|
|
Like this article? PLEASE +1 it! |  |
|
marketing books Tagged Articles
|
Book Marketing Books Every Author Must Read
| |
| As a book marketing guy and book publicist it’s imperative for me to keep up with all of the great books and magazine articles being published on the topic of book marketing.
I’ve read dozens and dozens of books on book marketing and usually have found a morsel or two of useful information in each one. Here’s a list of my favorites. By the way, I’ve personally met or have spoken to each author and can attest to the veracity of the material they present and their credentials to discuss these topics.
|
|
|
The New Secrets of Guerrilla Marketing
| |
| The most important things you need to know about marketing are in this column. In the few minutes it takes you to read this, you'll learn more basic truths about marketing than you'd pick up with a score of MBA degrees under one arm and all the marketing books ever written, including mine, under the other.
|
|
|
Guerrilla Pioneering
| |
| Guerrillas are terrified of pioneering, knowing that it meets with solid walls of apathy, confusion and fear. Here's how they handle it gracefully.
|
|
|
Twenty Keys to Success
| |
| In this article I'm listing the twenty most crucial marketing tactics, urging you to be aware of all of them, then try every single one of them and keep trying them. They're all going to work for you and we don't even have to get into that silly conversation about getting a bang for your buck. |
|
|
Succeed With Social Media
| |
| The key to success with social media–and I’ve built my business on it since 1995–is to interact with others the way you’d like to be interacted with. Call it the Golden Rule of Cyberspace–it’s not so different from the Golden Rule of every major religion. |
|
|
Small Business Marketing: The Truth About Building a Referral Based Business
| |
| We've all heard that referrals are the lifeblood of any small business, but here's another look. If you're depending on referrals to grow your client list, you could be waiting a long time. Learn how to develop a sales cycle that keeps new business coming in from many different sources.
|
|
|
Defining Your Target and Niche Markets
| |
| Defining your target and niche markets is the key to understanding how your business can deliver the greatest value to your customers and prospects. This article provides strategies for uncovering and defining your niche market areas.
|
|
|
The Entrepreneurial Author: Surviving Tough Economic Times By Jay Conrad Levinson and David L Hancock Foreward by Rick Frishman
| |
| When I started doing promotional work, I was always given a limited budget. This meant that I had to get creative and that was one of the things that really appealed to me about promotional work. So, for a long time I was doing “guerilla” marketing – without knowing it. When I was asked to do a review for the new Jay Conrad Levinson book I was very pleased. Since David Hancock is a co-author, that made me even more interested in this book because I’ve enjoyed his entrepreneur author blog. David and I share many thoughts about how authors, especially business book authors, should approach their promotion. Many of these thoughts are included in the pages of The Entrepreneurial Author. Let me say in the beginning that this book is good for many entrepreneurs – not just authors. |
|
|
3 Steps To Online Marketing Competence!
| |
| 3 tips on actualizing knowledge.
|
|
|
How to attract more customers
| |
| Attracting new clients, also known as “prospects” or “leads,” is the number one priority of almost every new and existing business owner. From sole traders to small and medium-sized businesses, large corporations, and global companies, every business owner aims to increase their customer base.
|
|
|
Top Marketing Guru Shares Success Secrets (Part 1)
| |
| Joe Vitale is an explosive, “results only” marketing consultant and the world’s first Hypnotic Marketer. He is the author of many books, including his book “Spiritual Marketing,” best selling e-book “Hypnotic Writing,” and best-selling Nightingale-Conant audio program,“ ”The Power of Outrageous Marketing.” Read this 3 part interview and learn what successful marketers like Madonna, Trump and Houdini had in common ... the power of hypnotic marketing ... his secret marketing formula "TARGET" ... and much much more. |
|
Other marketing books Related Articles
|
How I Changed a Copywriters Mind About Selling
| |
| There are already enough marketing manuals and marketing e-books online to make King Kong feel like a midget. Most of them are called “How to write killer advertising copy” or “How to write adverts that draw people to your product like bees to the honey jar”. Not to mention half a gazillion e-books and manuals called “How you can make money on the Internet by selling products called How to make money on the Internet”. |
|
|
The New Secrets of Guerrilla Marketing
| |
| The most important things you need to know about marketing are in this column. In the few minutes it takes you to read this, you'll learn more basic truths about marketing than you'd pick up with a score of MBA degrees under one arm and all the marketing books ever written, including mine, under the other.
|
|
|
Book Marketing Books Every Author Must Read
| |
| As a book marketing guy and book publicist it’s imperative for me to keep up with all of the great books and magazine articles being published on the topic of book marketing.
I’ve read dozens and dozens of books on book marketing and usually have found a morsel or two of useful information in each one. Here’s a list of my favorites. By the way, I’ve personally met or have spoken to each author and can attest to the veracity of the material they present and their credentials to discuss these topics.
|
|
|
Top Ten Leopard Tips
| |
| Here are the top-ten Leopard tips from my friends, Adam Engst et al, at Take Control Books. They’ve already released five ebooks to help people upgrade to Leopard. These books cost either $10 or $15, but you can save 30% if you buy all five. Take Control publishes minor updates for free, so the authors can revise their books on the fly. |
|
|
It’s All About PR
| |
| You learn that, in the book world, PR is everything. When you walk into a bookstore, you are walking into a treasure house of 140,000 books. Online at amazon.com, there are 2.5 million books. Somewhere in your mind, dimly, you knew that, but nothing drives it home so much as walking into a bookstore and seeing rack upon rack of beautiful books and then you go find your section and see all the racks of beautiful self-help books and then... |
|
|
Books, Licensing and Franchising
| |
| Recently, while visiting a book store, I came across the Self Help Section, there were books with almost every possible book, How to win friends and influence people, Chicken Soup for the Teenage Soul, Chicken Soup for the Entrepreneur, Guide to Investing, Unleash the Power Within and even one on how to author a book, Guerilla Marketing for Freshers and many many more similar titles. Since, there was an entire section dedicated for Self Help Books, It does seem that this is one of the popular categories. Several of these books are New York Times Bestsellers and so on.
|
|
|
Four Secrets to Selling Books
| |
| What’s the secret to selling books? John Kremer knows more than 1001 tips which he has documented in his must-read book, “1001 Ways to market Your Books For Authors and Publishers.” Here are five tips he shared at the 21st Century Book Marketing Conference in San Diego recently. |
|
|
What You Need to Know About Publishing Your Book
| |
| Don’t let yourself think that publishing a book is a thing of the past, because books are definitely for the here and now. There has never been a better time to write, publish, and sell your book. Not only are there hundreds of online and in-person marketing opportunities, there are more ways than ever before to publish your book. Book publishing options and formats include self-publishing, traditional publishing, ebooks, audio books, and print books. |
|
|
27 Marketing Ideas
| |
| Chris Randolph, author of "The Sales Edge" and several other books on professional selling, marketing, internet marketing, personal development and motivation shares 27 marketing ideas |
|
|
What Happens When a Publisher Gives Up On You
| |
| There is a new breed of publisher, favored by many non-fiction writers who want more control over their books and production of them, but also want the benefits of high quality publishing, good marketing and distribution and to work with someone who knows how to take a book through the process of publishing properly. They are called Co-operative publishers, and are highly professional, knowledgeable industry experts.
However - many authors are still not understanding the roles of co-operative publishers and in some cases burning their chances of a successful outcome for their books by treating the CoP publisher as little more than a printer or graphic designer working on a brochure. There's a lot more to it than that, and the outcomes for authors is that publishers eventually enable them to just 'self publish' their books. |
|
Featured Article
by: 
The Three B's of Dress
Internet Marketing For Travel Professionals – A Complete Guide
Using Value Stream Mapping Software
2 Traits To Create Relationship Through Your Brand - With People You've Never Met
Why You Might Not be Ready for Publicity
Newsletter
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Popular Articles
Severance and Separation Agreements
Expanding Your Business By Franchising
The Digital Diet by Daniel Sieberg
Severance and Separation Agreements
Expanding Your Business By Franchising
The Digital Diet by Daniel Sieberg
Suggestions
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.