. “But focusing on the Indian consumer and growing aspirations, it was extremely clear to me that one day the youngsters would start demanding scotch whiskey.” |
|
|
Is Your Law Firm Anything Like Your Sales Consulting Firm?
| |
| Did you ever stop to think about how much or how little you rely on your advisers? Not your board, not your board of advisers, but your business advisers. These are the individuals from outside of your company that you trust to direct, recommend, advise, consult and help with decisions, strategies, options and solutions to put your business in the best possible position to succeed.
Take a look at the portfolio of advisers to the left. |
|
|
Lesson #1: “I’d scrap things together – try this, try this, try this”
| |
| Steve Wozniak could not be considered a failure by any stretch of the imagination. However, he has experienced his fair share of failures in his life, and it is to those failures that he attributes his success. |
|
|
When Does the Foundation Become an Anchor
| |
| When do the products and services you offer switch from being the foundation of your success to an anchor that prevents you from moving forward? |
|
|
Increase Profits Without Adding Resources - Part 1
| |
| There are countless ways to improve your bottom line WITHOUT adding resources. In this three-part series, I'll share some simple, inexpensive and easy-to-implement ideas for increasing your bottom line. |
|
|
Franchise Opportunity - 5 Questions to Ask About The Franchise
| |
| The following discussion covers five questions that should always be asked by the Franchise Candidate. If a Franchisor is either unwilling, or unprepared, to answer these questions, it should be a strong indicator that the fit may not be right. |
|
|
Targeting Your Niche Made Simple – Start Small, Grow Later
| |
| It's perfectly normal to have big dreams when starting a business of your own. Having this long term vision provides both direction and ambition along the way. To really achieve though, you've got to start somewhere and make steady progress-it would just be way too easy to skip from startup right to industry leader, right?
The surest way to ensuring profitable growth is to target and earn the trust of your niche. Start small, grow later. |
|
|
Marketing in a Recession
| |
| In uncertain economic times, you can choose to retreat or you can choose to prepare for what's ahead |
|
|
The Need for Training
| |
| The need for professional training is obvious, not just training the new recruits but, more importantly, training the existing trainers and managers in the skills and techniques needed to build an environment in which new recruits can grow and prosper long term. |
|
|
Add Uniquness to your Business
| |
| Be unique and your business value will go up. |
|
|
Home Business Opportunity - The Importance of Ongoing Process Improvement
| |
| To improve your overall business strategies, you should look at integrating process improvements to optimize every aspect of your business operation. |
|
|
Google Search Share Remains Unchanged In the Month of June
| |
| Marvist is an Internet advertising agency providing affordable seo services to increase search engine ranking of the website, pay per click management to help companies to increase online sales and improve their profitability. Marvist was founded in 2005 and has been rapidly growing since then and has clients now in 11 countries including USA, Canada, UK, Spain, Japan, Australia and New Zealand. |
|
|
Why Customer Service Destroys Salespeople
| |
| Customer service alone is not going to help a company achieve its growth targets. It is essential for salespeople to be focused on selling as their first priority...
|
|
|
Good news sales stories
| |
| You don't have to discount price to win good business and good customer relationships even in tough markets.
I mentioned earlier this year my team and I are working on a large sales fitness training assignment in the finance sector around Australia. These guys are hard up against it when it come to ‘price' being a key target at the moment. A number of their competitors are trying to buy market share with discounted prices. The market is being hammered with ‘discounting' of all sorts - some clear, some not so clear and some very dubious. |
|
|
Personal Guiding Principles
| |
| Without values and character strength, the challenges of life will replace short-term success with failure. |
|
|
What Do You Need to Do To Move Your Sales Team To That Next Level?
| |
| A recent on-line poll at SmartBrief of nearly 1,400 respondents asked what was the most important skill in this current economy. Even though this was not scientific, the results were interesting especially when looking from a sales management perspective. |
|
|
Audi Franchise to further expand in India; eyes 30% of luxury car market, through franchising
| |
| Buoyed by overwhelming response, German luxury car maker Audi would increase its car dealership franchise network in the country and aims to grab 30 per cent share of the luxury car market by 2011, a company official said. |
|
|
Faith in Marketing?
| |
| Having faith to continue your marketing through a down economy. |
|
|
Marketing When You're Down
| |
| In uncertain economic times, you can choose to retreat or you can choose to prepare for what's ahead. |
|
|
Ready to Grow Again?
| |
| As I have predicted in a number of my previous articles, prosperity is right around the corner, and for some of you it may already be here. I have been preaching that business needed to prepare themselves for the rebound and if you haven’t it isn’t too late. The bad news came with a big sucking sound. Like the aftermath of a devastating tornado many of you have poked your head out from the rubble only to find yourself alive and somewhat well. |
|
|
Dell Resorts to Questionable Sales Tactics to Drive Revenue
| |
| Today, I received an email from Dell showcasing their latest ill conceived scheme to generate revenue. I really have to question their thinking because when you see it you'll start thinking about all of those Yellow Page advertisers that send confirmations for ads you didn't place... |
|
|
Is There Life Beyond Windows? Pros, Cons and Costs of the Major Operating Systems
| |
| This article looks at the pros, cons and costs of Windows, Mac OS, UNIX and Linux. It's a topic that generates a great deal of emotion, but there's no sense getting hung up on defending a favorite operating system. In the cold light of day, these are the bottom-line issues: Is a given OS the most productive solution for your business? Does it do everything you need it to do? Is it the most cost-effective option? And does it make sense to use more than one operating system on the network?
This topic is the fourth in our 2009 white paper series: "Making every IT dollar count!" The full white papers are available on our website.
|
|
|
Does Your Marketing Plan Live in a Drawer?
| |
| Your marketing plan was created for a reason. The motivation being to meet revenue targets, increase market share, attract more ideal clients. How can you help make sure the plan gets put into action? Click here for tipa on turning plans into action. |
|
|
GFC – Time to cut costs and jobs or time to invest in your business?
| |
| The studies show that the companies that recover quickest from a recession are those that didn’t lay everybody off when the going got tough but that invested in their customer relationships and in growing their market share.
(Source: Study by Bain & Company – Article by Robert B. Miller, Founder Miller Heiman. Read the whole article at the Miller Heiman website).
Robert says “A slow market is the time to consider doubling down on sales resources |
|
|
Five Ways to Increase Profitability By Doing The Right Thing
| |
| Ethics is actually more profitable! Author and consultant Shel Horowitz, founder of the Business Ethics Pledge, shows how taking the ethical high road-and forming partnerships with your competitors-increases revenues and lowers costs. |
|
|
The Case for Training and Development NOW!!
| |
| It is sure easy to delay, defer and cancel training programs in this economy. As a lot of training professionals will tell you, it is one of the first line items to be axed from any budget.
Unfortunately, reductions in training also carry a significant penalty. It will prolong the length of time needed to recover from a downturn. It will limit the ability to capitalize on the faltering of competitors (in fact, they may prey on you). It will reduce your ability your ability to perform at the high levels required when staffing is cut. It will harm your ability to attract and retain good talent when the economy recovers. |
|
|
How To Raise Capital To Help Grow Your Business
| |
| Learn important insights into the different options and approaches to raising capital for your business. When raising capital it is critical to understand how investors view your business as well as the different types of investors, and what each investor type is looking for. Then you can prepare properly and not only improve your probability of raising capital, but ensure that the money you raise comes at the best possible price, and on the best possible terms. |
|
|
WHAT YOU NEED TO DO TO ENABLE YOU DEVELOP YOUR BUSINESS AND INCREASE SALES AND CUSTOMER SATISFACTION.
| |
| Marketing is defined as coming up with products that satisfy the needs of the customers. Therefore marketing is identifying and developing products to satisfy the customers’ needs. By looking at the two definitions you can see the close relationship. Both entrepreneur and marketers do the same thing, identify and fill a gap in the market.Because entrepreneurs are marketers, then I believe you as an entrepreneur have done the following for your business development. |
|
|
What’s Your Compelling Purpose?
| |
| All of us are in search of a clear and driving purpose for our lives; we want to contribute to something bigger than ourselves. The world of work offers a great opportunity for people to connect with a purpose. The reality is that people care less about working for a company and much more about working for a compelling cause. Without a purpose, our teams are just putting in time. Their minds might be engaged, but their hearts will not be. A team without a purpose is a team without passion. They might achieve short-term results, but they won’t have the heart to go the distance.
|
|
|
WHY KENNY ROGER’S GAMBLER SONG MAKE A LOT OF BUSINESS SENSE
| |
| The other day I was listening to music and Kenny Roger’s song The Gambler was playing. I had not listened to this song for quite a while and my mind was captivated by that song for a while. This song had a business idea for any entrepreneur in the world. The song says that every gambler knows the secret for surviving. What if the song says every marketer or business know the secret for survival? What would be the secret for survival would it be good customer service, superior products, or would it be sound financial management? |
|
|
President Obama, Small Businesses & Growing the American Dream during Tough Times
| |
| Just as lending institutions need to free more credit to allow small businesses to grow, small business owners in turn are going to have to get much savvier about marketing and promoting their businesses in order to reach their target market and have their businesses grow. |
|
|
The Numbers Myth: Why Internet Marketing is NOT a Numbers Game
| |
| I Can Personally Guarantee that this Article Will Change Your Mind Forever and Will Change the Way that You See Online Marketing and Business Promotion.
|
|
|
There’s a slow, slow train comin’ up around the bend: Epilog for the Ariba Interviews
| |
| Under the headline “Ariba is in demand claims finance chief” (refer to the link of the same name in the Web Resources section at the conclusion of this post), Ariba’s chief financial officer Ahmed Rubaie claimed that “a 71% leap in subscription software revenues is proof that Ariba has firmly transitioned itself into an on-demand technology company.”
My initial reaction was . . . “well, that only took a year and a half.”
|
|
|
Loyal Customers Build Sales
| |
| Having satisfied customers is no guarantee of improved business results. Satisfaction is a passive state: a willingness to stay until something better comes along. Loyalty is a long-term commitment to the brand or organization and is linked to share-of-wallet and retention. Identifying and measuring what’s important to the customer and improving your company’s performance on those critical issues is a proven way to build revenue and retain customers. |
|
|
How to Explain your Achievements in your Resume
| |
| If you are going to convince an employer or recruitment consultant that you are worth inviting to an interview, you have to be able to articulate your achievements and contributions in a compelling way that will demonstrate how you have added value to the organisations for which you have worked. This doesn’t mean you have to brag or embellish the truth. It does mean that you have to make sure that your next employer understands that you didn’t leave your brain at the door each day you came to work and that you applied your skills, knowledge and expertise in ways that were useful to the organisations in which you worked. |
|
|
Higher profitability based on intelligent management of superior information.
| |
| In a slow economy there are still plenty of companies that are making money. How? Business Intellegnce |
|
|
Be Googled Or Die
| |
| Companies who don't know the importance of SEO and Google will fade off from the scene in no time. |
|
|
Inventory Targeting/Modifications
| |
| You can modify your inventory offerings without altering the flavor of your store to better serve your customers in a recession. |
|
|
Underperforming Corporations
| |
| Companies, (most of them) freeze up (become strategically rigid), get on the wrong track and underperform. |
|
|
How to Be Different in a Homogeneous Business World
| |
| It's hard, isn't it? Making your service business stand out from the rest is a challenging task. When it comes down to it, every realtor helps people buy or sell property. That's it. Every consultant offers advice that will either help people avoid pain or increase pleasure. Every doctor diagnoses illness and prescribes a remedy. Every salesperson offers a product that is strikingly similar to the competition's offering. What do you need to do to stand out? |
|
|
SWOT Analysis Tips
| |
| Some tips & recommendations on how to conduct a SWOT (strengths, weaknesses, opportunities & threats) analysis. |
|
|
Entrepreneurs – Health Check Your Business To Prepare For The Recession
| |
| You know that the economy is in recession and that you are going to find it hard going in the recession. So how do you prepare your business to deal with the problems and trails ahead? Here’s a health check for you. |
|
|
Entrepreneurs - Want To Grow Your Company?
| |
| You’ve got your company set up and the first scramble to get everything working ok and your cash flow positive has paid off. Now you need to grow your company – so how do you do this?
Well there are four activities that will pay dividends in the future.
|
|
|
Strategies to Win in a Demanding Business Environment: 5 Ways to Grow Your Business
| |
| In the midst of such a demanding business environment, many companies are struggling to increase sales. In light of that, how can a company grow? What are possible sources of increased revenue? |
|
|
Finding Hot Products That People Really, Really Want
| |
| You’ve got your new business up and running but no one seems to be buying from you? Are you sure that you are selling stuff that people want? There are ways to ensure that what you are selling is what people actually want. |
|
|
Business Mistakes. You Want a Successful Business – So Don’t Do This!
| |
| All entrepreneurs have to learn from their own mistakes as they build their business, but wouldn’t it be great to have some one tell you what the common mistakes are and how to avoid them? Well here are the common business mistakes – don’t do them! |
|
|
20 todo's for Windows 7
| |
| The focus of windows 3.1 to 2000 was usability. The focus of XP was security and, again contrary to some gripers, the security problems were mostly fixed. The hype of Vista seemed to be about visual design - and not usability, so a lot of users like me went "pfffff". Will the next version of windows goes back to the basics and focus on the daily needs of us users to help us do what we do a little faster and with fewer frustrations? Here's twenty things to hope for. |
|
|
Proctor & Gamble and Google swap employees
| |
| Temporary trading of employees in attempt to learn how other companies promote themselves |
|
|
Increase Sales through the Creation and Implementation of 3 Year Sales Action Plan
| |
| Are your sales lagging? Do you want to increase sales? Have you tried everything imaginable? Then, maybe it is time to return back to the basics of creating a long range sales action plan. |
|
|
Top 10 Ways to Marketing Your Business in ‘09
| |
| During the last economic recession that I experienced in the early ‘90s when I launched my business, I had a unique advantage that others will have if you’re one of the fortunate ones to make the break and start your business – or if you decide to kick it into high gear. |
|
|
Floating with a sinking feeling a different perspective
| |
| Opportunities for adjustment to succeed in the current business climate |
|
|
The Media and the Economic Self Fulfilling Prophecy
| |
| The media needs to report the facts, regardless how grim, about the economic troubles. But, the messages of doom-and-gloom tend to become self fulfilling prophecies. The trouble is that in order to get our economy back on track, ultimately what we need to address is a confidence issue and one is going to spend or lend if they are continually being terrorized by the media. |
|
|
Teaching Large Companies To Think Like The Little Guys
| |
| The fact that innovation and entrepreneurship run rampant in smaller companies, but is often suppressed in larger companies is nothing new. Management guru Peter Drucker first addressed the issue in his 1985 book, Innovation and Entrepreneurship. Drucker wrote that one of the most often-asked questions in many a 1985 boardroom was, “How can we overcome the resistance to innovation that plagues most organizations?” |
|
|
Ten Tips for Selling in a Down Economy
| |
| Whether we are really in a bad economy or just think we are in a bad economy, companies are cutting their budgets. Often times, marketing budgets are the first to be cut, which can spell doom to people who sell advertising, media and sponsorships. No matter what you sell, the following ten tips can help you overcome the challenges of today's economy. |
|
|
Questions Every CEO Should Be Asking His Sales Managers
| |
| High impact sales questions for CEOs |
|
|
Being remarkable - how to have an extraordinary business
| |
| I see a lot of businesses. Some of them are remarkable and extraordinary when I first see them, but they don’t realise it, and don’t know how to tell people about the special . Some of them are rather dull, staid businesses, but by the time I’ve finished with them, they’ve got that extra something that gets people talking about them.
Setting out to make your business remarkable can have amazing benefits. If you’re struggling to attract customers, or to make enough money, you need to think again about how people see your business, or if they notice it at all.
What’s a remarkable business?
|
|
|
Marketing Strategy 101
| |
| Marketing strategy observations |
|
|
Sales Process
| |
| Why Your Business Needs a Sales Process
A great sales process can help your sales force succeed.
The benefits of a sales process |
|
|
Ever heard of LoveSelling Read on despite the name
| |
| Some entrepreneurs don't see themselves as sales people, because 'sales' is an unpleasant activity for them. Yet, their very existence depends very much on a successful sales strategy. My approach is 'positive sales' - a consultative approach to focusing on providing service first and selling next. Coincidentally, a German Business Guru has come up with a similar idea: he calls it "Love Selling"! |
|
|
Need a new idea? Ask your staff.
| |
| “You must continually find new ideas, strategies and techniques to increase your sales and profits. If you are not moving forward you are falling behind. There is no such thing as staying even in the selling business.”
Who talks to your customers more than you do?
Who knows what will most satisfy your customers?
Who knows what will attract customers to your business?
Your Staff! |
|
|
Ten Ways to Boost Your Productivity
| |
|
Productivity is not just about doing more. It's about working smarter to get more things done. But to be really efficient, it takes effort and practice. Here are a few tips to help you learn to get more out of each and every day. |
|
|
Planning for Success
| |
| The first question many small businesses ask themselves is "why bother performance analysing and planning, things seem to be going ok. Besides, it's too hard and I don't have the time or know exactly where to start!"
|
|
|
Unscrupulous Competitors
| |
| Unscrupulous Competitors can disrupt key customer relationships. Learn how to deal with competitors who promise lowball pricing just to get the business.
|
|
|
User Engagement - the Most Important Metric
| |
| As a result of the information age reaching unprecedented levels of exchange, creating a comfortable user experience is worth more exponentially in contrast to the means used to initially develop the traffic. With so many options and users suffering from information overload, user engagement is the cornerstone of developing a successful online brand. |
|
|
Strategies for Exceptional Growth
| |
| When analyzing business marketing strategies, you must define exactly what your product or services are and how you can outperform your competitors. |
|
|
Super Bowl Ads Super Marketing or Super Waste of $
| |
| it was fun to watch the advertisements. I watched the ads not from a football fan or TV viewer’s perspective, but from a marketing perspective. My goal was to figure out if each ad was a super ad or a super waste of money.
|
|
|
Complete Sales Freedom in Two Years or Less
| |
| Many sales people tend to always be chasing the next customer and worrying about the next paycheck. The good news is that this is unnecessary and can be fixed forever in two years or less. Sales people can eliminate future sales and income anxiety once and for all.
|
|
|
Why you need a unique selling point (USP)
| |
| Having a business without a Unique Selling Point (USP) is like running for office without a defining slogan. The result can be similarly devastating: you’ll lose. |
|
|
Advertising: Free Samples For Retail Shops
| |
| The modern consumer has a virtually unlimited number of options when it comes to product selection. Whether it is through an online venue or on location at a physical retail store, customer options have never been greater. Luckily, all of these options have created at atmosphere of fickleness and uncertainty, with brand loyalty at an all time low. This creates the perfect opportunity for creative entrepreneurs to steal market share from their competitors, assuming they utilize the correct marketing method, such as offering free samples at a retail location.
|
|
|
Using Freebies To Leverage Retail Brands
| |
| In an era when consumers have an ever shrinking spending dollar, retail brands are facing fierce competition to capture new sales. In addition to advertising and marketing, brand managers are turning to one tried and true promotion. Marketers are offering free samples to break into markets and segments and even take some market share away from their competitors.
|
|
|
Effective franchise marketing
| |
| Marketing development strategies for franchise systems. |
|
|
10 Search Engine Marketing Myths Debunked
| |
| In this article, I'm going to try and debunk a few myths floating around the Internet about what's required to get your site visible in search engines. |
|
|
Why you need a unique selling point
| |
| Being Generic Hurts Your Business
Having a business without a Unique Selling Point or USP is like running for office without a defining slogan. The result can be similarly devastating: you'll lose.
Your business needs a USP. It’s your business’ unique promise to customers. It cuts through miles of marketing red tape and categorically tells your customers that "this is who we are and this is what we can do for you that any other company cannot".
|
|
|
The 5 killer myths for any business OR how to fail successfully in business...
| |
| The article talks about the 5 myths I have observed in my numerous interactions with entrepreneurs across the world. From my experience most of the times these myths have more to do with the business failure rather than the external forces. Read on... |
|
|
Big Fish, Small Pond
| |
| Target marketing is the process of choosing smaller market segments at which to focus your efforts. It is the process of locating specific groups of prospects that share a common description and needs. Target marketing is a “vertical approach” to increasing your influence and market share. The brands with the most highly focused target audience are usually the most successful. |
|
|
How to Bullet-proof Your Salon or Spa during Downturns
| |
| When economic times are tough salon and spa owners need to use strategies to not only reduce costs and save money but also to learn ways to improve business operations. This article will help all salon and spa owners to streamline their business. |
|
|
Introduction to Web Marketing (SEO) - How to Rank Your Web Site
| |
| Start learning how to increase targeted web traffic with the purpose of increasing overall sales. The purpose of this article is to provide some foundational explanations and keys to help entrepreneurs and small business owners alike begin their web marketing and search engine optimization initiatives. |
|