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marketing consulting firm Tagged Articles
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On the Subject of Marketing Integrity
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| I’m delighted to share with you news of the impending publication of my good friend John Jantsch’s superb book, Duct Tape Marketing, for which I have contributed the foreword. |
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Home Staging Marketing Tactics That Will Put You Out of Business Pt. 1
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| The Staging Diva®, shares some of the worst marketing tactics she has seen carried out by home stagers. |
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Is Pursuing Your Dream Worth Taking Some Risks
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| Intrepid entrepreneur and home staging expert, Staging Diva, ponders a quote by Anais Nin and shares why it was worth it for her to take some risks to follow her dream of running a new type of business. |
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Marketers, small business and Web 2.0
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| Embracing new media |
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Two Marketing Tips for Entrepreneurs
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| In this article, we share two tips that helped our own direct marketing consulting business go from being only a dream to becoming a reality. The article focuses on two areas: 1. how to create the initial business idea, and 2. how to successfully market the new business. |
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Other marketing consulting firm Related Articles
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The Coaching Fallacy What it is and what it isnt
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| There is much confusion about what Coaching is- and isn’t. Many consulting firms have simply gone through their marketing materials and changed the word “consulting” to “coaching.” For many in the business world, that sums up what they perceive Coaching to be, a new word for consulting.
Nothing could be farther from the truth! |
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Anthony Robbins Organization
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| The Anthony Robbins Organization is a professional consulting and training firm, with each staff member hand picked and personally trained by the self-help guru himself. For over 22 years, the company has provided training programs, coaching workshops, and consulting services to everyone from national leaders and professional athletes, to Fortune 500 executives and the everyday worker. Its core areas of operation are: Sales, Motivation, Leadership, Teamwork, Communication, and Life Management Skills. |
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AVOID THE REVENUE ROLLERCOASTER TRAP WITH CONSISTENT LEAD GENERATION
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| By Mike Schultz and John Doerr
Many consulting, professional, and technology service businesses find themselves trapped in the following vicious, no-growth cycle. The firm is either:
Heavily marketing because they don't have enough leads and new business, or
Heavily billing and delivering, and thus have no time for marketing, lead generation, and selling.
We call this the service revenue rollercoaster. It's a common trap for many professional service companies because when they get busy they can't sustain their marketing momentum...they're too busy with client work. Then, when the client work slows down, they must start marketing from square-one all over again, as all momentum from previous marketing efforts has stalled.
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Opening Up New Sectors, New Markets
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| At any point in time, most consulting firms are engaged in opening up new markets: either for themselves or for their clients.
This paper addresses:
a) Typical contexts in which a consulting firm might want to develop a new market
b) Some of the common pitfalls that show up
c) Telling the story, when the story is still in development ... "building the road while we walk on it"
d) Making use of alliance-partners to accelerate progress
e) Deciding when to call it a day v. when to keep going
As this is a huge subject, no one paper can capture even a fraction of our collective experience in this area. This document is intended as an aid to discussion, and therefore some questions are inserted to stimulate thinking.
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WHEN TO USE OR NOT A BUSINESS CONSULTANT
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| What you should know about business-consultants before you decide if you should do-it-yourself, or hire a consulting firm.
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Why You Should Not Hire a Management Consulting Firm...at least not yet.
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| There are many strategic management consulting companies in the United States and around the world. For organizations that are looking for strategic consulting help in their business, there are so many options available to them that making a decision on the right consulting firm becomes daunting. Even with all of the available expertise, many companies never seek the outside help. Maybe that is the best for all concerned. Bringing in outside consulting help is not for everyone. When consulting companies come in to help with strategy or to solve complex business challenges, it is often an exercise that forces executives to check their egos at the door and confront their own organization’s issues and baggage. Not all companies are up for that. Are you ready?
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How to Read People and Influence Perceptions
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| I've learned in an over twenty-five year consulting career that my most effective executive coaching and leadership development clients are communication catalysts. They are authentic and help people achieve a shared purpose. They are optimistic and forward thinking.
One of my law firm Managing Partner clients recently confided in me that she was having a hard time influencing several of the firm partners on a new strategy for the firm. She logically countered every differing point of view, and yet hours later no one had changed their mind. It was as if the big egos in the room were locked in a battle of who was right and blaming the others for perceived failures. |
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Legal Marketing: Email marketing and trends in open rates
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| Law firm email marketing open rates have dropped in the last two years, so making your emails pertinent and interesting is important to getting your message read. eLaw Marketing recently released the results of a comprehensive study called, “The State of Law Firm Email Marketing – Benchmarks, Trends and Best Practices.” This report benchmarks five key performance metrics generated by email marketing campaigns aggregating 6,896,610 emails distributed by their 25 most active law firm clients during four consecutive 6-month periods running from July 1, 2008 through June 30, 2010. |
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Legal Marketing: 5 things small law firms can do to attract new business
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| A lot of smaller law firms think they can’t compete with larger law firms because they don’t have huge marketing budgets. But that’s simply not true. There are many ways you can grow your firm if you don’t have an internal marketing staff or a lot of money to dedicate to business development. Don’t be scared to do the marketing yourself! Here are 5 tips to get your law firm’s marketing on track. |
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Initial Marketing Strategies
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| Marketing is a critical cornerstone for any consulting practice. It is imperative to begin your consulting practice with a well thought out marketing plan. While there are many marketing tools and options, the backbone of your plan should include the development of your brand identity. With a clear-cut brand identity, you can successfully tackle the development of any marketing tool. |
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