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Start your Marketing with a User Story
One of the interesting things about Agile Project Management is that you start with creating a user story. In the marketing process, how many times do you start with a customer/prospect telling the marketing department how they use or will use the product or service? I know we interview people or perform won/loss analysis, but I wanted to go an additional step. What if we would paint the picture of how a user will interpret this marketing campaign or for that matter this blog, advertisement, whitepaper, etc?
Use your marketing to sell inside your organization?
There is a huge difference between who has a plan and hits the ground running, but as important is making an impact or creating a burning desire to get it done . Who is best at creating a burning desire than your marketing department?
Measure your Marketing/Business Alignment
Being aligned with your business seems very simple and straightforward, yet many organizations feel that their Marketing department is not fully aligned with Senior Management. Measure your business alignment with Demand Metric’s downloadable Marketing/Business Alignment Tool and understand your current maturity level.
What is your Marketing Effectiveness Quotient
Industry-leading demand generation platform provider, Eloqua, has developed a marketing maturity model designed to help organizations benchmark their current levels of process maturity, measure results from marketing investments, and demonstrate the effectiveness of their marketing department.
Lesson #4: Develop a Strong Sense of Leadership
“The ability to deal with people is as purchasable a commodity as sugar or coffee and I will pay more for that ability than for any other under the sun,” said Rockefeller.

Lesson #1: Take Your Market Research to the Streets
Morita might have been the Chairman of Sony Corporation, but that did not mean he stayed cooped up in his office all day long, removed from the daily action. He enjoyed tinkering with electronics as a child, and nothing had changed in the years since. Morita took a constant and keen interest in the research and development branch of his company. In fact, in the early years, there was one product that particularly caught Morita’s attention.

Is Your Law Firm Anything Like Your Sales Consulting Firm?
Did you ever stop to think about how much or how little you rely on your advisers? Not your board, not your board of advisers, but your business advisers. These are the individuals from outside of your company that you trust to direct, recommend, advise, consult and help with decisions, strategies, options and solutions to put your business in the best possible position to succeed. Take a look at the portfolio of advisers to the left.
Tips on taking your thought leadership campaign to market: Two - audience
This is the second in a series of six articles on how to take your thought leadership campaign to market
First Impressions
Picking up from my recent posting We'll meet again... I thought it would be worth looking at how First Impressions can impact our opinions of other people and their opinions of us. In turn first impressions can affect the desire to work together or not. Have you ever regretted a time when you didn’t make a favourable first impression? Did you wish you could have your time over again to make a more positive impression? I am sure you are not alone. We can all think of a time when we messed up. As the old saying goes: ‘You don’t get a second chance to make a good first impression’.
Outsource your marketing to a “Virtual Marketing Department” and set your mind at ease
Outsourcing has always had the good and the bad associated to it, but the success of outsourcing all over the developed world has proven beyond doubt, that the volume of the pros associated with outsourcing overpower the cons to a great extent.
Is Now a Wise Time to be Buying Your New Franchise Business?
Are you thinking about buying into a franchise business? What are some of the advantages and disadvantages to look at in this business model? Here I analyze a particular franchise business which is fairly common around the world.
Dig Deeper For A Shorter Sales Cycle
You can shorten your sales cycles and close business faster in spite of the economy. it's up to you to avoid.......
Who Is Your Ideal Client (And Why You Should Know)
One of the greatest misconceptions of new entrepreneurs is that "everyone" will want a certain product or service. While this may come as a shock to some entrepreneurs, there is no product, service, or idea that has ever been developed for sale that appeals to everybody.
Tough Times Sales Strategies: Part 2. 15 ways to Generate New Business NOW !!!
Fifteen strategies to generate new business NOW !!!
Introducing ADSPORT, the lead generation phenomenon that really delivers
If you're in business or sales, you need leads. Leads turn into sales and that means staying alive. How much time and money have you spent in the past, without really knowing what return you got? Worse still, can you remember campaigns that you ran, that delivered NO results? There is an old saying “Together we stand, divided we fall”. Lead generation is no different!

Techniques to increase the effectiveness of your promotional marketing during a period of economic downturn
The prospect of a downturn in the economy can have a major impact on business. With Australia having such close ties to the U.S. market many businesses have gone into panic mode due to the financial crisis currently affecting the U.S. economy. Whenever there are changes in the U.S. markets, people assume that it will have an impact on the Australian market as well and more often than not, it does. Many companies try to prepare the company for a slow-down in sales and the number one direction taken is to cut-costs. Unfortunately the general trend seems to be that the Marketing department are the first to have budgets slashed. While there may be some merit in this strategy of cost-cutting what if we look at the other end of the spectrum which involves being proactive to counteract the negative effects of the market drop.

HR Departments Need Business Acumen Too
The problem with a lot of HR departments is that companies relegate them too far to a “back office” mentality. This only renders the people who work in them out of touch with the front of the house where an understanding of the business and the people driving it is critical. So, in order for human resource employees to be the necessary link that connects internal functions with external performance, those working in HR should be as business minded and savvy as they are administrative and up on HR laws.
Small Businesses Get BIG Results With Business Gifts
Owning a small business means wearing a lot of different “hats” – and often serving as your own marketing department as well. That’s where business gifts can have such a big impact.
Finance: More Than Number Crunchers
Finance: More Than Number Crunchers - When someone from the Financial department walks into a room of people from the sales and marketing departments, the conversation dies down and everyone waits for the killjoy to leave. But it doesn't have to be this way! In this article, you'll read about the common problem that businesses have – the idea that the Finance department just sits around to crunch numbers and suck all the fun out of the work place – and you'll read about a potential solution – three ideas that can turn the Finance department into success-generating business developers who empower the sales department to thrive.

The Marketing MYTH Of Modularity
The division of business software into separate "modules" is an arbitrary concept designed to create a false impression. It allows software suppliers to charge us different fees based on the features we want even though all the features are normally present and just the ones we haven't paid for are disabled. It also leads us to the mistaken belief that software is more robust and flexible when it's developed in a "modular" fashion.
Uncovering Your "Best-odds" SMB Prospects
As a seller in the SMB market space, you want to target groups of companies where you have the best opportunity to get business in the door. You cannot afford to waste time pursuing all the companies in your territory. Rather, you want to identify the groups of companies that will require the least amount of times and money to get the highest return for your lead generation efforts. Those are called your "best odds" target markets.

What’s up with Personal Branding, and why you should consider it
In recent years, the concept of personal branding has been getting more and more attention. The basic premise of this is that over the course of your career, you would benefit from creating “Brand You” as a way to differentiate yourself from other jobseekers, business developers, vendors, and people in general.
Screw The Recession
Screw the recession - ordinary salespeople can do remarkable things. Get up and don't let this economy get you down.

Sales and Marketing - Align, Define and Make Money
Too many sales and marketing departments in corporate America are misaligned (even though the two departments share the same corporate office). Here are 6 key areas of misalignment to fix quickly before you lose more clients and money.

Reengineer Your Sales Cycle: Reduce your time-to-sale and increase your lead-to-close rate
The sales cycle is a system of activities that starts when a new lead is generated and ends when a sale is booked. Like any business process, the sales cycle can be streamlined to reduce inefficiencies, decrease time between lead and order, and increase the lead-to-sale conversion rate. We've provided a way to streamline your sales cycle.
EQ Coaching The Ultimate Development Tool by Peggy Grall
Learn how coaching can accelerate the development and promote ability of Generation X
Three Ways to Increase Sales
It seems that everyone is loaded with ideas on how to increase sales (so why shouldn’t I join the pack too?) Some of these ideas have to do with marketing tactics. Others deal with selling skills. And yet others have something to do with the phases of the moon and sacrificial goats. Most of these ideas are good and work to one degree or another. I, however, want to discuss three blatantly obvious tactics that may have alluded you.
Dropping the Ball
CEOs must take a more active role in the marketing of their business. More money is spent in this function without a thorough understanding of how or why B2B marketing really works than in any other business function. If the job of marketing is to create a strong environment for a sale to take place, then the CEO ought to be involved in the marketing process to give direction and guidelines that align with the corporate vision. Those CEOs who choose to ignore the complexities of marketing are dropping the ball.

Other marketing department Related Articles

SEXUAL HARASSMENT – THE CAREER KILLER
Simply stated, you never in your career want to deal with the HR department on the receiving end of a disciplinary action. A very large percentage of disciplinary actions take by the HR department involve the following. - Quid pro quo Sexual Harassment - Hostile Work Environment - A combination of the above

Do You have a "Sales Prevention Department?"
When was the last time you met with your sales prevention department? Did you listen closely to what they had to say, the excuses they had, and their plan to mishandle customers in the future? Sales Prevention Departments can masquerade as your advertising, marketing, frontline sales, customer service, phone technology, or any department including accounting.

Finance: More Than Number Crunchers
Finance: More Than Number Crunchers - When someone from the Financial department walks into a room of people from the sales and marketing departments, the conversation dies down and everyone waits for the killjoy to leave. But it doesn't have to be this way! In this article, you'll read about the common problem that businesses have – the idea that the Finance department just sits around to crunch numbers and suck all the fun out of the work place – and you'll read about a potential solution – three ideas that can turn the Finance department into success-generating business developers who empower the sales department to thrive.

Landing Pages – The Key to Turning Potential Customers into Paying Clients
How many of you have ever wandered around a department store looking for a simple but elusive item? How many times have you gone from one department to the next wishing someone would tell you exactly where to find what you’re looking for? As a customer this is a frustrating experience, and the store just might lose you as a customer. Here’s a question: When someone clicks on your banner or PPC ad, are they directed to your home page? If your answer is yes, then you may have many customers needlessly wandering around your department store, too.

HR Department Basic Functions
Even though there are many ways to structure an HR department, most of them generally look the same. They are typically made up of “generalists” or “specialists” or some combination thereof. Sometimes one generalist will oversee a group of specialists and sometimes the reverse is true depending on the needs of the organization and the available talent on hand. But in all, whether you have a formalized HR department or not, there are a few necessary skill sets that make up, and round out the overall practice.
Business strategy is to save resources - Outsource Accounting Function
Ideally accounting department is always a back office functioning department let it me in house or offshore. Building an in house accounting department could results in huge capital expenditure. A few of key investment drivers are space, equipments, manpower, time and technology. And same resources can be diverted to achieve the organizational goals and objectives, that is, allowing companies to focus on their core business - and save money.
WHY ISN'T UPPER MANAGEMENT FURIOUS about the 600# Gorilla in their living room named -- sales lead "Follow-up?"
The Marketing department gets sales leads to the Sales department faster... so nothing can be done with them sooner. WHY is that behavior tolerated? Or is the reason obvious?

Preparing an Accurate Marketing Budget
Although every department is expected to prepare an annual budget, most do not understand the intrinsic value of effectively leveraging this management process. Take a step back from the budget and evaluate what your department will be expected to deliver this year. Next, identify which budget model will provide the most value to your department. Use Demand Metric’s downloadable Department Budget Template to help you prepare your annual budget.
What is your Marketing Effectiveness Quotient
Industry-leading demand generation platform provider, Eloqua, has developed a marketing maturity model designed to help organizations benchmark their current levels of process maturity, measure results from marketing investments, and demonstrate the effectiveness of their marketing department.
The Quick Media Blitz
Business Owners Need to Understand and Have a Strategy for Event Marketing, Announcements, even Blog Announcements. This quick read covers what you need to know, so you can instruct your marketing department what you want done.

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