Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

marketing metrics Tagged Articles



The Genesis of Strategic Marketing-Tier II Marketing (Part I)
Where organizations engaging in Tier I marketing are tactically driven, Tier II marketing is driven by strategic goals and insights. The strategy drives the tactics.

Standardized Marketing Metrics and Organizational Singularity
The problem is that there isn't a standard set of marketing practices on which to base standardized metrics. Although nearly every organization may have a web site or a brochure, the usage of those tools is very disparate. marketing should be tied to the organization's key performance indicators, including profitability for a profit-driven organization. Beyond that, the organization should break down its KPIs according to its sales cycle and measure marketing's performance at every stage in that cycle.
What Gets Measured, Gets Converted, Gets Results
I'll attribute the title of this post to the legendary Peter Drucker, although, that's not exactly what he said - it does capture the spirit though.
You Can't Win If You Don't Keep Score
Unless you have the DREAM Marketing budget, it's vital that you make every penny count, yet the majority of businesses out there don't really keep score when it comes to the effectiveness of their marketing initiatives. It's no wonder, if you have every cracked a book on marketing metrics. Most are pretty dry and definitely written in "yawn-ese." So, what should you be measuring beyond the obvious (sales revenues and profits)?

Other marketing metrics Related Articles

How to Use HR Metrics Effectively
This brief article on organisational metrics provides 10 tips on leveraging metrics to best effect within organisations
Ten Questions with Compete
This interview features the chief marketing officer and product manager of Compete, Inc. They discuss how Compete competes with Alexa and Comscore, site metrics, and SEO practices.
You Can't Win If You Don't Keep Score
Unless you have the DREAM Marketing budget, it's vital that you make every penny count, yet the majority of businesses out there don't really keep score when it comes to the effectiveness of their marketing initiatives. It's no wonder, if you have every cracked a book on marketing metrics. Most are pretty dry and definitely written in "yawn-ese." So, what should you be measuring beyond the obvious (sales revenues and profits)?
The Ultimate Measure of Marketing Success
While many metrics help marketers determine the success of things like messaging, lead campaigns, and brand awareness there is one all-important metric that I believe, if captured, is the key to unraveling every marketing challenge that you face.
Quality in Marketing: You must start with these 2 definitions
Quality in marketing may be considered too subjective and therefore difficult to define. However, there is a lot about quality and marketing that can be made objective. But to first understand quality in marketing, I think it is important to understand two terms: Process and Metrics.
How should CEOs select business metrics?
Metrics or measurements used for reviewing and planning various aspects of business have a lot of bearing on the results because what is measured and inspected is considered important by people. Metrics can be classified as historical or forward looking. Bias for historical data and analysis needs to be overcome. Customers, employees, and cash flows can provide vital clues to CEOs aiming to establish more forward looking signals and metrics. One can derive actionable points from even historical metrics if root-cause analysis for coming up with pro-active actions is done. Will all this take CEO's attention away from vision, innovation, and inspiring people? No. The above methods provide a springboard for day to day innovation and path breaking ideas. They also support realizing the vision.
Monitoring Inside Sales Productivity
Most organizations have a very difficult time quantifying the productivity of their inside sales departments. If you don’t have a phone system that captures accurate dialing, contact, and other productivity metrics, use a simple manual process instead. Download our Sales Productivity Metrics(Daily), Sales Productivity Metrics (Monthly), and Sales Productivity Metrics (Quarterly) reporting tools. How can you Measure Inside Sales Productivity?
More Thoughts on Marketing Analytics
MOs should be spending more time asking a set of difficult, yet critical, questions about their marketing strategies and efforts then working to develop a standardized set of marketing metrics.
Who Cares More-Sales or Marketing?
Sales and Marketing share a lot of the same common interests, revenue, leads, conversions, metrics...and the list goes on. So who cares more about these things that both professions should take a keen interest in. Sales or Marketing? Here's my opinion.

Essential Marketing Metrics for Small Business Owners
As a self-employed professional or small business owner, time is your most valuable resource. It can be tough to juggle business with life and create balance. The best way to make the most of your time is to implement metrics. Metrics will allow you to measure results of your actions so that you can better manage your available time.

Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Ten Things You Can Do To Be a Better Leader

Why We MUST Reinvent The Wheel

You Have A Website What Now
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.