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Stop thinking ROI and start thinking ROW (Return on Women)
"While women control over 80 percent of all purchases, over 70 percent of all advertising is created by men."

Other marketing to women Related Articles

Old Mutual and South Africa’s Department of Trade and Industry (DTI) Launch $12.9m Microfinance Initiative, Isivande Women’s Fund (IWF)
The Department of Trade and Industry of South Africa has teamed with Old Mutual Group’s Masisizane Fund to launch the Isivande Women’s Fund (IWF), financing women-run enterprises in the country. The new fund is the result of a 2006 study conducted by the DTI’s Gender and Women Empowerment Unit, the International Finance Corporation (IFC), and FinMark. The study found that although women are more responsible managers of credit than men, they only receive 30 percent of loans, with black women receiving the least funding.

Are You Too Big for Your Britches?
I have seen, to my dismay, many women in business put themselves upon a pedestal and snub peers whom they consider to be of no use to their business. They feel that they are more of a true woman business owner than some other women, basing this all on the type of business the other women own and run. These women in business are making a huge mistake, in my opinion. Not only are they losing potential networking opportunities and a chance to learn valuable lessons, but they are also creating a bad reputation for themselves.
GCD Explains Direct Mail Basics
Women from all over the country recently participated in a marketing conference geared specifically for women who own small businesses. Gail Clanton Diggs, of GCD Writing and Marketing, spoke with the group about the basics of direct mail.
Women and Men are Different: Financially Speaking
Men and women think differently, especially about money. Although both men and women are concerned about security; many women think about what money represents, where men tend to think of what money can buy. There is no right or wrong, we just think differently. Money has no gender, anyone, man or woman can earn, spend, save or invest it. The results of a survey of 1,000 spouses conducted for Money Magazine, found men and women had dramatically different ideas about who does what with the family finances and what is important to their partners. 27% of men believe their wives think having the right investments is very important. Yet nearly half of the women surveyed say it is important. 45% of men say that having cash for emergencies is very important to their spouse, when in reality 67% of women believe it's crucial.

Smart Women are 40, 50, 60 and Beyond!
This article is about women realizing that it’s sometimes in our 40’s, 50’s, 60’s and Beyond when we realize some of our biggest life passions. Not so long ago, women felt that they had reached their prime after 50. Not so any longer! We’ve come a long way baby! Women today have Big Ideas, passion and energy. They are taking these ideas and turning them into big profits. Women beyond 40 begin to cultivate the wise wisdom they have learned in their 20’s and 30’s and use this to move their lives forward.

Smart Women Love To Party
This article is about women becoming creative in their marketing strategies to build their business. Women are natural connectors and relationship marketing such as networking and hosting parties, gatherings come very easily to them. The “old-school” way of cold-calling and solicitation for business is not nearly as effective anymore. This article offers some creative ways to think about marketing your service or business.

Women Entrepreneurs Setting the Pace
Women today, have a much more entrepreneurial, gutsy spirit, than they did 40-50 years ago. I have been a successful entrepreneur since 1986, and I have seen for myself the number of women that take bold step into the world of entrepreneurship, often driven by the desire to spend more time with their families, and these women are setting the pace for what is possible, for women and men alike.
Ever evolving marketing
The term "Marketing" is relatively young, however not the discipline. The first ever marketing activity known to man was done by women (who else). The oldest profession being prostitution, it will not be difficult for you to relate. A women had to display her body to get things done eg. get some fruits from the tree owner (barter), which became very popular among women.

The 5 “M’s” Necessary for Entrepreneurial Women’s Success
In launching my new Breakthrough Vision Marketing division that offers women entrepreneurs, consultants, writers, and practitioners marketing support to achieve success in their ventures, I’ve discovered some telling statistics about the success entrepreneurial women have achieved thus far, and the challenges women continue to face in creating financial success in their endeavors.
Women Entrepreneurs Are Changing The World
The world is changing, there are more and more women becoming entrepreneurs. It is so exciting and inspiring to see some of the women as they overcome huge obstacles to not only change things for themselves but also for their community and the world. Women entrepreneurs have different values, passions and beliefs than men. It is because of these differences that women entrepreneurs are changing the world. Right now more and more women are becoming leaders.
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