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Contract War Stories from the Trenches
Yes, indeed, oral business contracts are enforceable… but written contracts are preferable. If I offer to sell you my product for a specific dollar amount, you pay the amount asked, and I deliver to you my product... voila, we have completed our contract! Would that they were all so smooth (hint: they aren't).

Jedi Mind Tricks: How to Get $250,000 of Advertising for $10,000
In December 2008, well-known marketing consultant John Jantsch asked me what my small business predictions were for 2009. This was my answer:
Thought leadership interview with Marketing guru Dana VanDen Heuvel
In this thought leadership interview I speak to marketing consultant, author and speaker, Dana VanDen Heuvel. Besides writing regularly on thought leadership topics, Dana is a widely recognized expert on blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices. He speaks regularly on these topics at industry events around the world.

Coin Laundromats - Secret to Getting More Customers and Business
If you want more customers and more profits from your business, you'll want to read this amazing success story, and find out how you might benefit from it. I was chatting with my good friend, Jim Kaspari, the other day to find out what he's been up to. Jim has been a business coach and marketing consultant for the last 5 years and has helped hundreds of clients in 6 countries improve their businesses. He told me how he recently got this new client who owned some businesses, including coincidentally, a couple of laundromats. His client was having some big problems and asked Jim for his help. When I heard what Jim did for his client, I told him that I wanted to share this experience so others could implement some of those same strategies and start ramping up their businesses.
PR Starts with a PR Plan
When embarking on a PR/marketing campaign, it is critical that you first start with a plan. Achieving goals and objectives is what PR is all about, and you need to clarify what your goals and objectives are so you know the plan is working. Here is how to do a PR plan.
Good Communication Starts With Communicating What You Want
Marketing terms such as public relations, publicity, communications, advertising, marketing, social media are often used interchangeably. While there are similarities, they are different, and it is critical the differences are understood.
Website Domains: 7 Things Your Web Marketer or Designer Might Not Tell You
Most businesses who hire a web marketing company or designer to put up a website are more interested in results than process. Take the time to understand the steps your consultant or designer wish to take, and speak up if something just doesn’t seem right. Know what will and will not be attached to your name, your business and your reputation when the transaction is complete. You are still your best advocate for the welfare and protection of your business’ web operation, and reputation.
Ashamed of being in sales
Over the years I have met many sales people who are really good at selling, have all the ingredients, write great sales results and are highly valued by their companies, yet they never feel satisfied in their sales career. The afflicted sales person just feels a sense of unease and guilt about being in sales, a disquiet that never seems to get resolved.
What Makes Your Business So Special?
The one question every business, branding, and marketing consultant asks is "what makes you special; what makes you different?" If you want to grow your business and get to the next level, defining what makes you special is a good place to start. Most businesses are copycat companies, selling the same thing, in the same way as most of their competitors, making for a real challenge in providing an adequate answer to the "what makes you so special?" question. But fear not, it is easier than you think.
Put the Competition in the Rear View Mirror
Competitive assessment is one of the most powerful tools we have in our quiver. Yet IMHO so few companies actually assess the competition in a way that works. We spend time evaluating our competitor's technology foundations, comparing feature against feature. We look for every detail that we can use to prove that our technology is far superior to that of others. Too bad that having the best technology doesn't mean you win....or that having the most features doesn't guarantee customer success. If the best technology won, then today's industry giants wouldn't be so, um, giant, now would they? Don't get me wrong. Understanding your competitor's technology and its capabilities is a worthwhile exercise. As long as you don't fall into the trap of defining your solutions based on their features - and become a follower.

The secret to determining if your advertising is profitable
As a marketing consultant and owner of a marketing firm, a big mistake I see businesses make is they do not take into consideration the value of repeat sales when they review if their advertising is profitable. Here is how to determining if your advertising is profitable...
10 Pieces of Business-Building Wisdom I Wish I’d Known Years Ago
It’s sad to say but true…Most of what you learn about starting and running a small business before becoming an entrepreneur is dead wrong! You can spend years figuring this out on your own (like I did), or you can read this article and benefit from my mistakes…

Is Oprah The Only African American Woman Entrepreneur America Will Allow Success
Black Women,Is Oprah The Only African American Woman Entrepreneur America Will Allow Success? How African-American Women Entrepreneurs Can Capitalize In The Business World Now that We Have The 1st African American First Lady As An Example
How to Easily Increase Internet Sales
In this article I am going to show you how to easily increase your website sales with 5 simple marketing tips.
How to Greatly Increase Your Odds of Business Success By Niche Marketing
To be successful in today’s hyper-competitive, over-advertised marketplace, you absolutely must focus your business and marketing on serving a specialized niche market.

The Differences Between Great Marketing and Terrible Marketing
As a marketing consultant and copywriter, I see horrible marketing everyday. The most common mistake I see is are...
How To Create an Employee Incentive Program
Interview with Allison Grace in the Charlotte Business Journal about incentive programs. By Bea Quirk, March 23, 2007
5 Secrets to Attracting More Business Whenever You Open Your Mouth
Are you comfortable with your 30-second sound byte or "elevator speech"? Does it stimulate emotions and positive responses in others? Or, does it fall flat and rate a "0" on the interest scale? Learn about a 5-part formula you can use to create a 30-second sound byte that'll get people saying, "Yes!", I want to work with you!

WHEN IT COMES TO MARKETING SERVICES: WE DON'T DO MARKETING
By Mike Schultz and John Doerr As we speak with leaders of professional services firms and ask them, "What do you currently do for marketing?" a certain percentage of them reply, "We don't do marketing." What we find, however, is maybe they do more than they think.

29 Perfect Business Card Tips That Will Make You Loads of Money
This article is intended to help business owners create and design a business card they can be proud to present – a card that will pass the trash test. The goal is to be memorable. What I want for you is for prospects to remember who you are days, weeks, and months after the networking event and for you to make loads of money because of your business card!

Risk and the Entrepreneur – 3 Ways That Risk Separates the Winners from the Rest of the Pack
Life is risky. We are taught from an early age that taking a risk is dangerous and not always worth it. Raising your hand in class when you think you know the answer could pay off, or it could lead to being ostracized. Asking someone out on a date could lead to success or it could backfire.
Computer & Internet Franchises You Can Start In Your Pajamas
Whether it’s to spend more time with the family, or to be able to live out in the country miles from civilization. From avoiding traffic jams, to wanting to take your time with toast and jams, there are many reasons to leave the corporate world and work at home.

Are You Making This Critical Marketing Mistake?
If you want an effective marketing strategy, then ensure you test and measure all of your promotional activities. And if you’re working to a limited budget, then this strategy is even more vital!
The Key To Effective Advertising - Using Direct Response
Using image based or institutional advertising is a very common part of most businesses’ marketing strategy. It is also extremely ineffective. The key is to used direct response advertising.
The Greatest Business Growth Strategy
Let’s get straight to the point: if you have any hope of building a successful business, then you must be able to answer this question: what makes your company different from everyone else? The answer you give is vital, not only to your success, but it will be a critical factor in determining whether your prospective client wants to use you above everyone else!

Knowledge Is Not Power – It’s What You Do With That Knowledge, That’s What Really Counts
That’s right. Knowledge is not power. Nope. This is one of the biggest lies out there. Try this instead: “It is the implementation of knowledge that is the real power”. You see it isn’t what you know that matters, it’s what you do that counts. Knowledge alone won’t fix a thing. It’s what you do with that knowledge; that’s what will make the difference.

How To Provide Amazing Customer Service - It's All About The Client Experience
This article will reveal why the overall client experience is critical to your success in setting your company apart from the competition - and more importantly - I will provide you with the strategies that will help you bring much greater value to the client experience, and ultimately position your company as the preferred choice.
Start Being StrategicTo Be Successful In Business
In this article, I am going to turn the attention to you, the business owner, and examine why a strategic focus is essential in growing you business, and in helping you set yourself apart from the competition.

Business Has Nothing To Do With You - It's All About The Client
If you want your business to stand out, if you want to raise yourself above the competition then you must start with the most important and key element in your business: the client. You need to truly understand your clients... Who they are and critically why they would want to buy from you. So with this in mind, this article discusses a key business building principle that every company should live by: It’s all the about the client, and not about you.

How To Demonstrate Trust And Credibility In Business And Position Yourself As An Expert
With so many businesses all looking the same and offering the same, it is critical that you are able to offer a clear, competitive edge, such that it resonates with your audience and is a point of differentiation built around your clients' needs and wants. But how do you do this? In this article, I want to discuss and explore what you can actually put 'out there' to demonstrate trust, credibility and most of all position yourself as an expert.
You’re Just 8,640 Minutes Away From Greatness
The real key to success in business is action. Not the thinking, not the planning: the doing! In this article I want to share with you some tips on how to get started - how to make a start and steady progess on your 'to do' list, and all it takes is 8,640 minutes.
Top 7 reasons to hire a small business marketing consultant
When should your small business hire a small business marketing consultant? Here are the Top 10 conditions for hiring this all important member of your small business team.
An 8-Step Strategic Marketing Approach For New Business From Former Clients
How much of your marketing effort is dedicated to marketing and obtaining new clients or customers? Are you devoting your entire marketing effort to find new clients? Or are you using some strategic thinking and developing a strategy to get back in touch with former clients to gain new business from them? It has always intrigued me in my business coaching and business consulting practices that so many businesses give very little effort to or totally ignore past clients and customers that are no longer active. Former clients and customers can be the best source of new business for you. With this in mind, Your Strategic Thinking Business Coach offers the following 8 strategic steps to gain new business from your former clients and customers by building an effective contact program.

100+ Marketing Ideas
Marketing is all about satisfying customer needs. The following represents a comprehensive list of marketing ideas; use it to help better understand customer needs and ways to satisfy those needs.

Other marketing consultant Related Articles

The Differences Between Marketing and Sales
It is very interesting, in my work as a consultant, to hear how people interchange the terms sales and marketing. It is very common for sales people to refer to themselves as marketing representatives and for marketing managers to have no idea about the sales process and how it fits into their marketing efforts. Here is a basic summary of the very different roles of marketing and sales.
WHAT MAKES A MANAGEMENT CONSULTANT GREAT? Part I of III
The Consultant If asked what is a consultant? The answer can be relatively easy. A consultant is any person who applies his or her experience or knowledge to help achieve a goal. A contract consultant is an individual who typically works for himself but he also may be associated with a consulting firm.

Reasons to Use a Franchise Consultant
Reasons to Use a Franchise Consultant. A franchise consultant can provide expertise and guidance throughout the entire process. There are numerous reasons that it is advantageous to use a franchise consultant. In this article it explains the benefits of franchise consulting for a franchisee.
The Differences Between Great Marketing and Terrible Marketing
As a marketing consultant and copywriter, I see horrible marketing everyday. The most common mistake I see is are...
Internet Marketing Consultant Can Help Your Business
Looking for an Internet marketing consultant to help you start your own website... or maybe ramp up an existing online business? Then you need to consider hiring an internet marketing consultant to help you get above your competitors.
How to Become a Franchise Consultant
How to become a Franchise Consultant? If you have the desire to take on the important task of matching potential franchisees with the most suitable franchises for them, becoming a franchise consultant is likely a good option for you. But what is the best way to go about achieving this goal? Becoming a Franchise Consultant can be a very rewarding experience.
Consultants Can Be Scary but Do They Provide Value
As a CEO before I became a consultant ten years ago I had very little time for consultants and did not have a high opinion of them. One of the things that always stuck in my craw - and still does for that matter -- is to see a consultant conduct sales training that never actually carried a bag themselves. Some have very little if any experience in the field as an outside sales person. Even more concerning is to watch a consultant give leadership or business acumen advice when that consultant never had to meet a payroll or run a company personally. Consultants can provide real value on many occasions but they can also be your worst nightmare.
How to Choose a Small Business Marketing Consultant
As an entrepreneur, there will likely come a time that you feel the need to hire a small business marketing consultant to help with marketing an growing your business. There are many reputable agencies that offer consultant services; the key is finding the right agency for you.

When you feel like jacking it in, that’s when you step it up even more
Senior Copywriter and Marketing Consultant Nic Penrake gives you the best tip of all - when internet marketing is dragging you down, remember, if you can work on your stamina (and find an online marketing mentor while you're at it!), you will make money.
Team Marketing: The Right Approach
Marketing/PR consultants will take one of two approaches in working with their clients. One approach is to treat a client as a client where they offer work and advice and have no vested interest in the outcome. The other approach is when the consultant makes him/herself part of the marketing team so there may not be a financial or equity interest in the client’s business, but as part of a team the consultant exhibits more of an interest to achieve success. I suggest the latter approach.

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