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mather Tagged Articles
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Mastering the Message: Ogilvy Becomes the Most Wanted Man in Advertising
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| “Don't bunt,” Ogilvy once said. “Aim out of the ball park. Aim for the company of immortals.” It was with this attitude that Ogilvy returned to New York and decided to start up his own advertising agency. With the financial backing of his former employers Mather & Crowther, the company Hewitt, Ogilvy, Benson & Mather was founded in 1948. He had never written an advertisement in his life, and had only $6,000 to his name, but it was a dream that Ogilvy wanted to see through. |
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Book Review: Ogilvy on Advertising
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| David Ogilvy (the creative head of Ogilvy & Mather) describes in plain language in his classic book what it takes to create great advertising and lead an organization. He also includes lots of advertisements that work – with a description of why they were effective. |
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Other mather Related Articles
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Mastering the Message: Ogilvy Becomes the Most Wanted Man in Advertising
| |
| “Don't bunt,” Ogilvy once said. “Aim out of the ball park. Aim for the company of immortals.” It was with this attitude that Ogilvy returned to New York and decided to start up his own advertising agency. With the financial backing of his former employers Mather & Crowther, the company Hewitt, Ogilvy, Benson & Mather was founded in 1948. He had never written an advertisement in his life, and had only $6,000 to his name, but it was a dream that Ogilvy wanted to see through. |
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Levels of Sales Competence
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| Most salespeople and sales managers often are unaware of where they fit on the sales effectiveness continuum. Dave Mather, a 30+ years sales trainer explains the basics of sales competence levels. His experience shows that less than 6% of salespeople ever reach to top level. |
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ProblemSolving's Problem
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| Problem-solving is deeply entrenched in our business culture. Dave Mather, a 30+ year business consultant, describes the pitfalls of being a habitual problem-solver and why this might hurt business results. |
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Change Is A Constant
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| Dave Mather, a 30+ years sales and business consultant gives new insight into the tired old subject of change. Become a genuine change master. |
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Execute Your Strategic Framework Part I
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| Business schools tend to teach strategy development, but executing strategies is the critical factor. The problem with poor performance is rarely bad planning. Leading and executing strategies is a difficult and formidable task. Mather explores why strategies often fail to produce results and what to do about it. |
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Executing Your Strategic Framework Part II
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| Business schools tend to teach strategy development, but executing strategies is the critical factor. The problem with poor performance is rarely bad planning. Leading and executing strategies is a difficult and formidable task. In part two of this series, Mather explores a non-traditional way to produce results by implementing a strategig framework. |
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Book Review: Ogilvy on Advertising
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| David Ogilvy (the creative head of Ogilvy & Mather) describes in plain language in his classic book what it takes to create great advertising and lead an organization. He also includes lots of advertisements that work – with a description of why they were effective. |
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The Wisdom of David Ogilvy
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| At an event in Manila sponsored by Ogilvy & Mather, I received as a gift D.O.: The unpublished papers of David Ogilvy-a selection of his writings from the files of his partners. I am a longtime fan of Ogilvy, and found it to be a sterling gift. Here are a few of the gems I unearthed: |
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