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marketing communications agency Tagged Articles
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What's Your Story - Part I
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| Increase your search engine rankings and boost sales. |
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Other marketing communications agency Related Articles
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Outdated Marketing Myths
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| David Warschawski, founder and president of Warschawski (www.warschawski.com), a full service PR, marketing and branding agency based in Baltimore, exposes three communications myths that will help professionals create great marketing results. |
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The little agency that lost its soul
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| I was once involved with a small but successful advertising agency. This agency had won a lucrative account with one of Australia's big banks and received a lot of recognition. The agency was then purchased by a public communications company in a strategic sale designed to acquire the big bank as a client by default. The communications consortium paid top dollar (shareholders money of course) for control of the agency and the big account. |
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Federal Communications Commission’s Broadband Plan
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| The court’s decision to overturn the Federal Communications Commission’s sanctioning of Comcast’s management of its Internet traffic for lack of mandate is a major blow to the agency’s net neutrality efforts, but the FCC is plodding ahead with the plan. |
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BRIEFING YOUR CREATIVE OR DESIGN TEAM
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| Having many years experience of writing, creating and handling advertising campaigns, sales promotions, direct marketing, websites and print for clients in both consumer and technical markets, I've found that the best way to maximise the benefits that an we, as an agency provide, is through a detailed brief. This article explains the process that worked best for my agency. If you don't have an agency then you can still apply the model to any creative supplier, designer or printer. Try it - it works! |
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Making the Most of Your Marketing Communications
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| Making the most of your marketing communications means getting the maximum return-on-investment for your marketing dollars. This article will show you how to accurately target your potential customer, develop alternative marketing channels to offset traditional advertising and PR, and provide five tips for maximizing your marketing communications budget. |
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The Biggest Party on the Internet is Going ON, Is your Business IN?
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| Social network marketing can be described as an existing element of organizations' integrated marketing communications strategy. Integrated marketing communications is a notion organizations abide by to interact with their intended markets. |
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Selecting The Right Advertising Agency Is Dependent On Access To A Comprehensive Agency Register
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| What are the pitfalls of agency search? How comprehensive is the information generally held by agency registers? What key attributes of an agency need to be considered? |
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How to deal with problematic salespeople
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| Let me share a story with you to help answer your question. I was once involved with a small but successful advertising agency. This agency had won a lucrative account with one of Australia's big banks and received a lot of recognition. The agency was then purchased by a public communications company in a strategic sale designed to acquire the big bank as a client by default. The communications consortium paid top dollar (shareholders money of course) for control of the agency and the big account. |
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RFP Response: What Clients Want in RFPs
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| When your agency is invited to respond to an RFP, do you get excited or cringe? While new business is the lifeblood of any agency, agency RFP responses drain resources and are poorly executed. What do clients want in RFPs? Find out out marketing companies can win more new business by tapping into hot buttons into proposals. These best practices from marketing agency selection firm Smarti Solutions provides key suggestions to help agencies respond more effectively to an RFP. |
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Finding Your Marketing Match: How to Hire the Right Marketing Company
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| Are you looking to hire a marketing company? Weeks and months can be wasted talking to firms that are not qualified. Do you love your current agency? If the passion has faded and you're feeling neglected, or you’re currently unattached and looking for agency love, don't despair. Marketing Agency Selection Firm's CEO and Chief Matchmaker shares the Top 10 Tips to Finding Agency Love, and your ideal marketing company partner. |
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