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Questions On Guest Loyalty
A readers question about guest loyalty. Is it really an effort to encourage guest loyalty or just a frequency scheme disguised as a loyalty program?

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Lesson #5: Make Efficiency Your Secret Weapon
When Charney filed for bankruptcy it was because American Apparel was suffering from a lack of one thing: efficiency. His staff were all in their 20s, a wildly creative bunch when it came to graphics and design, but few knew the ins and outs of running a business. And so Charney brought on Marty Bailey, an industry expert, who helped make efficiency American Apparel’s secret weapon against its competitors.

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