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marketing initiatives Tagged Articles
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Market Your Way to Success
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| In a tough business climate it is important to be constantly aware of how we present ourselves and our business. Here are a few thoughts to remind and refresh our approach. |
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Sales Leadership, A Clear Message and a Fit Sales Force
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| I was talking with a number of friends about what 2009 / 10will hold for us, our families, our communities and our businesses. Without exception, we discussed the current and possible effects of the GFC (global financial crisis) on our markets and especially on our thinking and our actions moving forward. We discussed the importance of open, clear and honest communication and decisive leadership, clear goals and defining what we stand for.
We discussed the fact that it would be very hard for people to make ‘easy' money this year i.e. playing the stock market, etc. No more making money by just moving money around. And that people now needed do some real work to get real revenue coming in the door. (not that some of us weren't doing that already.) |
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How to Use Social Media for Business
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| But it is more than a mere perception of being out of touch. There is constant buzz in your marketplace no matter what industry you’re involved in. A great deal of that buzz is generated, and repeated, via social media platforms. If you are not participating in generating, monitoring and influencing that buzz, you are not only missing out on a great opportunity, you risk being buried by your competitors who know how to finesse the social media system. Social Media for Business is the hottest topic as a means of advertising right now.
Top 10 Ways to Use Social Media in Your Organization... |
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You Can't Win If You Don't Keep Score
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| Unless you have the DREAM Marketing budget, it's vital that you make every penny count, yet the majority of businesses out there don't really keep score when it comes to the effectiveness of their marketing initiatives. It's no wonder, if you have every cracked a book on marketing metrics. Most are pretty dry and definitely written in "yawn-ese." So, what should you be measuring beyond the obvious (sales revenues and profits)? |
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“Ten Strategic Tips For An Effective Internet Marketing Strategy From Your Strategic Thinking Business Coach”
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| Attention business owners and marketers! Please read the next sentence very carefully to make sure you get the message. Business-to-business (B2B) Internet marketing strategy and tactics have been reinventing themselves and are changing. The B2B consumer is now more demanding when it comes to your online information. 89% of all business users & IT professionals say online content impacts their selection of vendors. This means that 89% of your new prospects will look at your website before and during their decision making process.
I believe it is safe to say that the Internet is the most powerful business communication system in the world today. So, accepting that as true, here are ten (10) strategic tips for you to use to ensure an effective Internet marketing strategy for you and your business.
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Other marketing initiatives Related Articles
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Business Growth Through Strategic Email Marketing, According To Your Strategic Thinking Business Coach
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| Today’s businesses, regardless of their size, must realize how critical it is to engage in strategic marketing activities in order to grow and survive in our business world. Using strategic thinking in deciding which channel can offer you the best return on your marketing investment is also essential for success. A strategic marketing approach will include several different tactics that will provide a marketing system that continuously works toward customer acquisition and retention. One of the most strategic and cost effective marketing initiatives is Email marketing Strategic thinking and planning for marketing requires that goals be set. So, what might be some defined goals for each email marketing campaign you develop? Your Strategic Thinking Business Coach offers the following |
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Create, Optimize, Monitor, Enhance – The Search Engine Marketing cycle
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| If you want to increase online revenue, optimizing your website and setting aside a budget for online marketing campaigns, is a must. Like any other marketing initiatives, online marketing should be a component of your marketing plan. If it isn’t, you are losing out on a huge opportunity to make money.
Online marketing campaigns range in cost from $10,000 to around $30,000 annually. They generally require eight weeks to implement and result in long-term benefits for you. Search Engine Marketing includes components such as Search Engine Optimization, Link Building, Paid Marketing or Pay per Click, and content writing. It is also known as web marketing, internet marketing, and search marketing.
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You Can't Win If You Don't Keep Score
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| Unless you have the DREAM Marketing budget, it's vital that you make every penny count, yet the majority of businesses out there don't really keep score when it comes to the effectiveness of their marketing initiatives. It's no wonder, if you have every cracked a book on marketing metrics. Most are pretty dry and definitely written in "yawn-ese." So, what should you be measuring beyond the obvious (sales revenues and profits)? |
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Project Failure
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| Recently I read some disturbing information regarding major corporate initiatives. According to a survey by the Utah-based VitalSmarts:
• 82% of employees within companies with significant organization-wide initiatives underway believe those project will fail.
• 78% are currently working on a “doomed” project.
• 90% knew early on the project would likely fall short of the objectives
• 77% describe these projects as “slow motion train wrecks”
• 81% believe it is impossible to approach the failing project’s key decision-maker
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Making Lean Part of the Business Strategy
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| With the best of intentions, many companies fail to secure the desired results for lean manufacturing initiatives. Why? Because the lean initiatives are not part of the overall business strategy. |
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Return on Investment from Coaching – Measuring Success!
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| Aligning HR strategy with business strategy is critical, however it is insufficient to make this strategic linkage at concept level and then embark on HR initiatives without a conscious intention to measure the return on investment (ROI) of these initiatives
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The New Normal Requires Cost Effective Marketing
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| Gone are the days when you had the luxury of trying out dozens of marketing initiatives and media to just see what works. The recession has lasted long enough to make an indelible mark on how people budget for their business and spend their marketing dollars. For that reason, people are looking for long term, low cost, high return options to incorporate into their marketing mix. |
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The New Normal Requires Cost Effective Marketing
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| Gone are the days when you had the luxury of trying out dozens of marketing initiatives and media to just see what works. The recession has lasted long enough to make an indelible mark on how people budget for their business and spend their marketing dollars. For that reason, people are looking for long term, low cost, high return options to incorporate into their marketing mix.
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The Fallacy of Search Engine Marketing Only
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| As a leading search engine marketing company, we use the very same methods to boost our results as our clients. These methods include not only online efforts but those of offline as well. Far too many companies place all their trust in internet marketing methods without first weighing the benefit of integrating other initiatives, such as offline PR and direct mail campaigns. Learn what works and what doesn't. |
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Prioritize your Strategic Initiatives
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| Strategic planning is a great way to identify which initiatives can add the most value to your organization. The next step is to prioritize initiatives with a systematic method. Use our downloadable Priority Index Tool to guide you through the prioritization process, and help you drill down on the value added for each proposed initiative. |
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