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Green Marketing: What it is and how to do it.
This article covers green marketing, what it is, a step by step guide on how to build your green marketing plan, and 6 deadly sins of green marketing you must avoid.

Other marketing audit Related Articles

EMBODYING THE VALUES
CARRY OUT A PERSONAL AUDIT:To identify your most important values , you need to carry out a personal audit.It means that you have to take stock of what type of world you want to live in, what will induce meaning and purpose in life. Once you have found your most important values, you need to pursue and embody them in your life.The exercise which follows will help in practising your values.
YOUR FEES ARE TOO HIGH STEPS TO HANDLING OBJECTIONS THAT WILL GET YOU CLOSER TO THE SALE
By John Doerr If you really do put a small value upon yourself, rest assured that the world will not raise your price. - Anonymous How many of us, as professional service providers, have heard from prospects, "your fees are too high," "someone else will do it for less," or "I don't see why I have to pay all that money just to have you do an audit, write a brief, create a marketing plan, etc?" And, more important, how many of us have been able to resist the urge to simply lower our fees to get the work?

Audit Proof your Business and Individual Tax Returns
While it is very encouraging to maximize legitimate deductions and receive big tax refund, it can be extremely painful to come under an IRS audit scrutiny. Many in the tax community believe that the audit-free ride for tax payers is likely to get over soon. IRS is likely to step up its audit enforcement in coming years as the federal government decides to close the massive budget deficit gap. IRS audits around 1.2 to 1.5 million tax returns – a small fraction of the total tax returns filed in the US. So, while it is still unlikely that you will be audited, the odds are increasing rapidly in middle to high income groups.
How to do a Basic Energy Audit
How to do a Basic Energy Audit of a Non-Residential Building
Advanced Energy Audits
Advanced Energy Audit Methods for Non-Residential Buildings
Top Tax Audit Traps for H1, L1 and Information Technology (IT) Consultants
With a view to benefit the H1 L1 visa holder community, this article covers at a high level the potential tax audit issues that H1 L1 information technology (IT) consultants may be facing. The Tax Audit department in our office has come across several IRS Audit cases involving H1, L1 tax payers. Most of these tax returns were prepared and filed by offshore based tax preparers. The audit trigger seems to have been the excessive business travel expense deduction. Before we dive deeper into the issue, let us cover some fundamentals around the tax laws.

Do you have a STRATEGIC Audit Plan to guide your business?
Internal audit functions are essential to good business because the right auditing system and team can save money, find your business blind spots and provide much needed perspective. But a STRATEGIC Audit Plan is critical to using your audit team for the best results.

Internal Audit Preparation
The internal audit planning process is reviewed with discussions of best-practice audit procedures, documentation, and collaboration with the internal auditors.
Your 7-Step Year-End Social Media Audit
Social media has been all the rage this year, so it's probably time for you to do a social media audit. This audit will help you determine if you're using the correct social media platforms to reach out to the right people in the right way. Here's my 7-step method for doing a year-end social media audit:
How to Conduct a B2B Marketing Content Audit
Conduct a marketing content audit to ensure you send the right content in the right form to the right person at the right time.
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