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Email Marketing Demystified
I’ve combined some of the things I learnt from Matt Furey with my own approach to writing, and the result is a winning combination that I use to write emails that actually make money. For me, writing an email is a 4-step process – it’s a system that you can use and build on. 1. Current or Evergreen? 2. Determine the Strategy 3. Write down the Bones 4. Edit And additional tips.
How to make $10,000 a day, per 500-word email
Email marketing plays a very big role in what we do; it contributes significantly to our revenue and profits. Despite that, I've realized that no one really talks about email copywriting. The few people who do are Frank Kern, Yanik Silver, maybe some of the material contained in many email swipe files, but given its importance, not many people really talk about it enough. No one has actually quantified or qualified email copywriting as a way of making sales, nor as a category of study or to champion. I took a stab at actually trying to reverse engineer emails from some top email copywriters to see what kind of techniques they are using. Dan Kennedy and Michael Masterson, the head of Agora, have rated Matt Furey as the best email marketer in the world. He must be doing something right.

Other matt furey Related Articles

The Seven Sins of Solutions
I introduced you to Matt May in January. He’s the author of The Elegant Solution and the ChangeThis manifesto called Elegant Solutions: Breakthrough Thinking the Toyota Way. He added a new manifesto called Mind of the Innovator: Taming the Traps of Traditional Thinking. Here’s an excerpt for you:
A CEOs Thoughts on Collaboration
I had breakfast with Matt Blumberg – the CEO of Return Path – yesterday. I’ve worked with Matt for at least six years and love the way his brain works. During my frustrating quest for the best chocolate croissant in Boulder (so far all of the ones I’ve found appear to be exactly the same – I’m guessing there is one chocolate croissant distributor in town) we talked some about “collaboration.”
How to make $10,000 a day, per 500-word email
Email marketing plays a very big role in what we do; it contributes significantly to our revenue and profits. Despite that, I've realized that no one really talks about email copywriting. The few people who do are Frank Kern, Yanik Silver, maybe some of the material contained in many email swipe files, but given its importance, not many people really talk about it enough. No one has actually quantified or qualified email copywriting as a way of making sales, nor as a category of study or to champion. I took a stab at actually trying to reverse engineer emails from some top email copywriters to see what kind of techniques they are using. Dan Kennedy and Michael Masterson, the head of Agora, have rated Matt Furey as the best email marketer in the world. He must be doing something right.
Email Marketing Demystified
I’ve combined some of the things I learnt from Matt Furey with my own approach to writing, and the result is a winning combination that I use to write emails that actually make money. For me, writing an email is a 4-step process – it’s a system that you can use and build on. 1. Current or Evergreen? 2. Determine the Strategy 3. Write down the Bones 4. Edit And additional tips.
Life is a Marathon
Three time cancer conqueror, Matt Jones, shares winning strategies he learned from overcoming cancer and running a marathon after relearning how to walk. No matter the challenge or goal you face these strategies will help you be successful in the marathon called life.

Cancer Conqueror Speaks to Inspire
This inspiring story of Professional speaker and author Matt Jones. On September 11, 2002 Matt received a life changing call from his doctor telling him, "you have cancer." After going into remission the cancer came back twice and would spread to his brain. After slipping into a semi-coma doctors did not think Matt would live. Against all odds he recovered. From that experience Matt was inspired to share his story with others.

Count your links
Have you ever thought of why we are not recommended to link to a website page that is having more than 100 links? Yes, Google recommends that we need to keep the links on a given page to a reasonable number and fewer than 100 is optimum. Recently Matt Cutts from Google was talking about the same. Why Google gave provide that recommendation and what happens if you don’t mind it.
W3C Validation not part of Google Search Engine Ranking Factor
Matt Cutts has announced that W3C Validation and clean coding does not factor into search engine rankings. There are other benefits to having a validated website, but there is nothing in Google’s algorithm that will increase SERPS.
Screw the Apocaholics -- The Optimists’ Case
The NYT has a review/summary of Matt Ridley’s latest, “The Rational Optimist”. Worth a read in its entirely, but here are some excerpts from the John Tierney piece:
Best Practices: Annual CEO Expense Audit
I’ve started a new category on my blog called “Best Practices.” These are going to be posts inspired by my experiences with various companies that I feel are above and beyond the normal activities you’d expect. The first one comes from Matt Blumberg, the CEO of Return Path. Earlier this week the board received an email from him that included the following:
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