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Four Business Partnering Ideas for Colossal Expansion
A partnership is a way to balance your strengths with someone else's in order to get more done - without losing your mind! Entrepreneurs as a whole tend to thrive in their creativity but don't enjoy managing their business. That's where a partner can come in handy. A partnership is often the leverage strategy a CEO chooses when its time to expand. There are some real tricks to having a partnership that works. I've seen many situations blow up because the keys to having a profitable partnership aren't in place.
Book Review: Predictably Irrational
As a marketing strategist, I’m always looking for information to help understand human psychology. Predictably Irrational (by Dan Ariely) is full of wonderful insights on the surprising differences between logical thought and emotional consumer action.

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Retailer Brands - Lessons from UK and what it takes
Retailers are assuming that consumers will embrace retailer-owned brands. They may be in for a big surprise. Hopefully, being sensible, they will have researched this move. Not to do so would be naive. It is suggested that Stephen Cain, when at Coles, was behind the plan to move to a higher percentage of retailer-owned brands. Maybe, but it is worth pointing out that his experience of UK food retailing was with ASDA - a committed EDLP strategist. ASDA increased its percentage sales of retail brands in recent years by relying on PRICE not VALUE. There is a difference!
What to do When You\'re the VP of Sales AND Marketing
Vice-President of Sales & Marketing is no easy position, no matter what industry or size of company. Having worked with Sales & Marketing VPs for over 10 years now, I've come to realize that you more than the two hats implied in the job title. A VP of Sales & Marketing must be a manager, a diplomat, a rain-maker, a visionary, a tactician and strategist, all rolled into one. And he or she must be able to move from one role to the other with fluidity or else perish in the pit of minutia.

Becoming a 'FIT' Networker
Do you have a strategy to develop referrals for your business? Or do you just leave it to your customers to refer you if happy? Most businesses will admit that referrals and recommendations are their most effective source of new leads, but most do anything proactive about it. Business Networking Strategist Andy Lopata looks at how you can be more proactive about generating new leads through your existing network.

Wall Street, “Africa is Investing’s Final Frontier”
I came across an interesting article in Canada’s Globe & Mail entitled, “Africa - Investing’s Final Frontier?“. The piece talks about how Africa has been overlooked, primarily due to the perceived risks associated with putting money into play in Africa. They quote extensively from Merrill Lynch chief investment strategist Richard Bernstein and his thoughts on what makes Africa a potential big hit in the coming years.
The 8P’s of Persuasive Presentations
There are two major job responsibilities of a CEO. One is Chief Strategist. The other is Chief Story Teller. Just look at Apple’s, Steve Jobs, who excels at both. Considering that many people would rather die than speak in public, including CEO’s, comes this concise article detailing the 8P’s of Persuasive Presentations. Never be Boring Again!

Book Review: Predictably Irrational
As a marketing strategist, I’m always looking for information to help understand human psychology. Predictably Irrational (by Dan Ariely) is full of wonderful insights on the surprising differences between logical thought and emotional consumer action.
3 Simple Steps to Creating Your Marketing Calendar
What is a marketing calendar? This article asks and answers the questions what is a marketing calendar and offers in three easy ways for you to create your next marketing calendar. First you'll need a strategic marketing plan with all your marketing tactics ready to be put into your new marketing calendar. Then you'll need use your marketing calendar to kick all your marketing into fast action.
The Role of the Internal versus the External Strategist
Can an external strategist be an asset to an established corporate strategic planning team? There is clearly no substitute for the value provided by the internal strategist and the homegrown planning processes that fits the organization like an old well-worn baseball glove. But can this value be enhanced by an outsider’s involvement?

The Role of CEO as Marketer
The CEO or Managing Partner or business owner has many different roles in a small business: strategist, salesperson, mentor, technician, mediator, trainer, financial planner, project manager, customer service representative, and many others depending upon the type of day!
Problem or Not the Problem?
"The problem is not the problem, it is another problem." -Dan Burris Leading Business Strategist and Technology Expert

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