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marketing agency selection Tagged Articles
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Marketing Company Search: RFP Management
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| In the marketing company search selection process, RFP Management can be useful. These guidelines will help make the RFP process smoother for both clients and marketing companies that provide the RFP responses. |
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Finding Your Marketing Match: How to Hire the Right Marketing Company
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| Are you looking to hire a marketing company? Weeks and months can be wasted talking to firms that are not qualified. Do you love your current agency? If the passion has faded and you're feeling neglected, or you’re currently unattached and looking for agency love, don't despair. Marketing Agency Selection Firm's CEO and Chief Matchmaker shares the Top 10 Tips to Finding Agency Love, and your ideal marketing company partner. |
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Selecting a Marketing Company – Do’s and Musts:
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| How do you find advertising agency, PR firm or marketing company that's just right for your business' needs? In evaluating a marketing company, there are many factors to consider. Make sure you have an accurate picture of their typical engagements so there's a greater chance the relationship has the potential to grow over time. This article highlights best practices, Do's and Musts as well as Don't and Pitfalls for hiring a marketing firm you’ll love for the long-term. |
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Other marketing agency selection Related Articles
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Appointing a Public Relations Agency: A How-To for SMEs
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| Your business has finally reached the point where your secretary/PA has told you that writing press releases was not in her job description. This is the time to seek help from a public relations professional.
This white paper covers in-house versus outsourced, method of operation (retainer, per project or hourly rate), budget, objectives and agency selection.
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The little agency that lost its soul
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| I was once involved with a small but successful advertising agency. This agency had won a lucrative account with one of Australia's big banks and received a lot of recognition. The agency was then purchased by a public communications company in a strategic sale designed to acquire the big bank as a client by default. The communications consortium paid top dollar (shareholders money of course) for control of the agency and the big account. |
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BRIEFING YOUR CREATIVE OR DESIGN TEAM
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| Having many years experience of writing, creating and handling advertising campaigns, sales promotions, direct marketing, websites and print for clients in both consumer and technical markets, I've found that the best way to maximise the benefits that an we, as an agency provide, is through a detailed brief. This article explains the process that worked best for my agency. If you don't have an agency then you can still apply the model to any creative supplier, designer or printer. Try it - it works! |
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Loan and Lease Software Evaluation
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| With the abundance of loan and lease software choices in the market it can be somewhat difficult and daunting to know what to look for and how to narrow down the selection list. There are three important factors to consider during your evaluation. It may suprise you to learn that price should be at the bottom of the selection criteria list. Unfortunately it is often the key driving force in the selection process with potential for yielding unsatisfactory results down the road.
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Estimating the Cost of a Bad Hire
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| Though most organizations experience a “bad hire” and are aware of the high price they pay for employee turnover, they often lack the ability to combat the loss. Using competencies for selection reduces the risk of a bad hire by increasing the validity of the recruitment process through well-researched, job-related behaviours, consistent standards, standardized selection criteria and selection tools for incremental validity. |
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Selecting The Right Advertising Agency Is Dependent On Access To A Comprehensive Agency Register
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| What are the pitfalls of agency search? How comprehensive is the information generally held by agency registers? What key attributes of an agency need to be considered? |
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How to deal with problematic salespeople
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| Let me share a story with you to help answer your question. I was once involved with a small but successful advertising agency. This agency had won a lucrative account with one of Australia's big banks and received a lot of recognition. The agency was then purchased by a public communications company in a strategic sale designed to acquire the big bank as a client by default. The communications consortium paid top dollar (shareholders money of course) for control of the agency and the big account. |
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RFP Response: What Clients Want in RFPs
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| When your agency is invited to respond to an RFP, do you get excited or cringe? While new business is the lifeblood of any agency, agency RFP responses drain resources and are poorly executed. What do clients want in RFPs? Find out out marketing companies can win more new business by tapping into hot buttons into proposals. These best practices from marketing agency selection firm Smarti Solutions provides key suggestions to help agencies respond more effectively to an RFP. |
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Issuing an RFP
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| RFPs (Request for Proposals) are usually a call for disaster. Blanket RFPs often make a marketing agency search a “commodity” exercise at the best, and a complete waste of time at the worst – for both client and agency. Short and savvy RFPS can be productive for leveling the playing field to a shortlist of viable finalists, all of whom are serious contenders. This article reviews best practices for clients issuing RFPs.
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Finding Your Marketing Match: How to Hire the Right Marketing Company
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| Are you looking to hire a marketing company? Weeks and months can be wasted talking to firms that are not qualified. Do you love your current agency? If the passion has faded and you're feeling neglected, or you’re currently unattached and looking for agency love, don't despair. Marketing Agency Selection Firm's CEO and Chief Matchmaker shares the Top 10 Tips to Finding Agency Love, and your ideal marketing company partner. |
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