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Marketing Plan Tips
Before you get to either the end of the calendar year, or perhaps the end of your financial year it's a good idea to be thinking about your marketing plan for the year ahead. You might even be reviewing your marketing for the next six months or a quarter - it doesn't matter really - the point is that you're planning at all.
New Marketing Plan Resolutions!
This isn't an academic look at planning for your business, more a look at the way that we do it at MarketingPlanWiz that will, hopefully, give you some ideas for your own business. At the beginning of a new year we traditionally make personal "resolutions", but rarely think about these for our businesses. Now, the beginning of a new year shouldn't be the only time that we plan for our business; at any time planning can give us the opportunity to stand back and look at what we have achieved and changed in the past year and to look forward to what we would like, and need, to achieve and change in the coming year. Why not do this with your business?
Create Your 10x10 Marketing Program
An effective principle to follow in creating a marketing program is “massive action equals massive results!” Too many businesses depend on too few marketing activities to develop leads, new customers, and repeat customers. In other words, they put all their eggs (expectations of results) in one or two marketing baskets. To generate massive results, I recommend the Rule of 10 x 10.
How startup businesses sabotage their success
I work with many startup companies and I see the mistakes they make that sabotage their businesses every single day. Here is a list of the top 5 mistakes...
How to successfully launch a new product or service
Companies decide to launch new products for a variety of reasons. If you have already decided to launch a new product or complimentary service, this article will guide you through the steps to guarantee its success. We will also explore reasons for launching a new product in the first place. The best group of people or companies to test a new product with is, your existing customers!

The Hospitality Industry and Call Accounting
For the past 30 years, most hotel and resort chains have required some sort of call accounting system in their properties. They do this to recover phone costs, generate extra revenue, and plan for and manage telecom expenses.
Two Time Management Concepts That Will Help Grow Your Small Business
Time management is an important tool for small business owners - organizing your time and understanding its value to your small business is a great way to become more focused and successful.
Marketing Plans Help You Make Your Mark and Increase Success from the Start
Techniques to Help you Plan

Other marketing planning Related Articles

Your Estate Does Matter
In my business coaching and strategic thinking and planning consulting work, I have found too often that the owners and managers of small to medium size businesses frequently fail to do adequate estate planning and lack suitable estate planning documents. The lack of effective planning can result in costly probate proceedings or unnecessary estate taxes. Therefore, my real mission with this article is to try to convince you that “your estate does matter!” and you need to make sure you have committed to take the needed action to get your estate planning in order now. I believe it is fair to say that business owners and managers do not intentionally plan to neglect this type of planning.
“The Top Ten Reasons Strategic Planning Meetings Fail, According To Your Strategic Thinking Business Coach”
Strategic planning is an awesome and powerful process that sometimes gets a bad rap because of some bad experiences people have had when engaging in some form of strategic planning meetings. Many times the combination of personal agendas, absence of open minds, and preconceived judgments about the strategic planning process can turn strategic planning meetings into real disasters. And frankly, there are many reasons why so many strategic planning meetings are unsuccessful. Your Strategic Thinking Business Coach has developed a list of the top 10 reasons why strategic planning meetings fail. And the Top 10 Reasons are:
“Dysfunctional Planning of Goals Facilitates Failure, According To Your Strategic Thinking Business Coach”
That age old adage,” If you fail to plan, you are planning to fail” may be more true in today’s business world, than at any other time. I have been truly amazed at how many clients I have that will tell me that they never had any kind of business plan, marketing plan, financial plan, strategic plan or any kind of plan, until they met me and starting working with me in a business coaching relationship. And they all shared various forms of challenges, frustrations, issues, etc. with their business. Well, honestly, in the absence of planning or in the presence of dysfunctional planning, the diagnosis is simple as to the reasons for the struggles. So, let me share why I say that dysfunctional planning of goals will facilitate failure. Here are (10) actions to facilitate failure in your business.

How To Know If You Are A Strategic Marketing Communicator, According To Your Strategic Thinking Business Coach
Competition in the business world requires sound strategic thinking and planning. And one application of those strategic tools is in business marketing communications. And Your Strategic Thinking Business Coach believes that strategic thinking and planning need to be done before developing or recreating any marketing communication. For example, it is important that you take time to think about what role your marketing communication will play and how it will help you achieve your strategic marketing goal(s). If you think and plan your marketing communications in a strategic manner, you will be able to make a more educated, more informed, and strategic decision about each of your marketing communication tools.

12 Strategic Questions To Ask Before Starting New Marketing Activity, From Your Strategic Thinking Business Coach
The planning and implementation of strategic marketing requires some solid strategic thinking. One strategic thinking tool to use in preparing for any new marketing activity is a checklist or a list of questions to ask yourself before you begin any new marketing activity. Your Strategic Thinking Business Coach strongly emphasizes the importance of planning and to asking questions about your endeavors before you begin. Here are twelve (12) strategic questions that Your Strategic Thinking Business Coach suggests you ask yourself before initiating your marketing efforts.

Role of Leadership in Planning
Executives love to talk about planning… most complain their processes don’t work very well. Harvard Business Review reports that only 11% of CEOs believe that strategic planning is worth the effort. Most planning processes are too complex, and only document decisions already made. CEOs have the responsibility to make their planning processes effective; I believe the key is to keep the processes simple and focused.
Planners vs. Actors: How to find a profitable balance between over-thinking and jumping the gun
Are you doing without planning or planning without doing? Both quick action and over-planning are problems. In order to have the best-executed strategy that will lead you to your goal, planning and expedient action are both critical. Ask yourself, can I plan more, or should I do more? Somewhere in the middle is probably the right answer.

What's Wrong With Your Corporate Planning Process?
Does your corporate strategic planning process consistently deliver the outcomes you expect or has strategic planning been devalued (literally or figuratively) within your organization due to its declining efficacy? Corporate planning in today’s rapidly-changing and uncertain business environment requires a strategic planning process that empowers organizations to achieve operational excellence on a day-to-day basis while also planning for the future. If your corporate planning process has lost its luster, consider what may be wrong.
What Do I Need to Know About Marketing?
The American Marketing Association defines marketing as “the process of planning and executing to create exchanges that satisfy individual or organizational objectives.” But how does that relate to me. As a small business do I really have the resources to complete an effective marketing campaign? Well, I do want my potential customers to hear about the services I offer. So, I guess I had better do some kind of marketing.
How to crystalize business growth options through Strategic Planning
What is it? Why do strategic planning? When is the right time for strategic planning? Strategic Planning is a tool to formulate high level business strategy. It sets the table to allow preparation of detailed business plans. Strategic planning is undertaken to define the precise mission of the organization, prioritize opportunities and help manage growth. It is also a very useful tool in satisfying succession planning needs. Most strategic planning is undertaken to establish base guidelines for a business plan. It also provides the benefit of helping maximize resource utilization and prioritize growth options.
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