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Three Marketing Methods for Three Types of Businesswomen
Because every business owner wants something different for her business, ultimately, each one will craft a marketing method that fits her short- and long-term goals for her company.

Best of the Janes: Marketing Methods for Success
Every type of business owner can benefit from using the marketing methods that are right for her. Different methods require different investments and yield different results. This article highlights various marketing systems and their benefits.

The Ins and Outs of Small Business Public Relations
Whereas it’s true that large companies, feature films and celebrities need to launch powerful PR campaigns, it’s the small businesses of the world that benefit the most from effective public relations.

Understanding Customers’ Wants and Needs – and How To Deliver Both
After a female business owner has defined precisely who her ideal target customer is, she must develop her understanding of what that customer wants and needs. Typically, customers buy what they want, and the most successful business owners create products or services that fulfill those desires – and provide a necessary solution.

Do people know what you do?
I was with a business contact of mine the other day and mentioned a project that we were working on for a client of ours. To my surprise he said to me, “I didn’t know you did that!”
There's More to PR than you think!
PR, or "Public Relations", is a whole subject on its own. It's easy to think that PR is all about getting into the press and seeing your business in print, but other PR methods are often forgotten.
Finding the Right Marketing Mix For Your Home Based Business
The competition is stiff for Internet traffic these days and getting worse. It pays to find the right marketing mix for your home based business. Here are a few options to consider, including both tried and true methods and new media marketing.

Other marketing for small businesses Related Articles

The 7 myths of marketing a service business
Myth 1: Marketing is a cost, not an investment When you spend time and money randomly on marketing, then it probably is an expense because you're not generating a return on the resources invested in it. Many people make the mistake of emulating the marketing tactics of large companies (such as image advertising) that just don't produce good returns for small businesses. The fact of the matter is that small businesses have to produce BETTER marketing than large businesses because they can't afford to make mistakes by dropping hundreds or even thousands of pounds/dollars onto campaigns that don't work.
What You Need to Do Before Spending a Penny on Marketing
Most of us build our small businesses around a basic talent, skill or passion that we assume will easily make us profitable. Yet our surveys show that attracting new customers is the main area where small and solo business owners (SBO’s) say they need help. Whether you’re just starting out or are well established, your challenge is the same as any other business, including the IBM’s of the world—identifying, attracting and keeping customers by getting a strong ROI from your marketing program. It’s imperative that you develop a strategy and plan to make your marketing powerful, affordable and successful. Yet many small businesses I’ve worked with were overwhelmed by the possibilities and were going about marketing in a very haphazard way, making very costly mistakes. Here are some guidelines to get you started.
How Organized Is Your Business? Part 1
According to the Small Business Administration small businesses make up more than 99.7 percent of all employees. Add to that the latest figures that show small businesses create 75% of the net new jobs in our economy and you can see how important small businesses are.
President Obama, Small Businesses & Growing the American Dream during Tough Times
Just as lending institutions need to free more credit to allow small businesses to grow, small business owners in turn are going to have to get much savvier about marketing and promoting their businesses in order to reach their target market and have their businesses grow.

Are There Any New Small Business Ideas? No. And Yes.
Not much changes these days in terms of new small businesses. ‘Sell a product, make money, or you don’t have much of a business. What I’m about to reveal to you is an entirely new small business model. It eliminates all of the obstacles of small businesses, home businesses, and network marketing and dramatically reduces the learning curves, eliminates the guesswork, and increases the results for anyone using it. It has a call center in place to follow up on the applications submitted. The call center handles all the marketing, recruiting, phone interactions, and communication aspects of the business, home-based rookies and veterans alike are achieving unprecedented success at unmatched levels
Online Marketing Tools for Small Businesses
Marketing has become affordable for small businesses due largely to the Internet and technology. Those of us who are owners and operators of small businesses can appreciate the fact that nowadays, we don't have to use the unaffordable advertising methods of yesterday. In this article, I will provide a list of online marketing tools that you can use for advertising and marketing your business and, most importantly, they are affordable.
Improve Your Email ROI with These Four Easy Techniques
According to the Direct Marketing Association (DMA) small businesses enjoy a $43.52 return on every dollar spent in email marketing. That's the strongest ROI-yielding direct marketing tactic, and it's a result that even small businesses on a small business budget certainly can't ignore.
Marketing In A Recession Benefits Small Business
When consumers turn on the TV or listen to the radio, they get bombarded with the words, recession, TARP, unemployment, foreclosures, and other less than positive descriptors. No wonder small businesses are fearful of their long-term viability. But there is one thing small businesses can do to take control of their future. They should increase their marketing efforts. Spend money on marketing because that is the one thing that will increase their chances of surviving the recession.
Marketing - the Engine That Drives Your Business
What is marketing really about? Small Business Owners usually balk at the mention of Marketing because they feel they can never afford to do the sort of Marketing (Advertising) that the BIG BRANDS do. From the discussions with some entrepreneurs and Small and Medium business owners, it was discovered that Small and Medium businesses are looking for effectiveness and what will deliver results. This is probably due to the limited finances they have therefore every penny has to count.

Small Business Jobs & Credit Act: What’s in it for Small Business?
On September 27th, President Obama signed into law, the much awaited Small Business Jobs & Credit Act. I’ve been surprised by how little most small business owners seem to know about the provisions of this law and what is in it for them. The most highly publicized feature of the bill is the $30 Billion dollar small business loan fund. For many or most small businesses, this may be the least relevant feature of the law. Other features of the law include tax breaks for small to medium sized businesses, tax incentives for equity investors in small businesses and some significant changes in SBA lending programs.
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