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Marketing Techniques that Cut Through Clutter
One of the greatest challenges an entrepreneur faces today is cutting through the clutter caused by too many marketing messages. Here's how to get your prospect's attention.

Other marketing executives Related Articles

Insight Into Incompetence of Managers & Executives, From Your Strategic Thinking Business Coach
One of the most common topics of conversation in today’s workplace is the incompetence of managers and executives. And there does not seem to be any evidence that this subject is going away anytime soon. In addition, the managers and executives are very fearful that their subordinates will discover how really incompetent they are. And again, this fear of being “found out” is actually well founded. What is the magnitude of failure among managers and executives? According to one research study, 4 out of 10 newly promoted managers and executives fail. Think about this – that is a 40 PERCENT FAILURE RATE! Why do managers and executives fail? Based upon more than 35 years of experience and observations, your strategic thinking business coach offers a list of ten (10) top reasons for failure.

Marketing Not Your Specialty? Try this Affordable Plan within Your Strategic Plan
Small business owners to even corporate executives enjoy increased sales, but seem to lack the same enthusiasm regarding effective marketing. Many think the buying of promotional items, attending networking events will deliver them incredible sales results. Unfortunately, effective marketing goes beyond the traditional marketing activities. Possibly now is the time to try an affordable marketing plan.
Is CRM Really As Good As The Buzz?
Over the last few years the buzz has been extensive growth when it comes about CRM or Customer Relationship Management. Marketing executives and Sales executives around the country have jumped on the CRM bandwagon. In fact US businesses have spent over $6 billion in CRM technology software since 2000. So CRM really is as good as the buzz.
Executive Networking
This article originally appeared in http://www.thenationalnetworker.com Networking isn't just for small companies or for sales executives. In the US and in the UK Chief Executives and senior directors are getting together to discuss their challenges and issues, and to give each other support. Andy Lopata looks at how CEO and Leadership Networks are having an impact in the UK.
Value, Value Stream, Flow, Pull, Perfection
Manufacturing executives said it didn't apply to them. (They were dead wrong.) Software development executives said it didn't apply to them. (They were dead wrong.) Business & technology services executives said it didn't apply to them. (They were dead wrong.) Sales executives, managers and professionals KNOW FOR SURE it doesn't apply to them. And of course they are right. Right?

Develop your Team’s Strategic Skill-Set
Leaders of marketing departments are charged with increasing the knowledge and skills of their team, but many do not have a plan for educating and developing their staff. Use this summary to identify which skills you have, and what strategies you can deploy to engage your team and expand their strategic & tactical skills. Don’t miss our Marketing Skills Matrix which outlines simple, developing, and advanced tactical and strategic marketing skills required for marketing executives.
Book Review: "No Time Marketing" Can Help Startups Start Their PR & Marketing Campaigns
No Time Marketing may be able to help startups that lack the budget and staff to conduct a shoe-string marketing campaign. Written by Alyssa Dver, a former chief marketing officer, No Time Marketing is a short book (just 115 pages) that does a great job of capturing the essentials of marketing for busy executives, providing tips and actionable questions that can help startups develop a marketing plan.
Advice For Corporate Executives In the Frying Pan
It's become a reality TV show of corporate executives shooting themselves in the foot. Perhaps the most footworthy was the former BP CEO's famous remark that he wanted his life back. So here are some tips that corporate executives in the frying pan should keep in mind.

Sales & Marketing Still Not Aligned? Who Owns the Fix?
Life is good when sales and marketing are fully aligned, but when the two groups are out of sync, the path to alignment heaven takes that nasty detour south. While it would be easy to place the blame and point fingers, neither marketing nor sales executives are really at fault as both groups have their own prudent self interests at heart. But the ongoing costs of non-alignment-inefficiencies, wasted dollars and lost sales-make it imperative that sales and marketing get on the same page as quickly as possible. To that end, I propose a straightforward solution where sales and marketing can't or won't align on their own.
3 Tips to Generate Business on LinkedIn
While Facebook and Twitter have been regarded as great marketing tools for the B2C market, business owners and corporate executives have cited LinkedIn as valuable to their B2B marketing efforts. Here are 3 great tips on using LinkedIn as a marketing tool for your business.
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