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The 5 Major Assets of Having Your Business Online
Facing the revolution of the internet, companies are looking more than ever of having a web site and to conduct electronic commerce. The question is not really whether they should be on the Internet, but rather to understand why and especially how to monetize this investment. This article aims to narrow all the possibilities of the Internet and its major assets as part of a commercial activity.

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Convergence Technology – Theory in ’99, Reality in ‘06
It was the summer of 1999, and I remember first hearing the then popular buzz expression “convergence technology.” What it meant was that the Internet was fast coming of age, that web, TV, radio and print content would all converge into one mass body of communication. The distinctive lines of one format from the other would begin to blur, and all outbound communications, whether in print, online, via radio, TV, outdoor, in-store and the like, would all interrelate and point to one another in some meaningful way.

Understanding Customer Relations Management (2)
Not long ago, companies with efficient facilities and greater resources were able to satisfy customer needs with standardized products, reaping advantages through productivity gains and lower costs. Mass marketing and mass production were successful as long as customers were satisfied with standardized products. As more firms entered the market, mass marketing techniques, where the goal was to sell what manufacturing produced, started to lose effectiveness. Target marketing, or segmentation, shifted a company's focus to adjusting products and marketing efforts to fit customer requirements. Changing customer needs and preferences require firms to define smaller and smaller segments.

Why Mass Link Submissions are Dangerous to Your SEO Efforts
Those mass directory submission offers are tempting. But they could be leading you down a dangerous path. Learn how mass directory submissions can actually hurt your SEO. And what you should do instead to keep building long term business success online.
The Art of Communication
"Effective communication needs to be built around this simple foundation and realisation: communication is a dialogue, not a monologue. In fact, communication is more concerned with a dual listening process." Dr. Heinz Goldmann
Managing Communication in the Office
Are you overwhelmed with all the communication demands in your office? Do you feel like you have too many tools that were suppose to make communication easier yet it seems to be harder than ever? Increase your productivity by understanding your communication needs and leveraging equipment to meet those needs.

Understand Voice Broadcasting
Voice broadcasting is a mass communication procedure in delivering pre-recorded phone messages to thousands of call recipients in a short period of time. Broadcast technology is an effective approach for business applications, community alerts and notifications, and even political campaigns.
E-Mail Tip #27 - Keep an Open Mind
If we prejudge the notes we read, it will reduce the effectiveness of communication. We need to approach all communication from a posture as neutral as possible. This is especially true with e-mail communication. This article gives some examples why this is the case.

THE NEW CONSUMER’S COURT : CREATIVE COMMUNICATION IN THE 21ST CENTURY :
For many companies, managing a communication crisis is to have good communication. However, we must not confuse crisis management and crisis communication. A crisis is not similarly managed like communication as the communication does not manage a business. However, communication is certainly the best way to deal with a crisis.

Environmental Leadership Part 2
In the changing face of business with mixed cultures, mass communication and social networks… …will your current leadership skills be enough to still be effective? Or, do we need to Evolve, Transform our perceptions of Leadership to regain the value and effectiveness of our people?

Communication Theory
Communication has been evolvong over the years. From the most primitive methods to where communication is today, the study of the changes throughout time have opened a discipline known as Communication Theory.

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