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How Your Price Attracts New Consulting Clients
I had an interesting conversation with a friend over the holidays. She lamented that her lead generation efforts were not yielding the quality of clients she wanted. Since this had never been a problem in the past, I asked her if anything had changed about how she was presenting her services.
What Holds Us Back From Business Success?
We all start our businesses with great dreams. Owning your own business is an opportunity to achieve a level of success that most of us will never realize in the corporate world. Why is it then is success so elusive?
The Value of a Value Propostion
Understand how a value proposition can assist in promoting your business and positioning your company.
Secrets of Selling to the "C" Suite
Learn the secrets of getting in front of decision makers and learning how to close business with those that can.
How to Get Better Results with Cold Calling
Learn the secrets to gain better results from cold calling success.
Negotiation Tactics
Understand the art of negotiation and win any conversation with minimal concession.
Winning Business with Referrals
Use referrals to decrease labor and increase your percentage of closed business and new revenue.
How to Increase the Sales Pipeline
Learn how to produce more leads with less labor
The Importance of Customer Service
Gain insights of how to use customer service as a branding and marketing differentiator.
Seven Irresitable Laws of Customer Service
Create customer service tools that set you apart from competitive forces and make you and your company a client magnet.
Solving the Customer Service Puzzle
Learn the simple rules of customer service to assist your organization create the differentiation required to create allure.

Selling and Attitude
Discover how much you attitude counts in trying to sell your products and services.

How to Survive in Volatile Times
Learn the art of companies that can survive in any economy and why they are built to last.

5 Steps to Getting More Clients and Having More People to Help
If you are a solo business owner that helps people, you know how important it is have a steady stream of new clients. These five tips will give you immediate help!
Seven Popular Sales Excuses
Now like many of you after 30 years I have pretty much heard almost everything. So when talking about this the other day during a recent sales coaching session I was reminded of the numerous excuses that we all hear from sales representatives. So I sat down with pen to paper and rationalized what I believe of the top seven uses from selling professionals

Tips to Write Good Facebook Posts
Facebook has changed the way we communicate and connect with our community. Don’t let new technology deter you. Understand how to use it! Here are nine things you should do to attract the right kind of clients to you.

What Makes a Niche So Important. Overcome Obstacles, Market Your Business & Get More Clients.
Solo business owners struggle with the concept of figuring out their niche. They all want more clients and more money coming in, but there are some glitches to overcome! Here are a few topics I see over and over...
Getting Clear About Money and Pricing - Overcome Self Doubt: Tips to Market and Price Your Services
How do I know how to price my services? Nothing will cause you stress and confusion as the topic of money. These issues can cloud your thinking and make it challenging to come up with correct prices. There are solutions!

Other marketing small business Related Articles

Your Local Small Business Online Marketing Funnel
"Successful small business Internet marketing is all about establishing relationships. Just as customers in your brick and mortar store have a chance to come in and get to know you, online customers need to be given the chance to learn more about what you do and to decide that they want to do business with you. This is where the concept of your small biz online marketing funnel comes in. Your small biz online marketing funnel is a means by which you can - over time - find new customers and increase your small business sales.

7 Steps to Creating a Successful Small Business Marketing Plan
Small business marketing is all about determining the needs of your target market and building relationships. There are 7 steps to building a successful small business marketing plan for entrepreneurs starting a small business and for those who want to grow their businesses.
Marketing Secrets for Small Business Owners
Do you own a small business or are you looking for more out of your marketing budget. Marketing secrets for small business owners is all about increasing your marketing results.
7 Costly Small Business Marketing Mistakes to Avoid
Small business marketing is the key to small business success. There are 7 costly small business marketing mistakes that can cause small business failure.
5 Simple Ways To Improve Your Marketing And Boost Your Business Profits
Marketing is the cornerstone of successful business. Without marketing there are no customers, and therefore, no business. In my work I come across many small businesses. Usually, when the owners are asked about their own marketing efforts, the simple reply is they are too busy to devote time to it and anyway, as they are so busy, they do not need to do any marketing anyway! This attitude highlights the one simple truth that stifles any possible growth in a small business, the owner of the business IS the business. What I mean by this is that if the proprietor is on holiday, off sick or even dies, the business immediately stops. No one else is around to pick up the threads and carry on.

How to Create an Abundant Flow of Perfect Customers
What is the greatest weapon a small business can have in its marketing arsenal? Most marketing experts and small business owners alike agree that the single most cost effective and efficient way to grow any business is with referrals.

Improve Your Email ROI with These Four Easy Techniques
According to the Direct Marketing Association (DMA) small businesses enjoy a $43.52 return on every dollar spent in email marketing. That's the strongest ROI-yielding direct marketing tactic, and it's a result that even small businesses on a small business budget certainly can't ignore.
Importance of Free Marketing Methods When Starting a Business
Starting a home business or a small business often means a shoe string budget and little revenue at the beginning. Therefore, it is common for entrepreneurs and small business owners to seek ways to minimize their expenditure until they can at least generate substantial cash flow in their business. Marketing is one of the important expenditures that every business must incur in order to acquire clients and generate revenue. However, traditional marketing methods are often beyond the reach of small businesses and they have to resort to free marketing methods to promote their business.
Marketing - the Engine That Drives Your Business
What is marketing really about? Small Business Owners usually balk at the mention of Marketing because they feel they can never afford to do the sort of Marketing (Advertising) that the BIG BRANDS do. From the discussions with some entrepreneurs and Small and Medium business owners, it was discovered that Small and Medium businesses are looking for effectiveness and what will deliver results. This is probably due to the limited finances they have therefore every penny has to count.

21 Shoestring Marketing Secrets That All Small Business Owners Need to Know
Unfortunately, many small business owners believe in the motto, “it takes money to make money” in the world of small business. The good news is that nothing could be further from the truth. Here are twenty-one shoestring marketing secrets that will provide you with the right frame of mind so that you can begin the process of building a thriving small business without spending a dime on marketing.
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