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Ill-Advised Marketing
What’s nearly as bad a no marketing at all? It’s ill-advised marketing. Guerrillas market like crazy, but none of it is ill-advised.
Insights for a New Millenium
An old adage reminds us that if you have foresight, you are blessed, and if you have insight, you are twice blessed. Here are two insights to make you quadruple blessed.

Guerrilla Marketing Online
The truth about marketing online is that it doesn't do a thing for you unless you understand marketing. The key to success online is to know marketing.

Lose This 5 Letter Word to Win More Sales
Had you ever considered that one five letter word can actually make you sound like everyone else?
I’m a ________ (Insert Your Career Here), Not a Celebrity…or am I?!
When people I meet first learn that I Coach on the topic of Celebrity Branding®, many of them shut down almost instantly.  It’s funny, because if there were one subject most American’s are obsessed with, if they would admit it (yes guys, you too!), it’s Celebrities.  But I’m actually not talking about Paris Hilton, Britney Spears, Oprah or Dr. Phil, I coach entrepreneurs, CEOs, professionals and many others how to charge more for the same services they are offering now, create recurring revenue streams in their businesses and lock out their competitors in their field of expertise.  How, you ask?  Using the power of Celebrity Branding®! Interested now?!
Are You Ill from the Ain't It Awful Sales Virus?
Are you having a challenge to increase sales? Maybe part of the reason is that you have been infected with this terrible various of AIA. Curious? Read on
Finding the 10% of your market already sold on your product…
Social Media networks are the new marketing channel of choice for cutting edge firms across all sectors. However, to use this medium, it is imperative that your marketing message reaches out to the influencers or “Passionistas”.

"Blue Print” for change - personalizing your brand
Tuesday I had the great pleasure of hearing a presentation from Tony Chapman founder of Capital C. Tony’s firm may be best known for the “bride has massive Hair Wig Out” YouTube video that created such a buzz a few years ago. The video was viewed 2.8 million times in just two weeks. It was brilliantly done and it help support Sunsilk’s brand of hair care products campaign.
Understanding Media and Publicity for your Business
Many small and medium enterprises do not really understand how to work with the media to generate buzz and publicity. They often have a misconception that the media publicity is exclusive to big companies having huge budget for public relation specialists providing strategic counsel.
17 Rules to remember when dealing with the Mass Media for your Business story
There are always rules to follow when you deal with the traditional media. Understand their work and work according to their timeline
19 Pitfalls to avoid when dealing with the Mass Media for your Business Story
There are certain things which are out-of-bound when dealing with the media.
5 Factors Catapult Online Money Making
Despite what you may be thinking (and what the mass media would have you believe)...Participating In The Recession is optional. I have the rare opportunity with my work as a financial teacher to see the inside scoop on everyone's financial profile; from income, to budget, to expenses, to bank account, and assets too! 5 factors have culminated to create a window of opportunity like never before seen for those willing to educate themselves and take action! So, if you'd rather "Opt-Out" and NOT PARTICIPATE in the current economic recession (and why wouldn't you?), this could be THE MOST IMPORTANT ARTICLE YOU READ this (Or Any Other) Year.

Press Releases Aren't Dead
Although some of the hype about online press releases has died down, press releases are still a viable marketing tool.
How to get and leverage attention from the mass media
To get mass media attention, you have to broadcast for a reason. That means your message is broadcast to a lot more people than those in your niche. This is where most people get it completely wrong, and here Joel Roberts gave some very good advice. No matter what your niche is, you have to figure out a way to frame it so that the masses will listen. If you can grab their attention for an instant, you can then go into the details. But, if you start with the details and the solution, you won’t get anywhere with the mass media.
The Joel Roberts Way to Make Profits from Problems
Joel Roberts used to be with KABC radio in Los Angeles. He went from radio to marketing, and he now trains people on how to become direct marketers. His list of clients speaks for itself; it includes Harv Eker (Secrets of the Millionaire Mind) and Stephen Covey (The Seven Habits of Highly Effective People), and he is also the official media coach for Chicken Soup for the Soul. Chet Holmes says to focus on the market data - focus on the problem. Chet’s advice is to build the pain until they can’t stand it any longer and they have to take action. Joel Roberts has a similar but unique perspective. He answers the question: How Do You Get The Attention Of The Mass Media?
The Future of Business Is It Getting Personal
Given its popularity, we’re sure many of you have seen “The Apprentice” on NBC or at least heard about it. We loved it. Being in the business of business, we were downright addicted from the very first show —and never missed a single episode. It was edgy and slick. It was bold and boastful. It was visceral and shiny! We bought the “gold” lock, stock and barrel.
Marketing the Truth
In many respects the public has lost trust in the media and what it reports. Unfortunately this includes our sales message, a little like allowing political rhetoric to be the reason the baby is thrown out with the bathwater. This article takes a look at where we are now and where we should strive to be.
Tips on Creating New Resolutions and Personal Goals
Tips on how to make your New Year Resolutions Work and align them with your personal goals

Other mass media Related Articles

Product Product Usage Ideas
Promotional advertising is not just another advertising media. It is more targeted, longer lasting, and more economical per ad impression than the traditional mass media methods of advertising.

Understanding Customer Relations Management (2)
Not long ago, companies with efficient facilities and greater resources were able to satisfy customer needs with standardized products, reaping advantages through productivity gains and lower costs. Mass marketing and mass production were successful as long as customers were satisfied with standardized products. As more firms entered the market, mass marketing techniques, where the goal was to sell what manufacturing produced, started to lose effectiveness. Target marketing, or segmentation, shifted a company's focus to adjusting products and marketing efforts to fit customer requirements. Changing customer needs and preferences require firms to define smaller and smaller segments.

Why Mass Link Submissions are Dangerous to Your SEO Efforts
Those mass directory submission offers are tempting. But they could be leading you down a dangerous path. Learn how mass directory submissions can actually hurt your SEO. And what you should do instead to keep building long term business success online.
The Joel Roberts Way to Make Profits from Problems
Joel Roberts used to be with KABC radio in Los Angeles. He went from radio to marketing, and he now trains people on how to become direct marketers. His list of clients speaks for itself; it includes Harv Eker (Secrets of the Millionaire Mind) and Stephen Covey (The Seven Habits of Highly Effective People), and he is also the official media coach for Chicken Soup for the Soul. Chet Holmes says to focus on the market data - focus on the problem. Chet’s advice is to build the pain until they can’t stand it any longer and they have to take action. Joel Roberts has a similar but unique perspective. He answers the question: How Do You Get The Attention Of The Mass Media?
How to get and leverage attention from the mass media
To get mass media attention, you have to broadcast for a reason. That means your message is broadcast to a lot more people than those in your niche. This is where most people get it completely wrong, and here Joel Roberts gave some very good advice. No matter what your niche is, you have to figure out a way to frame it so that the masses will listen. If you can grab their attention for an instant, you can then go into the details. But, if you start with the details and the solution, you won’t get anywhere with the mass media.
How To Promote Your Business For Free By Giving Downloadable Gifts
Economic hard times and recession are upon us.... I know that because the media tells me so. I have long said that, “What is real in your mind, is real in it's consequences.” and it is no truer than when you are faced with an overwhelming juggernaut of “Chicken Little” styled bad news. Am I saying that the media is wrong, “Of course not.” but what I am saying is that people who do not have a clue about the forces that drive the economy are now terrified—almost by osmosis—into not spending any extra money, which in turn only adds to the negative forces driving the poor economy further downward. So how does the aspiring entrepreneur thrive in a negative economy? By using the mass hysteria to your benefit and giving away free unique, memorable quality, downloadable gifts to promote your business.

How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

Why Companies Should Embrace Social Media Marketing
Online users are flocking to Social Media sites in their millions; "net savvy" marketers are busy looking into ways and means of capitalizing on these mass markets and are at the forefront implementing marketing strategies that are designed to be cost effective and easy to change when market dictates. The bottom line is that online and offline companies are waking up to the fact that they need to appeal to Internet users in many ways if they want to get their piece of the internet pie. In this article I look at a few of the strategies that anyone looking to get into the social media scene should consider.
The 7 Advertising Techniques
Advertisement is a promotional campaign implemented to increase the sales of a certain product or service. The advertisement is channeled through different media outlets including newspapers, television, radio, billboards and the internet. At times, it is referred to as mass promotion because it can reach a large number of people in a single message.
DON'T BE AFRAID
The world is full of naysayers and people who choose to listen to and believe the media induced mass economic hysteria. Is it really as bad as all the "experts" say? In many ways that's up to the individual and one things is for sure....if you want to be a successful businessperson in to days marketplace, you can't believe a word of it. You have to step out in courage and take some chances and if you do, you might, just might get so far ahead of the competition that when things do get better (and they will) you'll be the dominant leader in your field! So, Don't Be Afraid!

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