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Business Leaders and Soft Skills Training?
Can I really maximize my succession plans and develop my staff through soft skills training? Answer: Yes – and there are shortcuts!

Other materials program Related Articles

Sales Training Materials that Work!
Sales training materials abound. But which materials, among so many, do you select when preparing to train yourself or your sales force on the often complex and sometimes confusing skills of selling? And what criteria do you use to make that selection?

9 Tips for Management Success
Many of us could improve our skills in managing people. If you would like to be effective and successful then the information in this brief article may hold the secrets that can make your business life easier. This materials comes directly from Dr. Mason's Executive Coaching program that has been assisting busy business professionals, like you, since 1982.
Developing Sales & Marketing Materials for Overseas
You’ve selected a target market overseas, and found a distribution partner, who has now asked you for some sales collateral materials to help him or her market your product or service successfully. As you put together your brochures and sales sheets, you’ll want to keep a few things in mind to ensure that your printed marketing materials are culturally and linguistically correct.
A Well Managed Suite of Business Materials
When you’re not around to make a personal impression, your materials are doing it for you. So naturally, you want to be sure that your materials are making the right impression. In this article I’ll go over a few specific bits of advice to ensure that your corporate identity materials are projecting an image of competence and success.
Saying What You Mean To Connect With Prospects! Why What You Say is Just as Important as How You Say it.
Do you REALLY think about what you are saying and how you are saying it, particularly in your promotinal copy? Word choice is a vital component of the copy for your marketing, advertising and promotional materials. In fact, your copy can make or break your sales efforts. I always say “copy counts and actually your sales count on your copy.” The best illustration of how important copy really is was shared by my good friend and mentor Lorrie Morgan-Ferrero. She explains that copy is the DNA of all marketing materials. I have to agree. Imagine stripping all of your marketing materials of words. How well would your website, brochure, print ads, sales letters, press releases or broadcast scripts work without words?

How Current are your Training Programs?
It's no mystery that companies are downsizing. How much knowledge are you letting out your door when you lay people off? What happens when jobs are combined? Are the employees who remain fully trained on their job requirements? Is there still a trainer 100% dedicated to training on a regular basis? What about your training materials? Are they still relevant. The business climate has changed and you have new challenges that perhaps you never faced before. Is anyone addressing these issues with a program that will teach your sales personnel how to sell to the new mentality of your customers?

Home-based Business Idea: Custom Jewelry Business
Custom jewelry business is an easy to begin home-based business. It also has a low startup cost. Before you begin collecting materials for your business, it is best to do a research on various designs, styles and materials that are available in the market.
Matchmaking 101: Creating Sales Tools That Build Your Brand
If you’re like other entrepreneurs, you know a good logo is important to branding your company. You may already have a great logo. Now what? How can you create a variety of marketing materials that build your brand? In a word: Coordinate. All your materials should tie to one another graphically. They should convey the same look and feel, or image, and evoke a similar emotional response in your customer. When viewed side by side, your stationery, brochures, and other promotional materials should create a cohesive “family.” Of course, your materials don’t need to “match” each other completely, but some elements should remain consistent from one piece to the next:

Case Study – Create A Great Strategic Alliance
Search for the standout projects/challenges that can showcase how good you are. It’s worth a phone call to ask permission to showcase the client/vendor in your materials. In addition, invite them to publish the same case study in their marketing materials – which will extend your reach too.
Legal Marketing: White space can be your best friend
Well placed white space helps readers know what to read first, allows them to rest from time to time, and even gives your materials a touch of elegance. Think about the most memorable ads and collateral materials you’ve seen over the years. Most people generally mention ads produced by companies like Apple and Volkswagen. You know what sets them apart, other than creative headlines? Their generous and intelligent use of white space.

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