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Cut Costs and Add Value to Your Marketing at the Same Time
With the sluggish economy, companies have to cut costs, but that doesn’t mean decreasing the ability to market effectively.
How To Hire A PR Firm
10 Tips to Help You Find the Right PR Firm to Represent Your Company or Organization
Nonprofit PR Marketing With a Mission
Successful nonprofit organizations understand that to attract funding, they must promote their agency as a brand, just like commercial enterprises. Every nonprofit should create and implement a public relations / media relations program to let potential funders, supporters and volunteers know who they are and what they do. This is a must for effective fundraising. With all the nonprofits in the country, getting media exposure is competitive and not an easy task. But it can be done as this article outlines.

Reputation Preservation in a Crisis
Every company and organization should have a crisis communications plan in place. The risk of not having one is just too great, for you never know when or how a crisis will strike. And every crisis has the potential to put your reputation at risk. Here are some tips on how to create a plan.
SmartPR The Future of Marketing
In this rapidly changing, technology-driven age, with new trends emerging virtually daily, every company must approach their marketing in the most strategic, smartest and cost-effective manner possible. Gone are the days when a company can simply buys ads and wait for the cash register to ring. Today good marketing requires an intimate knowledge of your target markets and how to best reach them. PR is fast-becoming the marketing system of choice, and SmartPR is the only way to go. That is what we do for our clients. And it works.

When Hiring A PR Firm Think Small
More and more companies are opting for small PR operations rather than large PR firms. The primary reason is cost. There are many one and two person shops who have the experience of senior-level PR pros, but don't have to charge the high fees because they don't have the high overhead. So why pay for your PR firm's fancy offices and get junior account executive experience when you can get a seasoned pro for less money. It just makes sense.
Winning Outside the Courtroom
How A Solid Litigation PR Strategy Can Assure Victory, Regardless of What Happens in the Courtroom

Low Cost Marketing and PR Ideas to Promote Your Business
As President of Westwind Communications a PR and Marketing Firm. I work with entrepreneurs, start-ups as well as doctors, lawyers and authors. I am often called upon in the early stages of a company’s existence to get them “on the radar.” Sometimes however, the best ideas can be low cost or free. Of course the best "free" marketing idea is good old fashioned "word of mouth" or as it’s called today "WOM." Here are just a few low-cost marketing ideas you can use to get new business for your new business.

10 rules for writing an effective press release
How to write an effective press release.
PR Starts with a PR Plan
When embarking on a PR/marketing campaign, it is critical that you first start with a plan. Achieving goals and objectives is what PR is all about, and you need to clarify what your goals and objectives are so you know the plan is working. Here is how to do a PR plan.
Project Turn-around Time: What to Expect
The answer to ‘how long do projects take’ depends on the type of project and any unique elements – especially website design and development. The key is to discuss with your marketing firm, at the outset of a project, and make sure both sides agree to comfortable schedules. A one-year action plan can be a great tool for both sides.
Missing Sales Research and a Call for Sales Superstars
So the research or intelligence above may help you learn why you didn't get the business, perceptions about your company, its shortcomings, and the perceived advantages of your competition. But the author left out the most useful sales research...
••••••>Check Out Your Major Competition to Improve Your Own SEO Rankings and Methods
There are plenty of free SEO tools you can use to determine what keywords your competition is using, what kinds of SEO methods they are relying on, and you can then adapt your own SEO techniques and strategies to improve your website.
Direct Sales - A Proven Sales Method
These days many people, when trying to go about completing sales transaction, go through the services of an agent or other marketing firm. The counterpoint to this would be direct sales, in which the selling agent deals directly with the client, cutting out the middleman. This is a nice way to establish a good working relationship, fostering positive working relations and making further business down the road a high likelihood. The approach towards clients will take on a slightly different feeling with this type of sales, with more personal touches in approach that the wider net of marketing wouldn't take into account.

Why Use Online Marketing?
Why use online marketing? The reasons are plentiful, but the two biggest concern arrogance and leverage.
Leave Your Ego at the Door, Please
It can take years to develop a relationship based on trust and loyalty. In this case it may have only taken one phone call to diminish years of partnership.
Evaluating Franchise Marketing Programs
An important part of any franchise system is the marketing program. Is the franchisor able to help you predictably create demand with a proven marketing approach. This article will help you determine if the franchisor is providing real value in regard to marketing programs.
The 3 most common reasons why marketing fails
As the CEO of a marketing firm and a marketing copywriter, I see horrible marketing every day. Here are the 3 most common mistakes I see businesses make with their marketing which causes their marketing to fail...
The secret to determining if your advertising is profitable
As a marketing consultant and owner of a marketing firm, a big mistake I see businesses make is they do not take into consideration the value of repeat sales when they review if their advertising is profitable. Here is how to determining if your advertising is profitable...
Creative strategies I used to grow my business during a recession
Here are a few marketing tactics my marketing firm did to grow our business over the past 2-years and these tactics worked very well...
Six Ways To Make Your Marketing Count
Finding effective ways to market your business can seem overwhelming. By following these simple tips, you can get the best possible results for your advertising efforts.

Tracking Your Media Coverage
Your press release is ready to go. You have decided which audience you want to target and determined that your release is going to newspapers, magazines, internet wire services, and television and radio stations. You decided to pay the Acme Marketing firm to professionally write your press release. As a part of their writing the press release, they will also do the distribution for you. This saves you time and money. But how will you know if the release was picked up by any of the media outlets on your distribution?
Direct Marketing Case Study
This is an excellent case study from one of the firms that we sometimes partner with, Imago Digital. It features how they were able to help a technical college dramatically increase their enrollment through the use of a personalized direct marketing campaign.

Other marketing firm Related Articles

MAKING SURE THE PRICE IS RIGHT
Price, one of the Marketing Mix’s “Four Ps”, is an often-misunderstood weapon in the marketer’s arsenal. Too often, small- and medium-sized enterprises rely on Price to carry the weight for its “little brothers” - Product, Place, and Promotion - in the firm’s marketing battles. This is because of many firm’s misconception that they have little choice but to make sure their prices are comparable to those of the competition.
Hire a PR Firm… Before You Need One
“If media exposure is valuable to you and your firm then you must include public relations as an ongoing systematic part of your marketing mix," says publicist Scott Lorenz, President of Westwind Communications. Learn how to evaluate whether you need to hire an outside PR firm.
GENERATING LEADS, BRAND, RELATIONSHIPS, AND TRUST AT THE SAME TIME
By Mike Schultz Relationships. Trust. Delivery of superb value. These are core ingredients of a successful service firm. Talk to 100 service firm marketers and leaders, and they'll all tell you (and most of them believe it, even if they're wrong) that their firm is in the top of their industry in each of these categories. Why, then, do service firms typically do such a poor job of bringing relationships, trust, and value into their marketing mixes?

The 3 most common reasons why marketing fails
As the CEO of a marketing firm and a marketing copywriter, I see horrible marketing every day. Here are the 3 most common mistakes I see businesses make with their marketing which causes their marketing to fail...
The CPAs' Fundamental Principles of Marketing
Learn the basics of marketing your firm. Veteran firm owners will find some helpful information, but this article is actually intended for new firms.
The Small, Boutique PR Firm – A Better Model
As the marketing/PR industry undergoes changes, marketing/PR firms are changing as well. The large, bloated PR firm is fast becoming a thing of the past. The better model is a boutique firm with low overhead and access to talent and resources that can move on client campaigns quickly and with top-level expertise.
Legal Marketing: Email marketing and trends in open rates
Law firm email marketing open rates have dropped in the last two years, so making your emails pertinent and interesting is important to getting your message read. eLaw Marketing recently released the results of a comprehensive study called, “The State of Law Firm Email Marketing – Benchmarks, Trends and Best Practices.” This report benchmarks five key performance metrics generated by email marketing campaigns aggregating 6,896,610 emails distributed by their 25 most active law firm clients during four consecutive 6-month periods running from July 1, 2008 through June 30, 2010.

Legal Marketing: 5 things small law firms can do to attract new business
A lot of smaller law firms think they can’t compete with larger law firms because they don’t have huge marketing budgets. But that’s simply not true. There are many ways you can grow your firm if you don’t have an internal marketing staff or a lot of money to dedicate to business development. Don’t be scared to do the marketing yourself! Here are 5 tips to get your law firm’s marketing on track.
Legal Marketing: 5 tips to help you find a marketing partner
Some simple recommendations can make selecting a law firm a much easier process and improve your opportunity for a successful relationship. As a partner of a firm knows, successful legal marketing requires a little more finesse in its approach than a standard marketing plan.
Selecting a Marketing Company – Do’s and Musts:
How do you find advertising agency, PR firm or marketing company that's just right for your business' needs? In evaluating a marketing company, there are many factors to consider. Make sure you have an accurate picture of their typical engagements so there's a greater chance the relationship has the potential to grow over time. This article highlights best practices, Do's and Musts as well as Don't and Pitfalls for hiring a marketing firm you’ll love for the long-term.

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