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marketing health services Tagged Articles
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Has healthcare advertising gone too Far?
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| Are the rules in advertising the same for Healthcare? Do Doctors and Hospitals owe the consumer more? With the increased push by insurance companies and government to push decision making on to the patient, using cost as the motivator, what do we as marketing professionals need to focus on in our promotions? This article was first published by Marketing health Services, Winter 2008 |
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The Role of an Interim Chief Marketing Officer
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| Are you considering what to do with your maketing department? Do you have/need a leadership transition? Well read on. Ms. Quinn gives you her perspective on how an Interim CMO might just be the answer. (As featured in Marketing Health Services, Fall, 2008) |
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Other marketing health services Related Articles
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To Insure Your Health
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| The United State Federation of Small Businesses (USFSB) offers its members less expensive alternatives to the traditional health insurance plans. Health Savings Accounts are becoming more popular, especially for young healthy individuals, as the cost of health insurance continues to rise. Another option are Medical discount cards, which offer discounts on participating medical services. |
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“A Business Coach’s Top Ten Tactics for Marketing Professional Services”
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| Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force.
Based upon my research and my own professional experience, I developed a Top Ten Tactics for marketing professional services.
My top ten tactics for marketing professional services are:
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The Role of an Interim Chief Marketing Officer
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| Are you considering what to do with your maketing department? Do you have/need a leadership transition? Well read on. Ms. Quinn gives you her perspective on how an Interim CMO might just be the answer. (As featured in Marketing Health Services, Fall, 2008) |
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Has healthcare advertising gone too Far?
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| Are the rules in advertising the same for Healthcare? Do Doctors and Hospitals owe the consumer more? With the increased push by insurance companies and government to push decision making on to the patient, using cost as the motivator, what do we as marketing professionals need to focus on in our promotions? This article was first published by Marketing health Services, Winter 2008 |
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Is your marketing painful?
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| Marketing a business (or in my case a health care practice) needs some pain. We need to remind our prospects of why they need to use our services, and give them the option of chosing us. Pretty, pretty marketing just won't do! |
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Why Buy health Insurance?
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| Some think that medical Assurance is not worth paying for. Many may believe that their health care costs will continually be small or reasonable. People might feel that their car Cover can pay for their health care expenses or that they can receive medical services even when they don't have Insurance. |
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How ICD-10 Will Change Health Insurance
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| The U.S. HHS, or Department of Health and Human Services, decided in January of 2009 that they would require all health insurance companies and health care providers to work with ICD-10 codes instead of ICD-9 codes as of October 2013. |
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Getting Health Insurance Online
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| Getting health insurance online is not as difficult as you may think. Because of the popularity of using computers for many different types of everyday activities, health insurers have streamlined the health insurance application process to make it easier for individuals to apply for health insurance online from the comfort of their own home. Although different health insurers will have different applications that are tailored to their particular health insurance products, there are many common elements that will be present on all online health insurance applications.
The first step in getting health insurance online is to find the website of the health insurer you are interested in obtaining health insurance from. Different health insurance providers operate in different states, so it is important to find a health insurer that operate |
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Humana Health Insurance | Health Insurance Company Guide
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| Humana Health Insurance
Humana is a health insurance company that serves seniors, self employed individuals, and members of the military. Humana offers a wide range of products and services that include group health insurance. Humana also specializes in specialty products and other consumer products.
Humana Products and Services
Humana Medicare Plans help consumers with either prescription drug and medical bills or only prescription drug bills.
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Florida Health Insurance Corp Reports Health Care Reform
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| A resident of Florida has quite a few selections to choose from if it comes to Florida health insurance. A lot of insurance carriers supply a broad range of ideas for different health requirements. The different insurance plans that are offered are personal medical health insurance, group health insurance, Florida health insurance, temporary health insurance, child/student health insurance, and a lot more.
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