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The definition of branding
One of my readers pointed out that they really appreciated the definition of marketing that I use throughout Duct Tape Marketing. Marketing is getting someone who has a need to know, like and trust you. Most small business folks, exposed only to more academic definitions, really seem to appreciate the truthfulness of that characterization. This same reader (Eddy) also asked then for my definition of branding (as it might relate to marketing)

Branding Your Business
It's not enough to just have a name and logo for your business-you need to create a brand that incorporates your whole identity. Our experts share how to establish your business as a successful, brand-name company.

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Hypotheticals, Scenarios and Foresight
Strategic foresight is about creating new perspectives on key issues concerning an organization today through an integrated approach to strategy which results in discovery and articulation of a preferred direction for the organization (Marsh, et al., 2002, p 2 – 4).
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