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Elliot Jones on Search Engine Opitmisation, What to look for in dynamic sites
There’s no doubt that search engine optimisation is here to stay. Indeed, it has finally staked its claim in the mainstream marketing mix, after years of being doubted and misunderstood as a form on online marketing witchcraft. But how do things work when you want to search engine optimise a dynamic website? Read on to find out some of my pointers...

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Five Ways to Test Your Sales Messaging for Greatness
What grade would you give yourself on the quality and effectiveness of the sales support messaging and materials you prepare for your staff? Not an “A+”? Don’t feel bad, you’re hardly alone. According to a recent poll that appeared in BtoB magazine, some 70% of the marketeers polled gave themselves “D’s” and “F’s”. This article gives sales and marketing executives and their staff a sure-fire way to doublecheck that their sales messaging is working to maximum effect, and, if not, ways to improve it.
Computing Without the Hardware…Software…Support…Fun
Today's Web 2.0 social media environment offers a tremendous opportunities for companies to closely engage with customers, prospects and market segments in a positive, mutually beneficial manner. The problem arises when marketing and communications people view these new 1:1 outlets as a great marketing/sales and PR pitching opportunities. They forget that the individuals if not treated properly and with professional respect can turn and instead of being the ones who are being hunted can become the hunters. People -- regular folks -- can be mean and brutal if they are abused. Marketeers need to know the pros/cons, challenges/opportunities. Consumers need to know that they have a powerful platform to strike back and cause real damage.

Strategic Handlers are Useless in the Here-and-Now, Viral Environment
You have to love the new breed of marketeers, publicists. They have every web badge you can find in the social arena but finding their email address on the firm's website is a futile effort. But they're the guardians of the company, the gatekeepers, the herders media people go to first to get to the person who really knows the information, can provide the answers. Dealing with questions/answers in realtime? We'll get back to you on that. Handling issues as the arise? Aaahh Right? Knowing the company, the products, the competition, the markets, the customers? Isn't there an app for that?

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