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MYTHS ABOUT MARKETING TO OLDER PEOPLE
As older people, defined here as people over 50, become a larger and larger market with more and more disposable income, they become increasingly important to you. So it's crucial that you operate by the realities and not by the myths. The myth clarification starts here:

Other mature consumers Related Articles

DRM…Pirates Helped in Ways They Didn’t Plan
Digital Rights Management (DRM) has been the rallying cry for the motion picture industry for years. Contending they are losing billions of revenue each year they have struck out against individual consumers. The latest blast of hackers may have done the marketplace and consumers a big favor.
Can Businesses Afford To Think Like Consumers?
It should be no secret that successful business people do not think like consumers. We instinctively know that return on investment is more important than price. In spite of our instincts, there are those who would treat us like consumers, and we must avoid the folly they would otherwise plunge us into.
The Reality of Encore CareersWhy the word Retired should be retired
In Australia, 75% of Baby Boomers, born between 1946 and 1964, see themselves in full or part time paid employment, including self-employment, beyond age 65. And this statistic was compiled before the impact of the current economic circumstances on superannuation balances and share market investments. The status of “Retired” is no longer regarded as the ultimate reward or destination; later life, even after age 65, is now an unfolding journey, with part time work and job sharing becoming the norm. If the vast majority of Australian mature age consumers will not consider themselves as full time, or even potential “retirees”, what marketing problems does that cause for all those concepts, products and services featuring derivations of the “R” word at the core of their marketing?

When The Customer Won't Pay
As the recession grinds on, more and more businesses and consumers are feeling the pinch. Some businesses and consumers are trying to solve their cash problems by paying their bills more slowly. And, unfortunately, bills from small businesses are often the ones that businesses and consumers think they can delay paying. That doesn't mean your business should accept this as a fact of business life. There are a number of steps you can take to collect outstanding receivables and to get customers to pay on time.
Emotional Economics spelled out by Credit Alliance Group
Credit Alliance Group has been helping consumers with their debts for over 5 years now and have heard the horror stories. How the un-regulated credit card industry is overwhelming the consumers with nothing but interest payments and keeps them drowning in debt. It's an emotional tear jerker listening to the heart wrenching stories from consumers in regards to their debts.
Profit Building Strategies - Burn Your Brand Into Their Consciousness
Aside from the obvious competition in the marketplace, as marketers, we have to contend with consumers who TiVo through commercials, listen to advertisement-free satellite radio, and block ads with their browsers. If you are lucky enough to garner a few precious moments of visibility, you better make them count. What can you do to get consumers to remember you?
What is your Retirement Community business model--Hospital or Hospitality?
Does your Retirement Community seek to attract mature age consumers who “need” to move into supportive retirement accommodation, or are you seeking to attract those who “want” to move from their current housing arrangements into the alternative you offer? Based on this answer, your business model should take its lead from either best-practice Hospital or Hospitality operators.

Communicating With Mature Age Consumers - Word of Mouth Vs Word of Mouse
A truism as old as the concept of advertising itself is that "Word of Mouth" is the most effective, most credible, and therefore the most valuable form of advertising. That belief went unchallenged for all of the 19th and 20th centuries, whether applied to communications between consumers, or between supplier and consumers, particularly when the mature age market was targeted.

The Justification for Online Marketing to Mature Age Consumers.
As an active and vocal proponent of internet based marketing to Australian mature age consumers, I am often questioned on the financial benefits of an increased emphasis on online, versus offline, marketing activities. What is the targeted Return on Investment (RoI) that will justify the proposed expenditure on our website, or writing blogs, or other social networking?

Facts About Young Drivers Car Insurance
It costs more to insure teenage drivers than more mature ones, but there are ways to keep the costs lower than they would otherwise be. Even new drivers can drive in a mature fashion and avoid accidents. They can also avoid driving certain types of cars. They can also make sure they qualify for all discounts available to them.
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