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Sales Best Practices: Maintain a good filing system, with all the useful information readily available.
Not being organized is a crippling excuse to being successful in sales. Renowned sales trainer Dave Kahle discusses how to improve your organizational skills in this best sales practices article.
How to Create a Powerful Brochure for Your Business
Your marketing literature is the foundation on which your business is built. There's nothing like being able to give a tangible item to a prospective customer or client that keeps your brand in front of them. But so many brochures are poorly-written, or so full of information that the prospect has no idea what to do with it. The following are some general rules to follow to make sure that your brochure helps you close the sale.
Middle-aged consumers & luxury consumption
For every youthful consumer there is a middle-aged one with more money (and more credit) to spend who would rather like to be noticed too. How does this consumer segment consume luxury goods? What do they associate with? Using the examples of present communication strategies adopted by luxury product marketers and an empirical study, this article argues how they are missing an opportunity and provides managers with a novel way to market their luxury brands, focusing on how middle-aged consumers associate themselves with these brands.
Using Design in Business
Design in business is much more than just catchy ads. You can use design to generate new ideas and turn them into innovative and competitive products and services, improve your business processes and strengthen and deepen your marketing approach. If used systematically across your business, design can bring a range of measurable commercial benefits...

Other marketing literature Related Articles

Summary: HUMAN CAPITAL FORMATION AND FOREIGN DIRECT INVESTMENT IN DEVELOPING COUNTRIES
This paper synthesises the existing literature on human capital formation and foreign direct investment (FDI) in developing countries.
CONCLUSION: HUMAN CAPITAL FORMATION AND FOREIGN DIRECT INVESTMENT IN DEVELOPING COUNTRIES
The literature on human capital formation and FDI provides tentative answers to the five questions posed in the introduction of this paper.
When to Send Literature
Sooner or later, a prospect is going to tell you, "Send literature." It’s a natural response to a salesperson. It’s an easy way to reject the salesperson without getting personal. Before you agree to send literature, ask yourself, "Why is the prospect requesting literature? Is this a sign of no interest?"

Objections – Common Responses
The Four Most Common Responses 1. “No thanks, I’m happy with what I am doing now” 2. “I’m not interested” 3. “I’m too busy” 4. “Send me some literature”
How to Create a Powerful Brochure for Your Business
Your marketing literature is the foundation on which your business is built. There's nothing like being able to give a tangible item to a prospective customer or client that keeps your brand in front of them. But so many brochures are poorly-written, or so full of information that the prospect has no idea what to do with it. The following are some general rules to follow to make sure that your brochure helps you close the sale.
The Ethical Road to Success
Do you remember the old Sunday school discussions on being fair and having ethics? Today, ethics may seem to have gone by the way side but most businesses do have a code of ethics written right into their mission statements, as well as into their corporate literature. Public confidence is achieved through codes of ethics when they are shared in company literature such as brochures or sales and promotional materials.
What Sales Literature Do I REALLY Need?
There is still one piece of sales literature most companies can't do without. While the Web and digital media have made it easier to reduce the amount of printing previously needed to provide product brochures,catalogs, and other sales materials to potential customers, there's still one, virtually indispensable piece of literature you'll want in your sales tool chest to sell your product or service more effectively.

The Art of Press Release Writing
In terms of marketing literature, a press release is a vital piece of documentation that can be used in order to effectively promote or advertise a product, event or your company, which makes it a vital piece of any marketing strategy. A press release can act as a platform in which your company or business can attempt to establish its identity firmly to the consumer. Due to its purpose, a press release must be written in a manner which reflects your intended message and company, meaning that every word chosen should be done so carefully and meticulously. Just as choosing the correct methods of marketing a business is important, so is the way in which these marketing materials are executed.
Who will you choose to work with?
You’d think with all the literature, research, evidence etc out there that small business owners would know who their target customers were and what their needs are. And yet, still I went to a networking event the other day and heard a lady say that she could help “everyone”.
Michael Scott, Motivation, and Just Listening
Performance Improvement too often gets pigeon-holed as either an HR or operational function. While there is a wealth of sales and marketing literature available, the fact remains that sales is the lifeblood of any business, and marketing is the vital strategic connection for business growth. Not providing performance management resources in these areas is simply not an option.

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