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The Value of a Value Propostion
Understand how a value proposition can assist in promoting your business and positioning your company.
Secrets of Selling to the "C" Suite
Learn the secrets of getting in front of decision makers and learning how to close business with those that can.
How to Get Better Results with Cold Calling
Learn the secrets to gain better results from cold calling success.
Negotiation Tactics
Understand the art of negotiation and win any conversation with minimal concession.
Winning Business with Referrals
Use referrals to decrease labor and increase your percentage of closed business and new revenue.
How to Increase the Sales Pipeline
Learn how to produce more leads with less labor
The Importance of Customer Service
Gain insights of how to use customer service as a branding and marketing differentiator.
Seven Irresitable Laws of Customer Service
Create customer service tools that set you apart from competitive forces and make you and your company a client magnet.
Solving the Customer Service Puzzle
Learn the simple rules of customer service to assist your organization create the differentiation required to create allure.

Selling and Attitude
Discover how much you attitude counts in trying to sell your products and services.

How to Survive in Volatile Times
Learn the art of companies that can survive in any economy and why they are built to last.

Thought Leadership – 10-cents on the Dollar, Try Public Relations
Times are tough and likely to get tougher for creative marketers who toil for major brands. As leading advertisers continue to adjust (read slash) their budgets in the face of client cutbacks (though marketing gurus urge maintaining or increased spending in recessions) creative vendors of all stripes will face pass-along cutbacks, unless... they can make themselves indispensable.
SEO is DEAD?: Goodbye to Slow SEO!
The days of slow SEO drudgery are gone. Web marketers no longer have to beg Google to have mercy on them, nor do they need to rely solely on SEO services to build or save their ranking. Because webmasters are finally starting to understand what search engines have been asking them to since web marketing began: serve the visitors, not yourself.
How to Sell Green & Increase Sales
Are you looking at the world around you and discovering ways to increase your sales? If not, why not? You are surrounded by opportunities all day everyday if you’ll just open your eyes and ears and put them to work for you.

Email marketing solutions
Auto responders have become total email marketing solutions by providing nearly every option needed to deliver your email as well as options you may never use.
A Basic Guide to Promotional Products
Running a business requires you to use various marketing strategies and determining when it’s best to use which. One marketing strategy that you’ll no doubt use often is giving out promotional products, and if you haven’t had any experience yet with this strategy, here’s what you should know.
Seven Popular Sales Excuses
Now like many of you after 30 years I have pretty much heard almost everything. So when talking about this the other day during a recent sales coaching session I was reminded of the numerous excuses that we all hear from sales representatives. So I sat down with pen to paper and rationalized what I believe of the top seven uses from selling professionals

Other marketing solution Related Articles

Jump Start Your Marketing Brain
My engineering mindset always has me ask, “Is this the right solution for this problem?” In marketing most people give something a “good shot” and hope for the best. Doug Hall has done what I’ve been wanting to see for years: he’s done extensive research of what works in marketing, why, and how you can apply it to your business.
Money comes to you when you do this one thing!
What is the solution you offer your clients? Not what you think the solution is, but the actual solution. The greater the solution, the more money they are willing to give you.

How to Solve the 3 Major Problems with
The network marketing industry is expanding at a greater rate than ever before. Financial situations, the economy, and job loss are just a few of the contributing factors leading to this steady increase in entrepreneurs looking to become involved in the network marketing industry. The fact is 95% of those starting in the network marketing industry will fail if they do not find a solution to the three major problems being faced by beginner marketers. Let's go through the three major problems and how we offer the only solution possible.
Science of Staffing: 3 Common Staffing Mistakes and How to Avoid Them
A true solution will usually only present itself after all miscalculations, misinterpretations and misjudgments of the mistake have been properly identified and (GULP!) accounted for. Knowing the most common mistakes on a promotional event is important, but it’s only half the battle for an event marketing agency. Learning from it is the other. Lucky for you, some other poor schlub has already muddled his way onto this list (shut it)- so you can jump straight to the solution instead of going through the grief and embarrassment of losing the respect of your favorite client. That said, please allow me to digress to a few common delusions...
The Future of Sales
For centuries, the sales model has been focused on placing a solution. Given the complexity of business these days, having the right solution to manage a ‘need’ is not enough to help buyers choose your solution. Buyers live in a very complex world now. With global stakeholders, economic downturns, enlarged decision teams, and an almost limitless number of options – all available at the drop of a hat – competition is far more complex than being addressed by us having a good solution and giving great service. And as a result, we’re having greater difficulty closing sales. We’d like to think it’s ‘the economy, stupid.’ But in reality, the problem is more complex.
Prospects Aren't Really Prospects
Sales has a goal: find a prospect with a need and sell a solution. You can call it anything you want, use all of the fancy terms about serving your client, be a Trusted Advisor or a Relationship Manager, do whatever you can to understand need and make nice. But at the end of the day, your job as a seller is to place your solution. Unfortunately, we do it the long, hard way: we assume - and this is a baseline assumption in the sales industry - that when we notice a ‘need' that our solution can fulfill, we have a prospect. Yet we consistently close 7% of our ‘prospects.' Obviously our assumption that a prospect with a need which our solution can resolve is a specious assumption.
Why Asset Finance, aka Asset Based Lending is the Ultimate Working Capital Financing Solution to your Business Challenges
Why an asset finance solution can solve your cash flow needs.Information on what Canadian business owners need to know about an asset finance solution . What are the advantages of asset based lending, and how does this working capital financing solution differ from traditional financing .
How to use web video for internal business communicaitions and external marketing
IBM Software Services for Lotus is using video and the vzaar video platform in a wide variety of ways - for internal education and communications as well as for external marketing and customer relations. Internally, Mr. Leaser and his department are using video for sales training, communication where they want to propose a particular course of action, and to provide training of their technical solution architects and solution specialists. They also are doing internal case studies - talking head interviews and lots of screen capture using their own LotusLive web conference solution and mixing it with live video. IBM uses video externally to promote and market their assets and solutions worldwide. The video messages are designed to help customers select, purchase and use the appropriate business solutions.

First Contact: What to Do, Why, and How to Get Better Results
Depending on the selling approach you're using, you are closing between .6% - 7% , regardless of size of solution or industry. These numbers are far lower than they need to be: so long as your primary focus is on making a sale and you focus on needs assessment and solution choice (factors which are the buyer's final considerations), and ignore the change management issues buyers must handle before they choose a solution, you are delaying a close by a factor of 8.
Channel Partner Marketing Solutions
Having the right type of channel partner marketing solution can be very efficient and effective for businesses and organizations. There are now a lot of big businesses that have channel partners however they don’t use the most effective solution for them to better maximize their earnings and profits.
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