|
|
Like this article? PLEASE +1 it! |  |
|
marketing vision Tagged Articles
|
Get Rid of Your Marketing Vision Statement and Address the NEED!
| |
| Most organizations try to develop a meaningful marketing vision statement designed to guide their action for today, tomorrow and in the future. The vision statement serves as a platform for all their marketing goals. Armed with a vision, you establish your marketing goals, which are time-sensitive and detailed orientated. We send the goals through the SMART procedure to make sure that they are specific, measurable, achievable, realistic and time-specific. |
|
|
Your Marketing Vision should define your Customer’s Core Problem
| |
| As a result of this exercise, you will change the shape of your Pillar. You should be able to shorten your cycle in some and as a result decrease your expenditure in the marketing process. Others, on the other hand, may be lengthened and a total different approach may have to be utilized. |
|
|
Steps to creating your Need Statement
| |
| The other day, I discussed Your Marketing Vision should define your Customer's Core Problem, but how do you go about doing it. A simple exercise that I found useful was depicted in the book.... |
|