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marketing buzzwords Tagged Articles



Buzzwords are BS!
Three adjectives and a noun are not a positioning statement!

How to get business from social networking
Social networking a.k.a. the likes of Twitter, Facebook, Ecademy, LinkedIn and so on have become the new marketing buzzwords. Everyone is interested in finding out about them and knowing how to use them to get business in through the door.

Other marketing buzzwords Related Articles

What your business card says about you
I am often asked about what details should go on a business card. This article attempts to give my views. In this day and age, information technology has become so advanced that everything, it seems, is done online. Marketing is no exception – search engine optimization (SEO); pay-per-click (PPC) advertising; article marketing; directory placements, and such internet marketing tools have become buzzwords in the marketing world as a result of this ‘going online’ trend.

Buzzwords vs Effective SEO Keywords
Ever see a website that seems to speak a foreign language...in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar with those terms.

Positioning Statements That Work
Why is it that marketing folks tend to think that simply streaming popular buzzwords and ‘chest thumping' adjectives together results in a powerful positioning statement? And by the way, we all know we do it, we kid about it, poke fun at the other guys doing it -- and then turn right around and do the same thing.

How to get business from social networking
Social networking a.k.a. the likes of Twitter, Facebook, Ecademy, LinkedIn and so on have become the new marketing buzzwords. Everyone is interested in finding out about them and knowing how to use them to get business in through the door.

Understanding Affiliate Marketing
One of the buzzwords for internet marketers is affiliate marketing. The promises of untold and uncountable wealth echo around the internet and many new marketers are dazzled by these words.

Only Words
Writing clearly and avoiding buzzwords is crucial in all types of marketing

Ease Up On The Business Buzzwords Please
You can't escape using management jargon. But using too many business buzzwords or business jargon is a sure fire way of putting people to sleep at a meeting.

Does Your Social Media Consultant GET IT?
Pardon the language, but there is a lot of BS in the marketplace and I feel sorry for those having to trudge through it, burn up their marketing dollars and get dismal results… leaving you wondering if social media is even worth the consideration. I hope you as a marketing manager or someone paying for these services will look beyond the stacked buzzwords, single page expert websites and seek some real value and actionable advice. With that in mind, I took the liberty of compiling a few things to look for when you’re considering help with social media.

Buzzword Bingo and Acronym Update V2.011
R U (e.g. Are you) JASSD about JACD or do you have a case of JAID and JACBUS? Will RAID RAIN on your cloud parade? For those who like to keep up on buzzwords (for buzzword bingo) and acronyms, perhaps even FTW (e.g. For the Win), here are some old and new, fun and real ones to ponder.

Positive Word of Mouth Marketing
“First, much of modern-day marketing is about creating illusions of products, variously known as product image, positioning, brand identity and other buzzwords. There is nothing wrong with that, since much of life is about creating legitimate illusion. For instance, all art is illusion. A painting is only smears of paint. But what smears!”

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