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Healthy Living Franchises Make Healthy Business Sense
Healthy Lifestyle Trends Among Franchises

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Referral Truth or Delusion
I am currently working on a new book idea with two business associates, Mike Macedonio and Mike Garrison (we call them Mike2), of the Referral Institute. The thought came to us that many business people have a perception about word-of-mouth marketing that isn’t based on reality. It’s a delusion!

Apple among ‘Global Green 100’ for ‘corporate leadership in IT energy efficiency’
Apple is among the corporations that made the Global Green 100 List by the Uptime Institute.

Promotional Products Revealed to be Most Affordable Effective Way to Advertise
A recent study carried out by the Advertising Specialists Institute (ASI), the leading media and marketing organization which serves the promotional products revealed that promotional products are the best way of advertising. They are more successful than television, radio or print advertising, despite being affordable and cheap way of brand promotion. This study was the outcome of web based in-person interviews carried out in 2008 on around 600 travelers in Chicago, Los Angeles, Philadelphia and New York.

Employee Turnover in the IT Industry
Even as companies institute hiring freezes or are downsizing, they would do well to remember that it is more cost effective in the long run to hold on to employees with key skills.

Family Businesses Face Unique Challenges: What Makes Them Different?
In matters of cash flow and marketing, a family-owned or closely-held business is the same as any other small business. But family-owned and closely held businesses also they have significant differences, especially when it comes time to talk about retirement, resale, or transitioning the business to the next generation. Here were some key points noted by the Family Business Institute on what makes family-owned businesses different:

Ten Reasons Why America's Public Schools Are Like America's Prisons
A shocking list of the ten reasons public schools are like prisons with assistance from Justin Hartfield of the Prometheus Institute.

Multilingual Marketing
About 75% of the world’s population speak no English at all. At present count, that’s some five billion people you’re not able to reach if your online presence is English-language only. Add to that findings by the Chartered Institute of Marketing that ‘export sales of companies that make an effort to understand each nation’s way of life, consumer tastes, culture and language are growing by, on average, £290K per company per year,’ and you have a powerful incentive to go multilingual with your online marketing. Here’s how...

Lesson #1: It is having confidence that matters the most
When Mallya was invited to be the guest speaker at the Institute of Management and Technology’s convocation in March 2010, he wanted to impress upon the students one key message to the secrets of success: self-confidence is the key.

Health Habits: Watch The Hidden Calories
Americans love their snacks, and June's edition of the journal of the Institute of Food Technologists reported that the trend is not only continuing, but growing. If you're an average American (no such thing, right?), the Institute says you get about a fourth of your total daily calories from snacks....

BrightStar Care Franchise Recognized as World-Class
The Franchise Research Institute identifies 25 top franchises each year and this year, BrightStar senior care got the honor!

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