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How Would You Steer Your Business in 2008?
Analyze, quantify and project before you step into the next year It is that time of the year again when, as a business owner, you should take a step back, contemplate about the lessons learnt in the current year, and formulate concrete business development strategies for the coming year. An intensive drill-down will help you better understand the business challenges and implement ideas that will make your organization more productive. Here are some points to ponder…

Other marketing general Related Articles

Human Capital Formation by MNEs and Domestic Firms: Determinants of Enterprise Training
It is a general understanding that firms in general underinvest in training in both developing and developed countries (Batra and Tan, 2002; OECD, 2003; OECD, forthcoming).
Shelter From the Storm
Budgets for marketing, advertising, PR, corporate communications - media in general - are often the first ones slashed by businesses in tight economic times. Internet marketing is different (if only because there might be no budget to slash)
Increase Sales by Giving Them What They Want
Customers are looking for very specific solutions to their problems and if you can provide it you’ll struggle less, save on marketing expense and sell more. The market place is becoming more “niched”. By that I mean that there is so much competition and there are so many choices that people look for very specific solutions. For example, if you need heart surgery would you go to a general surgeon or a general practitioner? Of course not, you’d go to a heart surgeon.
How to Disagree with the Boss
The interaction between General U.S. Grant and General William T. Sherman illustrates an effective way to disagree with someone in a power position. This historical incident shows one way to diplomatically comply with the wishes of a boss prior to suggesting alternatives.

IS YOUR BUSINESS PUTTING YOUR ASSETS AT RISK? BUSINESS ORGANIZATIONS: THE GENERAL PARTNERSHIP
The general partnership has existed for centuries. Today, it is controlled by the laws of the state in which it operates. The general partnership is easy to create - sometimes too easy. Unwary business owners have become partners creating obligations to others without intending to do so just by conducting themselves as a partnership. This article explains what a general partnership is, how it is formed, and the rights and obligations of the partners. Protect your personal assets and make certain you understand how the general partnership works.
Are You Selling or Consulting?
You’ve studied your target market (in general) and know the typical problems your prospective customers are facing. You assume that each prospect that’s looking at your marketing message fits that profile (on average) and talk to them appropriately. It’s the keystone of a marketing strategy...
Important Video Marketing Tips to Promote Your Business
Video Marketing is probably one of the most effective ways to communicate with your customers. When done correctly it delivers your message easily without having to explain with long descriptions or paragraphs of words. Most successful internet marketers harness the power of video marketing in some ways. This article gives you a general overview on some important video marketing tips to promote your home business
8 Quick Tips to Avoid Messing Up Your Marketing Message
Even if you think you can write, maybe you can, maybe you can't, or maybe you can do general writing but aren't experienced when it comes to marketing - regardless of your literary skills, here are 8 tips to avoid ruining your next marketing message.
The Business Coaching Perspective
Often I am asked general questions around coaching, so I thought I would be a good idea to commit a few columns to some general education about Business & Life coaching, from my perspective. As you may remember from some of my prior columns, I define marketing as “the constant education of your target audience.” I remind you of this, so you understand that I am not deliberately marketing to you through this educational piece.

Market Strategy Essential Today!
The great Thomas Jefferson once said, “The man who stops advertising to save money is like the man who stops the clock to save time.” My twist on that is, “The business owner, sales professional, self-employed professional, salesperson, etc, that stops marketing is a person guaranteed to fail. I have found the biggest failures around marketing are due to the general misconceptions around what marketing really is. The truth is, there is a big difference between advertising and marketing. In our Sales to Marketing Bootcamp, we clearly define and separate the two.

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