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marketing communications Tagged Articles
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Assess Advertising Concept Effectiveness
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| While many advertisements have a chance to win graphic design competitions, most do not deliver on the simple, fundamental, characteristics required for effective marketing communications. Read this summary to learn the key characteristics of a solid advertising concept, and download our Advertisement Evaluation Matrix. |
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Making the Most of Your Marketing Communications
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| Making the most of your marketing communications means getting the maximum return-on-investment for your marketing dollars. This article will show you how to accurately target your potential customer, develop alternative marketing channels to offset traditional advertising and PR, and provide five tips for maximizing your marketing communications budget. |
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Add a New Line On Your Business Card…Hack Me!!!
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| New mobile devices - smartphones, notebooks, netbooks, tablets -- are outstanding business tools. They are also superb entrances into your company's (and your) vital information. Common sense, care can protect you from losses. |
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Social Media #6 - Friends Help Friends, Keep Friends
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| Part 6 in social media tutorials |
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Social Media Is Only Customer Relations
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| Part 7 in a social media overview |
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Business and Marketing: Breakthroughs for Writer's Block
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| Whether you love to write or not, the written word is still one of the most influential ways to reach your audience, get your message out to the world and give people an opportunity to resonate with you. Staying focused on the energy of your writing will help your writing contain a crisp, clear marketing message that will leave people wanting to hear more. |
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The Marketing Secret That Will Determine the Success Or Failure of Your Business
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| You may say that customers should flock to your door because you have developed a better mousetrap. Sorry, but that is not how the world works. The company that wins the most customers is the company with the most appealing marketing message for their mousetrap, not the better mousetrap. |
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How to Build a Compelling Marketing Communications Folder
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| What do you give your prospects after they’ve expressed an interest in your products or services? Most small business owners simply pass out a single sales brochure. It’s much more effective to present a complete folder of information that works to further build trust and confidence. This article discusses the inserts I recommend you include in your marketing folder. |
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Avoiding Inside Out Thinking
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| “Inside out” thinking is a classic marketing communications mistake and the result of an insular mindset that can gradually grow and take over the sales and marketing efforts of virtually any company. |
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Brand Immortality How Brands Can Live Long and Prosper Book Review
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| The British advertising community studied more than 100 brands to see which lived, which died and why. |
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Marketing to Your Buyer Personas
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| The idea behind creating a buyer persona is to understand the wants and needs of a common group of people. Once you understand what's important to any particular customer group, you stand a much better chance of getting them to act on a marketing communication. |
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Is Your Web Copy "Plain Talk"?
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| A few words on the value of using a conversational style when writing for the web. |
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Use Promotional Products To Communicate Your Marketing Campaign Message
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| Our latest article focuses on the benefits of integrating promotional products in to your marketing mix to better communicate your campaign message |
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Tips and Techniques for Finding the Right Ad Agency
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| Creative agencies, whether they specialize in graphic design, advertising or web, are just what you would want them to be – creative. And that includes snappy presentations that can wow you with lots of bells and whistles. But a creative presentation won’t necessarily get you the partner who is best for your project.
Selecting the wrong creative partner is a waste of money and time that can turn an exciting project into an exercise in frustration. Sure, you want a firm with outstanding creative skills. But you need an agency that bases their top-notch creative work on a solid foundation of strategy, knowledge and understanding of where your organization is trying to go.
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WOM…It’s An Art, It’s Science, It’s Theirs
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If you went to/read about SXSW (check Wikipedia) you saw that folks were doing everything for word of mouth (WOM) buzz. They'll do it all the time, every time. Big secret though? Those folks don't have one iota of control over WOM!
Nope that belongs to the people we're feeding the messages to. You know "them." Problem is they can turn on you in a heartbeat and gawd it ain't pretty. When that happens it's damage control and you try to save the vital parts...that's when you call the PR folks to blame...not us, them!
It can be "managed if you know how to prepare, what to do, when to do it...and you have blind faith!!!!
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Developing a Creative Strategy
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| This article deals with the development of a creative strategy related to marketing communications. It provides a practical step-by-step approach to establishing a creative strategy. |
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Developing a Value Proposition
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| This article provides detail concerning the development of a Value Proposition. Value Propositions are an internal tool to assist organizations in the creation of their communications. By recognizing what the organization does well that is recognized by the customer the Value Proposition serves as a guide for more meaningful contact with the customer. |
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Keeping Web Sites Busy, Safe, Profitable
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| You can't turn a virtual page today without reading, watching something about social media. It sets your heart to twittering (excuse the pun).
But from a business' perspective what is its goal? Right! We want you to visit the website, check the products/services, buy something, recommend us to others...lots of others.
The problem often is that the website is in total disarray, less than helpful to the visitor because people are having too much fun with their Facebook page, their Twits. People come but they escape as quickly as possible!
Here are some hints (easy, honest hints) that can improve, enhance the value of the website for the visitor.
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Get Ready Buyers & Sell More
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| The good news is you have potential clients contacting you. The bad news is you may have so many highly qualified potential buyers contacting you that you don’t know who to reach out to first. I know this is a problem you’ve been waiting to have. |
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How to Sell Green & Increase Sales
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| Are you looking at the world around you and discovering ways to increase your sales? If not, why not? You are surrounded by opportunities all day everyday if you’ll just open your eyes and ears and put them to work for you. |
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5 Simple Tips How To Craft Killer Headlines that *BOOST* Email Open Rates, Opt-Ins, and Sales
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| Email marketing is a fabulous way to market your products and services to your readers and make sales---*if* they bother to open your emails to read them! Your first impression--your headline--can lead to marketing success or failure. Read about five simple headline tips and formulas you can use to *boost* your email open rates, opt-ins, and make more sales!
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Marketing is a Contact Sport; Can You Deliver a Knockout Punch?
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| Your best clients have lots of things to do every day, and lots of things that need their attention, and none of those things necessarily involve you. It can feel as though you’re invisible and your best prospects are walking around, over, or right through you without even noticing YOU. |
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HOW TO CREATE A BRAND ONE PROSPECT AT A TIME
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| By Robert Croston
Having spent longer than I care to admit pursuing traditional brand development through advertising, I recently became fascinated with the prospect of building brands using direct response marketing and lead generation activities. (I wonder what my colleagues at the ad firm would think if they knew!)
Traditional wisdom has always told us marketing types that our marketing communications are either 1) emotionally oriented and image based OR 2) direct oriented and response based activities. You simply can't do both at the same time.
Or can you?
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You've been Burned...Does that Mean You Stop Trying?
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| Show me a producer who can’t earn a decent living as long as they have a full appointment book, and I’ll show you a bumbling idiot. If you hold enough appointments with enough people even the worst salesperson in the world will sell someone something on a fairly regular basis. |
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How To Assess Your Sales Intelligence Quota
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| Answer the following questions. If you answer "No," you could be missing a strategic advantage that you could incorporate in to your sales system to make it more effective.
1. Do you know exactly how many calls it takes to make a sale?
If not, perform an analysis.
2. Do you know how long your sales cycle is? |
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Social Media…The Hunted Can Become the Hunter
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| Social media looks like a gold mine for marketing managers. Clean, clearly identified prospective customers. Low cost method of reaching these prospects directly...immediately. Only problem is they can come back on you just as easily. |
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The Power of Four Understanding the Four Dimensions of Human Communications
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| We are often asked how we get a company or product understood in the marketplace so quickly. Easy, we build it as a brand. Yes, yes, you’ve heard Kim and I say this over and over. But just maybe “how” is the wrong question. |
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The Important Distinctions Between Relationship, Collaboration and Performance Benchmarking
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| The interactions between marketers and their agencies are becoming more complex and being able to benchmark these interactions is important. However, it is important to distinguish the difference between collaboration, relationships and performance benchmarking to ensure you are optimizing the most appropriate criteria in the process. |
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Is Your Brand Worth Professional Treatment?
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| Web video production must be viewed as an investment not a cost. Doing it right means hiring the right company who knows how to develop a presentation that enhances your image and attracts attention. Homemade or semi-pro efforts may seem like a bargain at the time but they will ultimately turn out to be a costly waste of resources that can do more damage than good; then again if you sew your suits, act as your own doctor, and grow your own food, perhaps you don’t need a professional. |
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The Strategic Use of Powerful Words For Your Marketing - Advice From Your Strategic Thinking Business Coach
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| Spoken and written words carry awesome power. The words & phrases that you use in your daily business and personal life are extremely important. Our words can add positive power and help us gain success or our words can add negative power and help reduce or prohibit success. This is especially true in marketing. Words make a huge difference in the degree of impact from your marketing communications. One of my favorite sources of insightful and powerful marketing advice is Steve Hackney of Hackney Marketing Ltd. Located in Leicester, UK. According to Steve Hackney, there are a number of “magic” and “hypnotic” words that you can use to increase the power of your marketing. Steve Hackney’s list includes the following 28 words. Steve also provides a list of what he calls “killer words” will make people lose interest or stop reading. |
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The Strategic Use of Powerful Words For Your Marketing - Advice From Your Strategic Thinking Business Coach
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| Spoken and written words carry awesome power. The words & phrases that you use in your daily business and personal life are extremely important. Our words can add positive power and help us gain success or our words can add negative power and help reduce or prohibit success. This is especially true in marketing. Words make a huge difference in the degree of impact from your marketing communications. One of my favorite sources of insightful and powerful marketing advice is Steve Hackney of Hackney Marketing Ltd. Located in Leicester, UK. According to Steve Hackney, there are a number of “magic” and “hypnotic” words that you can use to increase the power of your marketing. Steve Hackney’s list includes the following 28 words. Steve also provides a list of what he calls “killer words” will make people lose interest or stop reading. |
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The Strategic Use of Powerful Words For Your Marketing - Advice From Your Strategic Thinking Business Coach
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| Spoken and written words carry awesome power. The words & phrases that you use in your daily business and personal life are extremely important. Our words can add positive power and help us gain success or our words can add negative power and help reduce or prohibit success. This is especially true in marketing. Words make a huge difference in the degree of impact from your marketing communications. One of my favorite sources of insightful and powerful marketing advice is Steve Hackney of Hackney Marketing Ltd. Located in Leicester, UK. According to Steve Hackney, there are a number of “magic” and “hypnotic” words that you can use to increase the power of your marketing. Steve Hackney’s list includes the following 28 words. Steve also provides a list of what he calls “killer words” will make people lose interest or stop reading. |
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Strategic Elements To Confirm Its Time To Run A Short Seminar, According To Your Strategic Thinking Business Coach
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| One key element of strategic marketing involves developing, speaking at and running your own one to two hour seminar as an effective lead generation and marketing communications tool. These short seminars provide an excellent opportunity to connect with your prospects and your clients on a one-to-one basis and to demonstrate your expertise with an insightful and interactive presentation. Unfortunately there are too many businesses & organizations promoting short seminars as educational, when there are nothing more than thinly disguised or blatant sales pitches with some not so friendly sales tactics during and after the seminar. A short seminar needs to be very strategic and very ethical in the planning and delivering of these seminars. Your Strategic Thinking Business Coach suggests the following |
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How To Know If You Are A Strategic Marketing Communicator, According To Your Strategic Thinking Business Coach
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| Competition in the business world requires sound strategic thinking and planning. And one application of those strategic tools is in business marketing communications. And Your Strategic Thinking Business Coach believes that strategic thinking and planning need to be done before developing or recreating any marketing communication. For example, it is important that you take time to think about what role your marketing communication will play and how it will help you achieve your strategic marketing goal(s). If you think and plan your marketing communications in a strategic manner, you will be able to make a more educated, more informed, and strategic decision about each of your marketing communication tools. |
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Tunnel Vision Marketing
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| Tired of investing time or money marketing your business and going nowhere fast? Frustrated by how "hit or miss" your marketing efforts turn out? Want to know the secret to multiplying your marketing results with greater precision and velocity? Read this article and learn the #1 secret for escalating your revenues 50% or more ... guaranteed.
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Other marketing communications Related Articles
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STRAIGHT TALK ABOUT PUBLIC RELATIONS FEES, SERVICES
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| A frequently published author on management, marketing and communications, Andy Marken, president of Marken Communications Inc., strips away the rhetoric and mystery that often surrounds the public relations field and discuss the art and science of PR efforts and activities in terms corporate management understands... price/performance and return-on-investment. |
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THE CHANGING FACE OF CORPORATE, PRODUCT/SERVICE COMMUNICATIONS ... HITTING A MOVING TARGET
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| We the press...instant messaging...global communications have all changed how you should carry out and manage your PR and communications efforts. Do it right. Do it effectively. Do it profitably. |
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How To Know If You Are A Strategic Marketing Communicator, According To Your Strategic Thinking Business Coach
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| Competition in the business world requires sound strategic thinking and planning. And one application of those strategic tools is in business marketing communications. And Your Strategic Thinking Business Coach believes that strategic thinking and planning need to be done before developing or recreating any marketing communication. For example, it is important that you take time to think about what role your marketing communication will play and how it will help you achieve your strategic marketing goal(s). If you think and plan your marketing communications in a strategic manner, you will be able to make a more educated, more informed, and strategic decision about each of your marketing communication tools. |
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Bridging the Gap Between Sales and Marketing
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| This article discusses the importance of bridging the communications gap between sales and marketing. This point can not be overstated . . .in fact, it can be blamed for many failures in both divisions. It is imperative to all businesses to have solid communications between the two divisions -- and goals that work in tandem with each other. Doing this can spell success for your business. |
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Improve Your Communications by Taming those 800-Pound Elephants
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| With time demands, constant interruptions and continually conflicting priorities, business communications is challenging enough. And when you have an issue or a personality involved that you cannot directly speak to, but can only tiptoe around the "elephant in the room", any attempt at communications may only get you more off track and cause more harm than good. With a few communications tips you can learn how to tame those 800 pound elephants and create more effective communications that improve your work relationships and help you get the job done. |
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How to Escape Corporate America
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| Pamela Skillings is the founder of Skillful Communications, a career and communications consulting firm in New York. Previously, Pamela spent more than twelve years as a marketing executive for companies including MasterCard International, Morgan Stanley, and Citigroup. She recently published a book calledEscape from Corporate America: A Practical Guide to Creating the Career of Your Dreams. |
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7 Ways To Improve Direct Mail Response
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| While print marketing should not be relied upon exclusively in today’s communications world, direct mail campaigns are still an important ingredient in an effective marketing mix. |
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Making the Most of Your Marketing Communications
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| Making the most of your marketing communications means getting the maximum return-on-investment for your marketing dollars. This article will show you how to accurately target your potential customer, develop alternative marketing channels to offset traditional advertising and PR, and provide five tips for maximizing your marketing communications budget. |
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Good Communication Starts With Communicating What You Want
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| Marketing terms such as public relations, publicity, communications, advertising, marketing, social media are often used interchangeably. While there are similarities, they are different, and it is critical the differences are understood. |
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The Biggest Party on the Internet is Going ON, Is your Business IN?
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| Social network marketing can be described as an existing element of organizations' integrated marketing communications strategy. Integrated marketing communications is a notion organizations abide by to interact with their intended markets. |
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