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3 Surprising Mathematical Principles That Every Persuasive Marketer Must Know
Having a perception is different from understanding a perception. Imagine you are standing in front of a box of sand. If you start pouring water into that sand, it will form a particular pattern and start flowing along those particular lines. Even if you pour in more water, it will essentially continue to flow along only in that pattern. In the same way, the brain is a self-organizing system. When information goes in, it flows only in a particular pattern. When you face the kind of problem that you cannot even begin to explain how to explain it, it means that it is not a problem of logic. It is a problem of perception. You have to go back and look into your perceptions, not logic, because, as Gödel’s theorem has shown us, logic has flaws.

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From the Publisher Retail Franchises
Over the years we've had a number of calls from would-be Franchisees who are attracted to retail concepts but don't want the business to involve food. They needed our ideas and assistance because they were not finding an opportunity that wasn't food-related. In this issue, we take a look at a selected group of non-food , retail franchise concepts and I am happy to report that there are a number of good concepts available for consideration.

Top 7 Questions to Increase Sales Using The 80/20 Rule
Are you aware of the Pareto Principle? Do you know how you can incorporate this mathematical into your business to increase sales?

Which Franchise Concepts Can Stand the Test of Time
In recent years, we've seen hundreds of new franchise concepts registered. Many of the concepts have a good chance of being around for a long time. Some have a better chance than others. We'll examine which opportunities have longer legs.

18 Web-Marketing Concepts That Make A Difference
If you've been looking high and low for the secret of Web success, today is your lucky day. We've put a little something together that we call '18 Web-Marketing Concepts That Make A Difference.' Eighteen concepts to think about that may just give you an edge on your competition; in fact these ideas may give you an edge, period. So if the same old left-brain thinking that everybody else is using just doesn't get you where you want to be, try these creative concepts on for size.

8 Brain-Branding Web Presentation Concepts, Part II
In '8 Brain-Branding Web Presentation Concepts, Part I' we discussed the first four brain-related marketing concepts that if incorporated into website presentations help generate brand preference purchase decisions. Part II continues with the next four concepts.

Take a SWOT at all your key customers
There is a reason some concepts stand the test of time. They work! The notion of analyzing customer strengths, weaknesses, opportunities and threats is one of those concepts you can't afford to ignore.

Trust and Respect
Trust and respect appear to be so colsely linked that when you have one, the other is naturally always present. I do not think this is true. This article discusses these two concepts in enough depth to separate out the concepts into a hierarchy.

How to Get Paid Today and Receive Residual Income
Find out why it's important to combine the concepts of both Get Paid Today and Residual Income to achieve success in the network marketing industry. Discover a system that will teach you both of these concepts and how to implement them to explode your MLM business.

Disagreement and Disrespect
An important concept for successful leaders is to recognize disagreement and disrespect are two completely different concepts. Confusing or combining the two concepts guarantees a dysfunctional organization.

Guide To Buying a Kumon Franchise
Fifty years ago, a math teacher from Japan named Toru Kumon developed an inventive teaching approach (which was later named after him) while tutoring his second-grade son on the subject of arithmetic. Since Kumon was a teacher, he knew the importance of having a solid foundation in the basics of mathematics before one could move on to advanced mathematical concepts and equations. This discovery and experiment led to the foundation of the Kumon franchise operation, which is a globally recognized network of teaching centers.

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