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marketing vision Tagged Articles
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Get Rid of Your Marketing Vision Statement and Address the NEED!
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| Most organizations try to develop a meaningful marketing vision statement designed to guide their action for today, tomorrow and in the future. The vision statement serves as a platform for all their marketing goals. Armed with a vision, you establish your marketing goals, which are time-sensitive and detailed orientated. We send the goals through the SMART procedure to make sure that they are specific, measurable, achievable, realistic and time-specific. |
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Your Marketing Vision should define your Customer’s Core Problem
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| As a result of this exercise, you will change the shape of your Pillar. You should be able to shorten your cycle in some and as a result decrease your expenditure in the marketing process. Others, on the other hand, may be lengthened and a total different approach may have to be utilized. |
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Steps to creating your Need Statement
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| The other day, I discussed Your Marketing Vision should define your Customer's Core Problem, but how do you go about doing it. A simple exercise that I found useful was depicted in the book.... |
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