marketing department Tagged Articles

Start your Marketing with a User Story

One of the interesting things about Agile Project Management is that you start with creating a user story. In the marketing process, how many times do you start with a customer/prospect telling the marketing department how they use or will use the product or service? I know we interview people or perform won/loss analysis, but I wanted to go an additional step. What if we would paint the picture of how a user will interpret this marketing campaign or for that matter this blog, advertisement, whitepaper, etc?

Use your marketing to sell inside your organization?

There is a huge difference between who has a plan and hits the ground running, but as important is making an impact or creating a burning desire to get it done . Who is best at creating a burning desire than your marketing department?

Measure your Marketing/Business Alignment

Being aligned with your business seems very simple and straightforward, yet many organizations feel that their Marketing department is not fully aligned with Senior Management. Measure your business alignment with Demand Metric’s downloadable Marketing/Business Alignment Tool and understand your current maturity level.

What is your Marketing Effectiveness Quotient

Industry-leading demand generation platform provider, Eloqua, has developed a marketing maturity model designed to help organizations benchmark their current levels of process maturity, measure results from marketing investments, and demonstrate the effectiveness of their marketing department.

Lesson #4: Develop a Strong Sense of Leadership

“The ability to deal with people is as purchasable a commodity as sugar or coffee and I will pay more for that ability than for any other under the sun,” said Rockefeller.

Lesson #1: Take Your Market Research to the Streets

Morita might have been the Chairman of Sony Corporation, but that did not mean he stayed cooped up in his office all day long, removed from the daily action. He enjoyed tinkering with electronics as a child, and nothing had changed in the years since. Morita took a constant and keen interest in the research and development branch of his company. In fact, in the early years, there was one product that particularly caught Morita’s attention.

Is Your Law Firm Anything Like Your Sales Consulting Firm?

Did you ever stop to think about how much or how little you rely on your advisers? Not your board, not your board of advisers, but your business advisers. These are the individuals from outside of your company that you trust to direct, recommend, advise, consult and help with decisions, strategies, options and solutions to put your business in the best possible position to succeed. Take a look at the portfolio of advisers to the left.

Tips on taking your thought leadership campaign to market: Two - audience

This is the second in a series of six articles on how to take your thought leadership campaign to market

First Impressions

Picking up from my recent posting We'll meet again... I thought it would be worth looking at how First Impressions can impact our opinions of other people and their opinions of us. In turn first impressions can affect the desire to work together or not. Have you ever regretted a time when you didn’t make a favourable first impression? Did you wish you could have your time over again to make a more positive impression? I am sure you are not alone. We can all think of a time when we messed up. As the old saying goes: ‘You don’t get a second chance to make a good first impression’.

Outsource your marketing to a “Virtual Marketing Department” and set your mind at ease

Outsourcing has always had the good and the bad associated to it, but the success of outsourcing all over the developed world has proven beyond doubt, that the volume of the pros associated with outsourcing overpower the cons to a great extent.

Is Now a Wise Time to be Buying Your New Franchise Business?

Are you thinking about buying into a franchise business? What are some of the advantages and disadvantages to look at in this business model? Here I analyze a particular franchise business which is fairly common around the world.

Dig Deeper For A Shorter Sales Cycle

You can shorten your sales cycles and close business faster in spite of the economy. it's up to you to avoid.......

Who Is Your Ideal Client (And Why You Should Know)

One of the greatest misconceptions of new entrepreneurs is that "everyone" will want a certain product or service. While this may come as a shock to some entrepreneurs, there is no product, service, or idea that has ever been developed for sale that appeals to everybody.

Tough Times Sales Strategies: Part 2. 15 ways to Generate New Business NOW !!!

Fifteen strategies to generate new business NOW !!!

Introducing ADSPORT, the lead generation phenomenon that really delivers

If you're in business or sales, you need leads. Leads turn into sales and that means staying alive. How much time and money have you spent in the past, without really knowing what return you got? Worse still, can you remember campaigns that you ran, that delivered NO results? There is an old saying “Together we stand, divided we fall”. Lead generation is no different!

Techniques to increase the effectiveness of your promotional marketing during a period of economic downturn

The prospect of a downturn in the economy can have a major impact on business. With Australia having such close ties to the U.S. market many businesses have gone into panic mode due to the financial crisis currently affecting the U.S. economy. Whenever there are changes in the U.S. markets, people assume that it will have an impact on the Australian market as well and more often than not, it does. Many companies try to prepare the company for a slow-down in sales and the number one direction taken is to cut-costs. Unfortunately the general trend seems to be that the Marketing department are the first to have budgets slashed. While there may be some merit in this strategy of cost-cutting what if we look at the other end of the spectrum which involves being proactive to counteract the negative effects of the market drop.

HR Departments Need Business Acumen Too

The problem with a lot of HR departments is that companies relegate them too far to a “back office” mentality. This only renders the people who work in them out of touch with the front of the house where an understanding of the business and the people driving it is critical. So, in order for human resource employees to be the necessary link that connects internal functions with external performance, those working in HR should be as business minded and savvy as they are administrative and up on HR laws.

Small Businesses Get BIG Results With Business Gifts

Owning a small business means wearing a lot of different “hats” – and often serving as your own marketing department as well. That’s where business gifts can have such a big impact.

Finance: More Than Number Crunchers

Finance: More Than Number Crunchers - When someone from the Financial department walks into a room of people from the sales and marketing departments, the conversation dies down and everyone waits for the killjoy to leave. But it doesn't have to be this way! In this article, you'll read about the common problem that businesses have – the idea that the Finance department just sits around to crunch numbers and suck all the fun out of the work place – and you'll read about a potential solution – three ideas that can turn the Finance department into success-generating business developers who empower the sales department to thrive.

The Marketing MYTH Of Modularity

The division of business software into separate "modules" is an arbitrary concept designed to create a false impression. It allows software suppliers to charge us different fees based on the features we want even though all the features are normally present and just the ones we haven't paid for are disabled. It also leads us to the mistaken belief that software is more robust and flexible when it's developed in a "modular" fashion.

Uncovering Your "Best-odds" SMB Prospects

As a seller in the SMB market space, you want to target groups of companies where you have the best opportunity to get business in the door. You cannot afford to waste time pursuing all the companies in your territory. Rather, you want to identify the groups of companies that will require the least amount of times and money to get the highest return for your lead generation efforts. Those are called your "best odds" target markets.

What’s up with Personal Branding, and why you should consider it

In recent years, the concept of personal branding has been getting more and more attention. The basic premise of this is that over the course of your career, you would benefit from creating “Brand You” as a way to differentiate yourself from other jobseekers, business developers, vendors, and people in general.

Screw The Recession

Screw the recession - ordinary salespeople can do remarkable things. Get up and don't let this economy get you down.

Sales and Marketing - Align, Define and Make Money

Too many sales and marketing departments in corporate America are misaligned (even though the two departments share the same corporate office). Here are 6 key areas of misalignment to fix quickly before you lose more clients and money.

Reengineer Your Sales Cycle: Reduce your time-to-sale and increase your lead-to-close rate

The sales cycle is a system of activities that starts when a new lead is generated and ends when a sale is booked. Like any business process, the sales cycle can be streamlined to reduce inefficiencies, decrease time between lead and order, and increase the lead-to-sale conversion rate. We've provided a way to streamline your sales cycle.

EQ Coaching The Ultimate Development Tool by Peggy Grall

Learn how coaching can accelerate the development and promote ability of Generation X

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