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The Gathering Storm
Forewarned is forearmed - prepare your business!

A Goal Driven Marketing Plan, Sales Plan and Customer Loyalty Plan Must Be United to Increase Sales
Are your sales actions the direct result of pre-determined goals or a lot of flying by the seat of your pants? Learn the 3 questions that you need to answer to increase sales.

Gathering Good Requirements
Successful training programs come from knowing exactly what the training must accomplish for the business, the department, and the individual. They don't just happen. Whether you are developing or contracting training, use these steps to improve your requirements-gathering process, spend less time doing it, and drive more effective training:

The Entertainment Gathering - How to Hang with Bezos, Yo-Yo Ma, and More
The Entertainment Group (The EG) is the most incredible weekend gathering you’ve never heard of.

Basic Guidelines on How to Plan Your Budget During the Pre-publication Marketing Plan
This article features a list of suggestions on how to plan your budget during your pre-publication marketing plan.

Marketing Not Your Specialty? Try this Affordable Plan within Your Strategic Plan
Small business owners to even corporate executives enjoy increased sales, but seem to lack the same enthusiasm regarding effective marketing. Many think the buying of promotional items, attending networking events will deliver them incredible sales results. Unfortunately, effective marketing goes beyond the traditional marketing activities. Possibly now is the time to try an affordable marketing plan.

Concierge Marketing How to turn information into a marketing tool
Buyers these days are buried in choices. A typical Google search generates millions of options. A harried grocery shopper looking for canned peaches, confronts dozens of choices. What’s a buyer to do? More to the point, what’s a marketer to do?

Protecting Your Interests: Using Competitive Intelligence Gathering Techniques at Tradeshows To Safeguard Your Bottom Line
Tradeshows offer the most overt intelligence gathering environment imaginable... It is important to pay careful attention to any unfamiliar exhibitors... carefully approach tradeshows with one eye toward protecting your intellectual assets.

Information Product Marketing
Information product marketing is a full time business for many entrepreneurs but every business owner should include this step in their business game plan. Selling mid range and high end information products and services can generate significant profit. It also builds congruency between your free offers and your primary business.

A Goal Driven Marketing Plan, Sales Plan and Customer Loyalty Must Be United to Increase Sales
So many times small business owners including service providers such as real estate agents, insurance agents, mortgage brokers to distribution providers including restaurants and retail stores decide to embark on a new marketing message without checking the existing marketing plan and current sales plan. This type of behavior is very dangerous.

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