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4 Steps to Ramp Up Your Marketing
Always a good strategy in any market, but especially in a slower one, we’re going to focus the sixth article in the ‘Riding the Recession’ series on ramping up your marketing.
How to Measure Your Marketing Results
The following checklist is by no means comprehensive, but here are a few guidelines to getting the most out of your marketing dollars.
Making Active Choices – The Key to Success
“The definition of insanity is doing the same thing over and over and expecting different results.” Benjamin Franklin said this originally. Sometimes we are aware that the results are not what we want but are unaware that we are stuck in a pattern of unchanging behavior. The first step to making a change is to first become aware of what we are doing.

Other marketing activities Related Articles

Target Marketing A Case Study in Identifying Your Best Prospects Talking Directly to Them and Sealing the Deal
This case study will help you evaluate your own marketing activities and give you 4 simple steps you need too take to improve your marketing activities.
How to Spend Your Marketing Money
When it comes to spending money - particularly for marketing - many businesses are not sure what to do. In some situations there is a history of implementing certain marketing activities for specific reasons, in other cases a fresh start must be taken. At all times there is a need to make sure your marketing budget is being planned correctly and spent wisely.

5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing
In addition to direct marketing strategies you want to be sure your existing passive, or indirect, marketing activities are as effective as possible. When is the last time you took a good look at your existing marketing activities?
How to Gain Mastery and Become World-Class at Anything
Chet Holmes was said to be “America’s greatest sales and marketing executive” by Charlie Munger. He said that he had run 40 businesses and never seen anybody consistently achieve the kind of breakthrough results that Chet Holmes had achieved again and again. Chet Holmes shared his formula and it is SO simple that I’m already smiling because I know what kind of “That’s it?” reactions this will get. What he managed to do is pretty impressive. He said that if you can do 4000 activities 12 times, or 12 activities 4000 times, which would you pick. 4000 activities 12 times might be fun, depending on the situation…I wouldn’t want to watch 12 movies 4000 times, for example. But there is a trade-off. Chet Holmes is a ‘turn-around expert’, and he chose the latter option: 12 activities 4000 times.
5 marketing activities a day keeps the feast or famine away
One of the biggest complaints I hear from small business owners is that they don’t have time to do marketing. What this probably translates into though is that they don’t like marketing; they find it frustrating and they’re not sure where to start. And if I even dare to suggest that ideally you should be doing five marketing activities a day, most owners would tell me that this is unrealistic and there is absolutely no way that they can do this.
HOW TO CREATE A BRAND ONE PROSPECT AT A TIME
By Robert Croston Having spent longer than I care to admit pursuing traditional brand development through advertising, I recently became fascinated with the prospect of building brands using direct response marketing and lead generation activities. (I wonder what my colleagues at the ad firm would think if they knew!) Traditional wisdom has always told us marketing types that our marketing communications are either 1) emotionally oriented and image based OR 2) direct oriented and response based activities. You simply can't do both at the same time. Or can you?

HOW TO MAKE YOUR WEBSITE GET LIFE CUSTOMERS
On my first day in a marketing class the lecturer asked me what is the relationship between sales and marketing. Those days I was newbie in marketing and all I knew about marketing was the word sales. To me marketing was synonymous with sales. Back then I did not know what I know today that sales is one part of any business marketing activities. Therefore I had no clue what marketing was. To me, marketing was sales. The lecturer went on to tell the class that the role of marketing in an organization is to chart the way forward on: 1. What products to produce.

4 Fundamental Activities to Boost Network Marketing Productivity
When I entered the world of network and online marketing, my mentors taught me to always incorporate 4 fundamental activities into my weekly schedule. Speaking from their successful experience, they emphasized that these four activities will help boost my network marketing productivity and performance. They said I should have absolutely no excuse not to do these 4 things.
Trust-Paced Marketing and Sales.
The pace of progress for marketing and sales activities cannot exceed the pace of establishing an acceptable level of mutual Trust. In converting prospects to customers, a consistent contributor to the erosion of Trust is the lack of congruence between marketing and sales activities and perceived attitudes. The role of Trust-Paced Marketing is to build a reputation or a brand that inspires Trust within your target marketplace. Trust-Paced Selling is not intended to replace the activities or steps nominated within the organisation's current Sales Process, but to pervade and penetrate the existing Sales Process and to act as a set of guiding principles and a measuring stick for all future evaluation and proposed amendments. Trust-Paced Selling is not a sales tactic, it demands authentic commitment to its principles
How to fix sputtering marketing
Is your marketing generating a steady stream of sales leads ? If not, ask yourself this question: Do you have a marketing plan? You may know what your business goals and objectives are. And you probably have a website and are doing some advertising or promotion. But without a game plan, your marketing activities are reduced to a few unconnected activities that are unlikely to produce the results you want. A marketing plan helps you tie all your marketing activities together so you can create a roadmap that will lead you to your objectives. And a simple, one-page marketing plan will take you a lot further than no marketing plan at all.

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