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Dressed For Success: How Emporio Armani Became an Empire
“In this business you can’t have a destination, an arrival point,” says Armani. “Otherwise your competitors will overtake you, or you become complacent.” With over $1.5 billion in revenue, Armani remains Chairman, President and CEO of the company he started over thirty years ago. The mere mention of the designer’s name – first or last – and consumers the world over know not only who you are talking about, but also of the luxury product lines for which he has become famous. How did this once-poor boy, hiding from war bombs in a small town in Italy, go on to become one of the world’s leading and most successful experts on fashion and design?

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The House of Armani: The Early Years of the Fashion King
At 73 years old, he is still busy making people look good. Giorgio Armani is one of the preeminent Italian fashion designers in the world, still going strong after 33 years in the industry. Known for his classically tailored, sleek power suits and clean, high quality fabrics, everyone from the who’s who of Hollywood to the bankers on Wall Street have fallen in love with the Armani brand. Now, with over $1.5 billion in revenue and a retail empire that extends to more than 35 countries, Armani himself continues to maintain full control over his business. However, it has been a long, uphill journey for the designer to get where he is today.

From Milan to Massachusetts to Minsk: Armani Takes on the World
Thanks to his contact on the inside, Armani was hired by La Rinascente as a window dresser. He was quickly promoted as a buyer for the department store thanks to his keen eye for style. Working in the men’s wear section, it was here that Armani gained his first valuable exposure to the world of fashion, making regular trips to London to seek out the latest trends.

Lesson #1: Sharpen but Never Stray From Your Vision
“Remain true to yourself and your philosophy,” Armani once said. “Changing in the face of adversity will in fact diminish your credibility with your customers.”
Lesson #3: Stretch Your Brand but Do Not Let It Snap
“When I began making jeans, the press was skeptical that someone who made luxury ready-to-wear could start something so commercial,” says Armani. “But I considered it a medium to speak with a less affluent clientele.”
Lesson #4: Micro Managing Can Mean Mega Success
If there is one thing Armani does well, aside from designing clothes of course, it is micro managing. “My work is my life,” he says. “Even though it is good to take a holiday, after two vacations it is boring.”
Dressed For Success: How Emporio Armani Became an Empire
“In this business you can’t have a destination, an arrival point,” says Armani. “Otherwise your competitors will overtake you, or you become complacent.” With over $1.5 billion in revenue, Armani remains Chairman, President and CEO of the company he started over thirty years ago. The mere mention of the designer’s name – first or last – and consumers the world over know not only who you are talking about, but also of the luxury product lines for which he has become famous. How did this once-poor boy, hiding from war bombs in a small town in Italy, go on to become one of the world’s leading and most successful experts on fashion and design?
Giorgio Armani Quotes
Giorgio Armani Quotes
Creating Business Wealth: The #1 Trait of Top Achievers
What do Ted Turner (CNN), Anita Roddick (The Body Shop), Jeff Bezos (Amazon) and Armani (Armani Fashions) have in common? Aside from being CEOs of multi-billion dollar corporations, they all have created such mega-success BECAUSE they are business ... **Mavericks** ... **Revolutionaries** ... **Rebel Thinkers**. These wealth-creating companies aren’t simply “executing "better." They’re radically changing the rules of the game. Whether you’re a small business owner or mega-corporation, today’s highly changing, highly competitive times *REQUIRES* you to become an “rebel thinker” to survive and thrive. Read this article and learn three simple strategies for creating this wealth-creating mindset.
Business development
A friend of mine wears only Armani eye glasses. Of course, the glasses aren't actually made by Armani. Or, if you think about it, designed by him. Perhaps they're sold by Armani stores, but I'd guess most of them are sold in stores that are totally unrelated to the company.
Lesson #3: Build a Brand that will be Around Tomorrow
“I am not looking like Armani today and somebody else tomorrow,” says Lauren. “I look like Ralph Lauren. And my goal is to constantly move in fashion and move in style without giving up what I am.”

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