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The Designated Guerrilla
Reality in running a small business means knowing exactly what you've got to do but not having enough time to do it. If you understand how guerrilla marketing can propel you into hyperprofitability but can't take the steps to activate and maintain the process, your understanding is wasted.

The 7 Stages of a Referral Generation
Referrals happen, thank goodness, but for too many, they happen randomly, almost accidentally.
Sales VP's and Marketing VP's - Should the Roles be Combined?
Pete Caputa pointed me to an article on the Revenue Journal Blog about why you should combine the VP of Marketing and VP of Sales Roles and what the sales part of that role should be. Zhivago says that the VP should be a marketing person and goes on to explain why. Well she's wrong!
AVOID THE REVENUE ROLLERCOASTER TRAP WITH CONSISTENT LEAD GENERATION
By Mike Schultz and John Doerr Many consulting, professional, and technology service businesses find themselves trapped in the following vicious, no-growth cycle. The firm is either: Heavily marketing because they don't have enough leads and new business, or Heavily billing and delivering, and thus have no time for marketing, lead generation, and selling. We call this the service revenue rollercoaster. It's a common trap for many professional service companies because when they get busy they can't sustain their marketing momentum...they're too busy with client work. Then, when the client work slows down, they must start marketing from square-one all over again, as all momentum from previous marketing efforts has stalled.

Other marketing function Related Articles

Education Based Marketing How to Make Business Come to You
The most important function of your marketing should be to establish that you are knowledgeable and can be trusted. This article will help you learn this amazingly simple approach.
Communication and Sales Part Two
Communication in sales serves two major functions. One function is the actual business at hand, negotiation or sales transaction. The second more important function is how the communication is meeting the emotional needs of your customer or prospect.

Lesson #1: Your Potential is Determined By Your Self-Belief
“The only thing that's keeping you from getting what you want is the story you keep telling yourself,” says Robbins. “What we can or cannot do, what we consider possible or impossible, is rarely a function of our true capability. It is more likely a function of our beliefs about who we are.”
Dropping the Ball
CEOs must take a more active role in the marketing of their business. More money is spent in this function without a thorough understanding of how or why B2B marketing really works than in any other business function. If the job of marketing is to create a strong environment for a sale to take place, then the CEO ought to be involved in the marketing process to give direction and guidelines that align with the corporate vision. Those CEOs who choose to ignore the complexities of marketing are dropping the ball.
CEO: Marketing is Not Advertising
There is not a corporate function where you will see more money wasted on program investments that return poorly than the marketing function. This is unfortunate because marketing should be supplying leverage to your business. It should be helping you sell more of your products and services more easily. Instead, you are putting money into marketing programs, and watching it go right up the chimney in smoke.
Technology Can Play a Vital Role in Keeping an In-house HR Department While Achieving Modernization Economies in the Process
Today’s business culture continues to look at ways to automate functions of virtually any department in an organizational entity that can affect significant economies. A frequently addressed question regarding the HR function is what part of the HR function can be effectively outsourced. The usual thought is the most labor-intensive parts of the HR function. In order to pursue this potential initiative, it is first necessary to dissect various of functions of the HR initiative in the organization to determine which of those functions the organization is willing to outsource and which it is not.
Searching for Better On-Site Search Usability
Not every site needs, nor should have, an on-site search feature. But those that do must be sure that the search isn't just an after-thought. It needs to be more than something to add because you think visitors want it. Adding a search function is not necessarily good for on-site usability. Implementing a search function improperly is often a greater source of frustration than not having one altogether.

6 Critical Elements in Creating Successful Web-Marketing Campaigns
Marketing can be an extremely frustrating and expensive exercise if we mistakenly view it as merely an advertising function. Any discussion of marketing should be preceded by a definition of exactly what we mean by marketing: marketing is not just sales, or advertising, or promotion, but rather a combination of all these functions plus more.
Small Businesses – the AIG Antidote
No small business would exist or function under the AIG type of framework. Small businesses must function properly and turn a profit in order to survive, much less thrive. That’s why I’m more convinced than ever that small businesses are what can, and hopefully will, turn the economy around and set the country back on course.

Marketing Tools v. Strategy and Tier I Marketing
For Tier I marketers, the marketing function is about tools and how to use them rather than a concise game plan that drives marketing decisions. When tools take precedence to strategy, the marketing function becomes no more than the process of developing content to fill brochures, ads, web sites and tweets.
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